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Organizational behaviour chapter 03 Stephen P. Robins

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    • 1. Chapter THREE Attitudes and Job Satisfaction © 2007 Prentice Hall Inc. All rights reserved.
    • 2. Attitudes Attitudes Attitudes Evaluative statements or judgments concerning objects, people, or events. © 2007 Prentice Hall Inc. All rights reserved. Cognitive component The opinion or belief segment of an attitude. Affective Component The emotional or feeling segment of an attitude. Behavioral Component An intention to behave in a certain way toward someone or something.
    • 3. The Theory of Cognitive Dissonance The Theory of Cognitive Dissonance Cognitive Dissonance •Any incompatibility between two or more attitudes or between behavior and attitudes. •Individuals seek to reduce this gap, or “dissonance” Desire to reduce dissonance depends on Desire to reduce dissonance depends on • •Importance of elements creating dissonance Importance of elements creating dissonance • •Degree of individual influence over elements Degree of individual influence over elements • •Rewards involved in dissonance Rewards involved in dissonance © 2007 Prentice Hall Inc. All rights reserved.
    • 4. Measuring the A-B Relationship Measuring the A-B Relationship  Recent research indicates that attitudes (A) significantly predict behaviors (B) when moderating variables are taken into account. A B Moderating Variables Moderating Variables • •Importance of the attitude Importance of the attitude • •Specificity of the attitude Specificity of the attitude • •Accessibility of the attitude Accessibility of the attitude • •Social pressures on the individual Social pressures on the individual • •Direct experience with the attitude Direct experience with the attitude © 2007 Prentice Hall Inc. All rights reserved.
    • 5. Self-Perception Theory Self-Perception Theory Attitudes are used after the fact to make sense out of an action that has already occurred. And, B © 2007 Prentice Hall Inc. All rights reserved. A!
    • 6. Types of Attitudes Types of Attitudes Job Satisfaction A collection of positive and/or negative feelings that an individual holds toward his or her job. Job Involvement Identifying with the job, actively participating in it, and considering performance important to self-worth. Organizational Commitment Identifying with a particular organization and its goals, and wishing to maintain membership in the organization (Affective, Normative, and Continuance ©Commitment)Hall 2007 Prentice Inc. All rights reserved.
    • 7. Types of Attitudes, cont’d. Types of Attitudes, cont’d. Perceived Organizational Support (POS) Degree to which employees feel the organization cares about their well-being. Employee Engagement An individual’s involvement with, satisfaction with, and enthusiasm for the organization. © 2007 Prentice Hall Inc. All rights reserved.
    • 8. An Application: Attitude Surveys An Application: Attitude Surveys Attitude Surveys Eliciting responses from employees through questionnaires about how they feel about their jobs, work groups, supervisors, and the organization. © 2007 Prentice Hall Inc. All rights reserved.
    • 9. Attitudes and Workforce Diversity Attitudes and Workforce Diversity  Training activities that can reshape employee attitudes concerning diversity: – Participating in diversity training that provides for selfevaluation and group discussions. – Volunteer work in community and social serve centers with individuals of diverse backgrounds. © 2007 Prentice Hall Inc. All rights reserved.
    • 10. Job Satisfaction Job Satisfaction  Measuring Job Satisfaction – Single global rating – Summation score  How Satisfied Are People in Their Jobs? – In general, people are satisfied with their jobs. – Depends on facets of satisfaction—tend to be less satisfied with pay and promotion opportunities. © 2007 Prentice Hall Inc. All rights reserved.
    • 11. Causes of Job Satisfaction Causes of Job Satisfaction  Pay only influences Job Satisfaction to a point – After about $40,000 a year, there is no relationship between amount of pay and job satisfaction.  Personality can influence job satisfaction – Negative people are usually not satisfied with their jobs © 2007 Prentice Hall Inc. All rights reserved.
    • 12. How Employees Can Express Dissatisfaction How Employees Can Express Dissatisfaction Exit Voice Behavior directed toward leaving the organization. Active and constructive attempts to improve conditions. Loyalty Neglect Passively waiting for conditions to improve. Allowing conditions to worsen. © 2007 Prentice Hall Inc. All rights reserved.
    • 13. The Effect of Job Satisfaction on Employee The Effect of Job Satisfaction on Employee Performance Performance  Satisfaction and Productivity – Satisfied workers are more productive AND more productive workers are more satisfied! – Worker productivity is higher in organizations with more satisfied workers.  Satisfaction and Absenteeism – Satisfied employees have fewer avoidable absences.  Satisfaction and Turnover – Satisfied employees are less likely to quit. – Organizations take actions to retain high performers and to weed out lower performers. © 2007 Prentice Hall Inc. All rights reserved.
    • 14. Job Satisfaction and OCB Job Satisfaction and OCB  Satisfaction and OCBs – Satisfied employees who feel fairly treated by and are trusting of the organization are more willing to engage in behaviors that go beyond the normal expectations of their job. © 2007 Prentice Hall Inc. All rights reserved.
    • 15. Job Satisfaction and Customer Satisfaction Job Satisfaction and Customer Satisfaction  Satisfaction and Customer Satisfaction – Satisfied workers provide better customer service  Satisfied employees increase customer satisfaction because: – They are more friendly, upbeat, and responsive. – They are less likely to turnover, which helps build longterm customer relationships. – They are experienced.  Dissatisfied customers increase employee job dissatisfaction. © 2007 Prentice Hall Inc. All rights reserved.
    • 16. Chapter Check-Up: Attitudes In general, when we think of attitudes and organizations, we think of 1) Job Satisfaction 2) Happiness 3) Job Involvement 4) Mood at work 5) Organizational Commitment 6) 1 and 2 7) 1, 3, and 5 © 2007 Prentice Hall Inc. All rights reserved.
    • 17. Chapter Check-Up: Attitudes Ernesto is the known as the Donut Hut King---every day he brings donuts and coffee to the office for everyone. He says it helps everyone think more clearly! Ernesto is demonstrating 1. Job satisfaction 2. Organizational citizenship behavior 3. Productivity 4. Job involvement 5. Conscientiousness Write down three things someone could do at work that would constitute an OCB. Compare your list with a neighbor’s. © 2007 Prentice Hall Inc. All rights reserved.