Me-covery survey 2011

Women, Wellness & the EconomyResults of the 2010 Survey

We Wanted to Know How the changing economy was affecting women‟s well-being How, if at all, the economy was impacting the health priorities of womenHow We Did It An online survey of 800 women across the United States

Challenging our cultural ideas about “health and wellness”

October 2009 Wellness Was Holding It Together 1. Trying to adapt 2. Surviving the day 3. Sleeping through the night

September 27, 2010

92% feel affectedby the economy 10% feel more negatively affected than in 2009

LESS Sadness Anger Depression FearMOREContent

OK is the new great.—Michele Norris, speaking on Meet the Press, October 31, 2010

I am becoming aware that I have a choice dealingwith my feelings in a healthy way, or not. 64% committed to positive change

Her #1 Priority Health and WellnessI‟ve made several healthy changes lately, but I know thatthere is room to grow!

A fresh focus Wellness is taking care of MYSELF .

Welcome to the"Me-Covery"

What The Me-covery Means to Her1. Choosing to eat right2. Investing in physical fitness3. Caring for her health4. Looking good… To feel good.5. Putting some more fun in her life!

Shes Trying to Create a Healthy Balance I‟m getting rid of the word „diet‟ and just concentrating on healthy choices.

54%buying morehealthy food+17 from 2009 47% Choosing to buy organic foods more often +18 from 2009

Organic foods are so expensive. But I continue to buyorganic milk, eggs, fruits and vegetables.

Even Those Hit Hardest Are Making Healthier Choices Giving Up Fast Food People most affected by the economy who 74% are buying less fast food (%) 41% 2009 2010

48% working out more on their own37%working out more at the gym

Getting Inspiration Online … Downloading new music is the easiest way to add fun to my workouts I try new workout videos through Netflix I recently bought the Wii and am trying out different routines I am investing in an MP3 player so that I can listen to books while I walk

And Making Workout Time, Social Time We work really hard, and we burn calories laughing!

86%doing medicalresearch on their own +47 since 2009

But Re-Investing Trust in MDs Again 74% rely on their doctor‟s advice +22 since 2009 79% see their doctor regularly +21 since 2009

And While More of Us Are Taking Our Medicine… 64% buying Rx meds +16 since 2009 48% buying more vitamins +27 since 2009

Were Also Turning To Other Forms of Care 16% 14% are using more are using alternative OTCs to treat medicine more often physical to treat physical problems problems

What you see in terms of organic growth is oral care and personal care.—Ian Cook, Chairman, CEO and President, Colgate-Palmolive, October 28, 2010

47% buying morehair-care products +30 since 2009

45% buying moreskin-care products +16 since 2009

51% buying moreoral-care products +16 since 2009

But Where She Shops Has Shifted Health and beauty product manufacturers and retailers need to know what‟s important to consumers: value for money and high quality products that enable them to look good, despite life‟s pressures.—Nielsen Global Health & Beauty Trends. September 17, 2010 70% Buying skin/beauty products from drug stores, grocery and mass retailers + 25 since 2009

40%satisfied-- even thrilled! 52% committed to finding fun

Saving For a Splurge 35% considering a vacation I havent taken a vacation or „wasted‟ money on myself in over ten years. Ive decided to save a little at a time, and go.

Turning At-home Evenings Into Events For Family… Our strategy for adding more fun is to focus on doing things together, like renting movies and watching them together.

Or Just For Two 24% are using products to enhance their sex lives +17 since 2009 We‟re trying to focus on having more frequent sex.

She‟s Finding the Fun in Her New Approach Life is more fun when you enjoy the moment, instead of worrying about what could have been.

And Living With a Healthier Attitude Life is more fun when you have a positive outlook and family and friends who keep your spirits high.

The Me-covery Is About TakingMatters in Her Own Two Hands

She‟s … 1. Nutritionally, more selective 2. Physically, more inspiredEmotionally, more centered 3. Medically, more activeFinancially, more balanced good 4. Aesthetically, ready to look again 5. And ready to find fun in her life!

What Does This Mean For You?Be a part of her new Me-conomy

Remember: Shes Putting Herself on her ListTaking responsibility • Health & wellness is #1 • Putting a priority on prevention • Making a commitment to manageable goalsRe-evaluating her choices • Signaling renewed confidence • Emphasizing valueWelcoming (the right kind of) support • Inspiration • Motivation • Rewarded with what matters most

Let’s Help Her Achieve Her Me-covery,Together

THANK YOU

Appendix

MethodologyResearch was conducted via an online survey in August, 2010 Hosted by Vision Critical, an independent research company 885 total respondents 354 women ages 18 to 64 who are members of Health‟s online proprietary panel 531 women and men ages 18+ who are members of an online general population panel or social media users

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Me-covery survey 2011

by Saatchi & Saatchi Wellness

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