Edge of the Web 2013

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Marc Lehmann's keynote address to Edge of the Web 2013 in Perth, March 14. Marc covers Saasu's design-centred approach to business, touching on its impact on service, product development and visual identity.

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Edge of the Web 2013

  1. 1. EDGE OF THE WEB 2013Design-centred AccountingPRESENTED BYMarc LehmannChief Executive Officer, Saasumarc@saasu.com@saasu @marclehmann Commercial in Confidence. © 2013 Saasu Pty Ltd. All Rights Reserved.
  2. 2. Because managing your financialsshould be rewarding.
  3. 3. MARC LEHMANNChief Executive Officer, Saasumarc@saasu.com@saasu@marclehmann
  4. 4. Rex, Rosy and customer experience
  5. 5. 10,932 VALUE OF AUD TRANSACTIONS MANAGED USING SAASU $34,940,758,146 NUMBER OF GLOBAL SMALL BUSINESS CUSTOMERS BUSINESS SIZE (EMPLOYEES) Micro 88% Small 9% Medium 2% Large <1% 50+ NUMBER OF COUNTRIES SAASU USERS TO DATE 👥 WITH SAASU CUSTOMERS 📦 320 2x 1mio+INVENTORY ITEMS 227K+ INVOICES/MTH REGISTERED PARTNERS WINNER CEBIT INNOVATION AWARD 45k
  6. 6. I can give them exposure tobusiness processes as theywill be when they graduate,rather than using 20thcentury software...Dr Ian SimsGriffith University
  7. 7. DESIGN-CENTRED ACCOUNTINGSituational awareness
  8. 8. The software industry is riddledwith companies who didn’t havethe courage to radically replacetheir “mothership”
  9. 9. Cambrian explosion of devices & appsImage: Brandon Christopher Warren @ Flickr http://www.flickr.com/photos/brandoncwarren/4164759025/ adactio @ Flickr http://www.flickr.com/photos/adactio/6153558098/
  10. 10. Mobility is a capability
  11. 11. Internet of things
  12. 12. DESIGN-CENTRED ACCOUNTINGSurfacing our values
  13. 13. Engineering mattersImage: Yutaka Tsutano @ Flickr http://www.flickr.com/photos/ivyfield/4380857298/
  14. 14. Persona enable focus
  15. 15. Artistry trumps velocityImage: Fabrice De Nola @ Flickr http://www.flickr.com/photos/fabricedenola/5163938332/
  16. 16. We don’t build softwareImage: GoIncase @ Flickr http://www.flickr.com/photos/goincase/
  17. 17. Mobility use-case spectrum Persona A Persona B Persona C Persona D Full feature setAndroidiPhoneWindows
  18. 18. Buy from local artisans
  19. 19. Habit of quality
  20. 20. DESIGN-CENTRED ACCOUNTINGThe new Saasu
  21. 21. Prep: Remove legacy codeFree Universal Construction Kit by fffff.at
  22. 22. Prep: Scale infrastructure
  23. 23. Prep: Create design thinking teamImage: o Palsson @ Flickr http://www.flickr.com/photos/opalsson/5904209349/
  24. 24. RHYS TAYLOR MATTHEW ARDELJAN Chief Marketing Officer Chief Business Analyst Before joining the Saasu team, Rhys Matthew is an experienced accountant was the Marketing Manager at CCH who, prior to joining the Saasu team, Collaborative Solutions (formerly ran Matthew Leigh, a successful Acclipse—a New Zealand based accounting and technology business company providing specialist online specialising in data migration to software to accounting firms Saasu and other integrations. Having throughout Australia, New Zealand and worked in accounting for various India). Prior to diving into the world of industries including retail, wholesale, hi-tech and SaaS marketing, he was a and trade services, Matthew has a professional photographer—covering deep understanding of the way weddings, corporate, social events different businesses operate. When he throughout Australia and New Zealand. isn’t being a client services genius, Matthew loves snowboarding, cycling and spending time with his family.PAUL GLAVICH GRANT YOUNGChief Technology Officer Chief Design Officer Grant has a background that crossesPaul is a self-confessed computer nerd strategic design, social networkand has been in the software industry engagement and web applicationfor over 20 years, with a strong development. With a practicalemphasis on Microsoft technologies. understanding of the shifting economicPaul has worked through the ranks and cultural currents of the networkedfrom developer and software engineer, and socially-aware economy, Grantto software consultant, team leader, offers a unique perspective on howsolution architect, and now with Saasu businesses, services and products canas Chief Technology Officer. Paul has thrive within it. He lives and breathesalso written 3 books and has been design thinking and service design,awarded a Microsoft Most Valuable always aiming to drive the bestProfessional (MVP) award by Microsoft emotional experience for customers.for the last 6 consecutive years.
  25. 25. Surface our valuesImage: Pasukaru76 @ Flickr http://www.flickr.com/photos/pasukaru76/4076332264/
  26. 26. Internal sessions
  27. 27. Identify touchpoints
  28. 28. Touchpoint: Sensors, apps, devices, systems
  29. 29. Non-touch Touch-based 7” Tablet 9” Tablet Desktop/ Spreadsheets Paper (Print) POSSmartphone Smartphone Laptop Primary design target
  30. 30. Native
  31. 31. SAVENative Web
  32. 32. SAVE SAVENative Web Hybrid
  33. 33. PatternsImage: Thomas Hawk @ Flickr http://www.flickr.com/photos/thomashawk/33364362/
  34. 34. Small Medium Large(Touch) (Touch/Non-touch) (Landscape, Touch/Non-touch)
  35. 35. 1 <div class="form-field auto-complete span1">2 <label for="date">Date</label>3 <input type="text" name="date" placeholder="" />4 <a href="#" class="icon">date</a>5 </div>67 <style>8 input[type=text] {9 -webkit-appearance: none;10 border-radius: 0;11 float: left;12 border: 1px solid #4b4b4b;13 width: 82%;14 padding: 0 15% 0 3%;15 height: 32px;16 }17 </style>
  36. 36. 1 <div class="form-field auto-complete span1">2 <label for="date">Date</label>3 <input type="text" name="date" placeholder="" />4 <a href="#" class="icon">date</a>5 </div>67 <style>8 input[type=text] {9 -webkit-appearance: none;10 border-radius: 0;11 float: left;12 border: 1px solid #4b4b4b;13 width: 82%;14 padding: 0 15% 0 3%;15 height: 32px;16 }17 </style>
  37. 37. Frictionless adoption
  38. 38. Touchpoint: Service
  39. 39. Service: QualityImage: Mark Fountain @ Flickr http://www.flickr.com/photos/markfountain/2884637716/
  40. 40. Service: A sales channelImage: Shashi Bellamkonda @ Flickr http://www.flickr.com/photos/drbeachvacation/3030649753/
  41. 41. Service: That’s HumanImage: Victor Bezrukov @ Flickr http://www.flickr.com/photos/s-t-r-a-n-g-e/3666661910/
  42. 42. Service: Removing frictionImage: Kevin Dooley @ Flickr http://www.flickr.com/photos/pagedooley/3155475669/
  43. 43. Service: Your account with Saasu
  44. 44. Service: Part-time gig
  45. 45. Touchpoint: Marketing communications
  46. 46. Visual identity
  47. 47. Stories about real people
  48. 48. Product in use
  49. 49. Brand proxy
  50. 50. DESIGN-CENTRED ACCOUNTINGWe had a lot of “not-to-dos” in a list
  51. 51. Avoid an obsession with gamification.Think about intrinsic motivation.
  52. 52. Don’t mix inbuilt platform specificelements with platform agnosticelements. HTML5 helps keep thisproblem at bay.
  53. 53. Badges are naff trinkets with a shortemotional half-life. Think goals, tasks,milestones & KPI’s. Not as sexyinitially but they don’t decay.
  54. 54. Going native for UI response speed.This problem has a half-life.
  55. 55. DESIGN-CENTRED ACCOUNTINGDesign
  56. 56. Select and brief our artisanImage: Daniel Sammut @ Flickr http://www.studiosammut.com.au
  57. 57. Collateral
  58. 58. Marketing website
  59. 59. Interim web application
  60. 60. New web application
  61. 61. Cook slow, cook local, cook with passion
  62. 62. FIND OUT MOREwww.saasu.comCONTACTMarc LehmannChief Executive Officer, Saasumarc@saasu.com@saasu @marclehmann

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