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Software Plus Services Customer Deck[1]
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Software Plus Services Customer Deck[1]

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  • Services transformation“We are rapidly entering a new era in which Internet-based services will transform the way we create, deploy, manage and use information technology”Ray Ozzie memo “Internet Services Disruption” (Oct’05)Services have multiple manifestationsBig innovation vectors in our industry - SOA, Web 2.0, SaaS, …If you look at these phenomena – they all have a common denominator of servicesSaaS – 1:many delivery of software over the internet. About delivery of service. Primarily came out of the business applications space. SOA – service composition or assembly, become heavily enterprise focused of late. Rise of service orientation is more important as it is the new dev paradigm. MS invested enormously here with .NET and web services. Web 2.0 – service experience and economics. Renaissance of Web development after the collapse of the bubble, harnessing collective intelligence, richer browser experiences via AJAX but not limited to the browser. More debate over what this one means but people seem to know it when they see it. O’Reilly’s compact definition includes “architecture of participation”.All address different aspects of services and likely to be increasingly intertwined. Been marching towards services for a couple years now – that trajectory continues and acceleratesThere are a couple things that add up to S+S:Starts with fact services are softwareWe take an expansive view – can take technology much further and adoption is still limited to early adopters todayWe need integration across these different phenomenaCould really use a platform that brings all these phenomena to bear, makes it much easier and accessible to much broader set of developersWe call this Software + Services – our strategy for this era
  • Microsoft’s strategy – S+S - beats Software or Services alone.Based on the premise that the combined capability of both software and services will always exceed the traditional software-only approach or the so-called ‘pure play SaaS’ approach.Tendency for promoters of newer technologies to claim that their technologies address every need; Microsoft is more pragmatic response and, while accepting the tremendous advantages of services, also believes in the merits of software and believes the future will be a hybrid of both.Why force customers and partners to make the trade-off between the benefits of software and the benefits of services.This is Microsoft’s overarching strategy and its maximizes capabilities, flexibility and choice for Microsoft’s customers and partners
  • Not all services created equalFinishedThe way most people think about SaaS today – end-user functionality delivered as services over the Web. The Microsoft examples listed on this slide are complemented by software – e.g. Outlook client for Dynamics Live CRM – as appropriate. AttachedNot useful on a standalone basis, but extremely useful when attached to some underlying software or service asset.Building blocksNot interesting to end users, but very interesting to developers – service-based building blocks you’d need to build an appTakeaway - don’t necessarily think about services through the lens of the appISVs: you don’t necessarily need to go off and build a SaaS version of your op-premise app to play in this world – attached services are a path to augmenting what you already haveBuilding blocks are for developers – you may use them to build your app (storage in the sky, for example). If so, you don’t own it, so business terms/SLAs start to really matter…
  • Key attributes of the S+S world -5 capabilitiesExperience (next slide)End user experience historically it was about a single device (the PC) – now you have a whole array of items in your life. Consistent, seamless experience across those devices is now more important than ever.DeliveryCustomers will have a choice of how they get their software – either delivered as software in a box, hosted by a partner, or delivered as a service over the WebFederationThe world is a mesh, not hub and spoke or hierarchy, a world where you don’t own and operate all the pieces – like the Internet itself. Federation is critical across orgs, companies, networks of companies, federated identity, data, logic, services (see it most acutely around identity today)CompositionThis federated world also ushers in a new model of development – now I want to build solutions that span a variety of assets I may not own and operate. This is composition. Mash-ups are the precursor, but this will go further with model-driven development.Business modelsVariety of new economic models in this world – transactions, subscriptions, ads, microtransactions (points), and others
  • First, the experiences are integrated and contextual; Utilizing our advances in user interface, the appropriate backend capabilities are surfaced through the client user interface so people can seamlessly traverse across client, server and increasingly services capabilities. This approach to user experience drives adoption and increases impact. CRM light-ups in Outlook and custom built Office Business Applications are great examples of how on-premise software and service-based assets come together in the Office client. Another great example of how we can light up the server functionality in a seamless user experience is the Document Info Panel and authoring experience in Word, Excel and PowerPoint. The document info panel surfaces SharePoint server data including, metadata, workflow and group policy details to the user within the context of authoring in the client. Internet tools behind the firewall. Recognizing that the internet has spawned a new series of collaboration and social sw tools that have relevance in the enterprise. BPI delivers IM, wikis, blogs, mysites. Scenarios popularized on the Internet, delivered through BPI in a managed environment with the ability to apply IT controls like security, policies and auditing. We recognizing that people interact with our sw under a variety of conditions – so supporting scenario that work offline and in limited bandwidth situations is a key elements to the ideal SW + Service experience.Also.. With user experience, of course you see the familiar rich client – but also mobile and browser clients. We have several browser clients including Outlook Web Access that has been around for years. The basic tenet is to provide the right tool for the right job. We recognize that users will interact with our services and servers through a variety of devices; rich PC, mobile client or browser only. The Business Productivity Infrastructure provided through 2007 Office System delivers on this experience today and we continue to invest in future advances.
  • Client/server platform evolving into client/server/servicesServer|Services synergy – “Services run on servers” (Muglia). Ozzie “aspiration is server|service symmetry” while practical with architectural considerationsMicrosoft Office SharePoint Server (on-premise) and Office SharePoint Online are close analogs….BizTalk Server and BizTalk servicesThis as a great opportunity for us to bring all of our assets to bear in order to bring together the worlds of client/server software and Web-based services. 
  • Three key elements of the services platformGlobal foundationPhysical layer of our services infrastructure that includes our data centers, the racks of computers and disks that are inside those data centers, the network that connects them to the Internet. Building block servicesFor developers, services identity & access, data, business logic, and others – the core building blocks you’d need for application developmentApplicationsLive services for individuals, Online services for IT, and eventually 3rd-party apps
  • Business Value (strategy for IT)Give BDM and IT path beyond “IT doesn’t matter”BDM: deregulate ITIT: way to add value, not costLess is moreEmbrace the Internet – align with the business as networkInfrastructure (externalization of IT)Collapse intranet back to the datacenter – by default employees on the InternetShrink the security perimeter“Infrastructure as a service”Realize the dynamic datacenterIT role = visibility and control of virtual organizationBusiness Productivity (consumerization of IT)“Free the PC” – IT stops policing the PC (deregulate the PC)User-centric productivity – work anytime, anywhere, with optimal functionality and a seamless experienceCollective innovation – with coworkers, partners, the communityUnlock back office assetsApplication Development (composition of IT)Cross-org appsAdaptive productivity – agility trumps productivityBusiness enablement for ISVs
  • Accelerates the path to I/O across these frontsSoftware + services will bring together a set of both on-premise and service-based IT capabilities, enabling IT to optimize the portfolio of software and services across the infrastructure.
  • Transcript

    • 1. [Name] [Team] Microsoft Corporation [Email]
    • 2. “SaaS” Service Delivery “SOA” Service Composition “Web 2.0” Service Experience MICROSOFT CONFIDENTIAL
    • 3. + MICROSOFT CONFIDENTIAL
    • 4. Platform Streaming Services MICROSOFT CONFIDENTIAL
    • 5. + Consistent, seamless experiences across multiple PCs and devices Choice of on-premise, partner- hosted or Microsoft-hosted delivery Federation between enterprises and cloud services Composition of multiple applications and services Enable multiple business models MICROSOFT CONFIDENTIAL
    • 6. • Natural user interface • Context lights-up within the client • Offline and limited bandwidth scenarios • Right tool for the right job MICROSOFT CONFIDENTIAL
    • 7. Client Server Service MICROSOFT PLATFORM MICROSOFT CONFIDENTIAL
    • 8. APPLICA TIONS & SOLUTIONS “Live” Services “Online” Third Party (FINISHED & for Individuals Services Apps and A ACHED TT (no IT involvement) (IT Procured) Solutions SERVICES) IDENTITY AND COMMUNICATIONS SEARCH SERVICE DELIVERY ACCESS BUILDING BLOCK SERVICES DATA SERVICES BUSINESS CORE SERVICES … LOGIC GLOBAL DATA COMPUTERS FOUNDATION CENTERS NETWORKS MICROSOFT CONFIDENTIAL
    • 9. Infrastructure – Externalization of IT • Collapse intranet to the datacenter • Shrink the security perimeter Business • “Infrastructure as a service” Application Platform Core Infrastructure • IT role = visibility and control of Productivity virtual organization Unified Communications Identity & Access User Experience Productivity – Consumerization of IT Security and Business Intelligence Collaboration Networking • “Free the PC” • User-centric productivity Desktop, Device and Content Management SOA & BPM • Collective innovation with co- Server Management workers, partners, community • Unlock back-office assets Data Protection and Data Management Search Recovery Development – Composition of IT andIntelligence IT Business Security Development Process • Cross-organizational apps • Adaptive productivity • Business enablement of ISVs MICROSOFT CONFIDENTIAL
    • 10. Business Application Platform Core Infrastructure Productivity User Experience Unified Communications Identity & Access Security and Business Intelligence Collaboration Networking Desktop, Device and SOA & BPM Content Management Server Management Software + Services Accelerate the Journey People, Process, Technology Data Protection and Data Management Search Recovery IT and Security Development Business Intelligence IT Is A IT Is An Efficient IT Is A IT Is A Cost Center Cost Center Business Center Process Strategic Asset • Optimization models help build a prioritized IT investment roadmap • Software + Services can accelerate the journey • Flexibility in delivery options maximizes TCO and value delivery MICROSOFT CONFIDENTIAL
    • 11. MICROSOFT CONFIDENTIAL
    • 12. © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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