twenty_questions
SaaS-it ConsultHelping the IT-industry improve their business capabilities
tipiro
dolescum
neilalderney123
matthewbradley
minifig
mescon
Ronan_C
szeke
Setting the Scene
Software as a ServiceIT-services delivered on-premise/off-premiseindependent of the traditional perpetuallicensing models ...
Cloud Computing – one definitionCloud Computing is a production method wherethe Services are presented on-demand, self-pro...
twenty_questions
bigdigo
gamp
Kevan
The IT market is changing  Push to Pull  New Roles and New Players
Market is maturing because of Customer demand• Economic climate• We work/will be working differently• Competitive needs• N...
“A "SaaS first" policy is being enacted in themajority of small  and midsize  businesses”              Feb 2010
jonas
Willem
terren in Virginia
Ian Muttoo
ihtatho
Daveblog
Lars Plougmann
Fellowship of the Ric
pixelpyro
DavidDMuir
jypsygen
416style
Ambernectar 13
chrisinplymouth
SaaS-it Evolution model™        ASP                                                            SaaS      Off-premise      ...
Andrew Coulter Enright
bandinis.on.fire
Robert Crum
juhansonin
peterjroberts
leftcase
Yukon White Light
massdistraction
UK Parliament
jurvetson
Hammer51012
Craft Australia
miletbaker
phil_g
busy.pochi
color line
markwainwright
surlygirl
trustypic
Noah Sussman
vancouverfilmschool
asparagus_hunter
Slack pics
cliff1066
Ben McLeod
.reid.
ElenahNeshcuet
thorinside
katrinalopez.
_moonpie
bucklava
Noah Sussman
playerx
Meanest Indian
Where are we heading?  Hardware and Managed Services will  be included in the customer offerings
Where are we heading?• Hardware part of the service offerings• The big hardware vendors moving into the Service  and Syste...
Innovating the Service DeliveryModel is the key to marketgrowth   Traditional distribution models   (Groceries) will set t...
IT Delivery System as of today                                                                    Facility   ISV          ...
We need to learn from......
Coca-Cola does it•   Factory•   Uses Wholesalers•   Different outlets•   Sales & Marketing Support•   Outsources productio...
In Cloud Services we will see•   Factories•   Use of Wholesaler (Aggregators)•   Different outlets•   Sales & Marketing•  ...
Cloud Services distribution – the supply chain                               CustomerReseller           Off-line          ...
SaaS distribution – The future landscape                              Customer      ISV                                   ...
An European perspectiveOpportunities and Challenges
Where is Europe heading?• Uncertainty as to when EU starts regulating in terms of   •   Location and ownership of Data   •...
Where is Europe heading?• UK, Holland and Nordic countries at the forefront of SaaS/Cloud  enablement• Central and Eastern...
Roles to play- Be humble and nurture YOUR role
Nobody can play all rolesVendor                  Service deliveries and customer offerings                                ...
Opportunities- Roles to be filled• Remain the Trusted Advisor (business processes)• Technology enabler- ISV’s and Customer...
twenty_questions
Presentation at HostingCon 2011 co-speaker Justin Pirie, Mimecast
Presentation at HostingCon 2011 co-speaker Justin Pirie, Mimecast
Presentation at HostingCon 2011 co-speaker Justin Pirie, Mimecast
Presentation at HostingCon 2011 co-speaker Justin Pirie, Mimecast
Presentation at HostingCon 2011 co-speaker Justin Pirie, Mimecast
Presentation at HostingCon 2011 co-speaker Justin Pirie, Mimecast
Presentation at HostingCon 2011 co-speaker Justin Pirie, Mimecast
Presentation at HostingCon 2011 co-speaker Justin Pirie, Mimecast
Presentation at HostingCon 2011 co-speaker Justin Pirie, Mimecast
Presentation at HostingCon 2011 co-speaker Justin Pirie, Mimecast
Presentation at HostingCon 2011 co-speaker Justin Pirie, Mimecast
Presentation at HostingCon 2011 co-speaker Justin Pirie, Mimecast
Presentation at HostingCon 2011 co-speaker Justin Pirie, Mimecast
Presentation at HostingCon 2011 co-speaker Justin Pirie, Mimecast
Presentation at HostingCon 2011 co-speaker Justin Pirie, Mimecast
Presentation at HostingCon 2011 co-speaker Justin Pirie, Mimecast
Presentation at HostingCon 2011 co-speaker Justin Pirie, Mimecast
Presentation at HostingCon 2011 co-speaker Justin Pirie, Mimecast
Presentation at HostingCon 2011 co-speaker Justin Pirie, Mimecast
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Presentation at HostingCon 2011 co-speaker Justin Pirie, Mimecast

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Presentation at HostingCon 2011 co-speaker Justin Pirie, Mimecast

  1. 1. twenty_questions
  2. 2. SaaS-it ConsultHelping the IT-industry improve their business capabilities
  3. 3. tipiro
  4. 4. dolescum
  5. 5. neilalderney123
  6. 6. matthewbradley
  7. 7. minifig
  8. 8. mescon
  9. 9. Ronan_C
  10. 10. szeke
  11. 11. Setting the Scene
  12. 12. Software as a ServiceIT-services delivered on-premise/off-premiseindependent of the traditional perpetuallicensing models with focus on the servicesdelivered as a subscription based expense andnot the licenses or technology required todeliver the services
  13. 13. Cloud Computing – one definitionCloud Computing is a production method wherethe Services are presented on-demand, self-provisioned, scalable, and are billed per logicalunit used
  14. 14. twenty_questions
  15. 15. bigdigo
  16. 16. gamp
  17. 17. Kevan
  18. 18. The IT market is changing Push to Pull New Roles and New Players
  19. 19. Market is maturing because of Customer demand• Economic climate• We work/will be working differently• Competitive needs• Non-IT decision makers move into the choice of IT- services• Rapid changing technologies• New Players in the game
  20. 20. “A "SaaS first" policy is being enacted in themajority of small and midsize businesses” Feb 2010
  21. 21. jonas
  22. 22. Willem
  23. 23. terren in Virginia
  24. 24. Ian Muttoo
  25. 25. ihtatho
  26. 26. Daveblog
  27. 27. Lars Plougmann
  28. 28. Fellowship of the Ric
  29. 29. pixelpyro
  30. 30. DavidDMuir
  31. 31. jypsygen
  32. 32. 416style
  33. 33. Ambernectar 13
  34. 34. chrisinplymouth
  35. 35. SaaS-it Evolution model™ ASP SaaS Off-premise Off-premise Perpetual Subscription Subscription Dedicated Dedicated Multi-tenant Hosting Hosting Hosting Application On-premise On-premise Perpetual Subscription Streaming Subscription Local Local Local infrastructure Infrastructure InfrastructureTraditionalIT delivery
  36. 36. Andrew Coulter Enright
  37. 37. bandinis.on.fire
  38. 38. Robert Crum
  39. 39. juhansonin
  40. 40. peterjroberts
  41. 41. leftcase
  42. 42. Yukon White Light
  43. 43. massdistraction
  44. 44. UK Parliament
  45. 45. jurvetson
  46. 46. Hammer51012
  47. 47. Craft Australia
  48. 48. miletbaker
  49. 49. phil_g
  50. 50. busy.pochi
  51. 51. color line
  52. 52. markwainwright
  53. 53. surlygirl
  54. 54. trustypic
  55. 55. Noah Sussman
  56. 56. vancouverfilmschool
  57. 57. asparagus_hunter
  58. 58. Slack pics
  59. 59. cliff1066
  60. 60. Ben McLeod
  61. 61. .reid.
  62. 62. ElenahNeshcuet
  63. 63. thorinside
  64. 64. katrinalopez.
  65. 65. _moonpie
  66. 66. bucklava
  67. 67. Noah Sussman
  68. 68. playerx
  69. 69. Meanest Indian
  70. 70. Where are we heading? Hardware and Managed Services will be included in the customer offerings
  71. 71. Where are we heading?• Hardware part of the service offerings• The big hardware vendors moving into the Service and System Integration game• Managed Services securing on-premises IT• Subscription services as on-premises delivery• Non-IT players move into the channel• Cloud standards and regulations will come into play
  72. 72. Innovating the Service DeliveryModel is the key to marketgrowth Traditional distribution models (Groceries) will set the standards in SaaS
  73. 73. IT Delivery System as of today Facility ISV Management Partner End Customer Outsourcing Vendor Managed Hosting Distributor Hosted Services Dealer System Integration The perpetual licensing model is still the dominating license model used
  74. 74. We need to learn from......
  75. 75. Coca-Cola does it• Factory• Uses Wholesalers• Different outlets• Sales & Marketing Support• Outsources production• Nobody really knows how it is made
  76. 76. In Cloud Services we will see• Factories• Use of Wholesaler (Aggregators)• Different outlets• Sales & Marketing• Outsources production• Nobody really knows how it is made
  77. 77. Cloud Services distribution – the supply chain CustomerReseller Off-line On-line Portal channel Channel Hosted Services ProductionSoftware Vendor Hardware Vendor Software Vendor Hardware Vendor
  78. 78. SaaS distribution – The future landscape Customer ISV PORTAL VAR Off-line channel On-line Channel SI Online Distributor Partner Online Services Partner Hosted of the ”Big Production Ones” Hardware Hardware Vendor Vendor Software Software Vendor Vender
  79. 79. An European perspectiveOpportunities and Challenges
  80. 80. Where is Europe heading?• Uncertainty as to when EU starts regulating in terms of • Location and ownership of Data • Privacy • Security • Etc.• EU has Cloud Services/Cloud Computing on the Digital Agenda as one of the tools to make SMB/SMEs more efficient and competitive• Open Source vs. established vendors (established mainly American vendors) • More than 50% of the Open Source community is based in Europe• Google and other American Cloud Providers are facing resistance from local European governments
  81. 81. Where is Europe heading?• UK, Holland and Nordic countries at the forefront of SaaS/Cloud enablement• Central and Eastern Europe infrastructure challenges • Internal penetration • Cost of using services outside of country• ISVs not moving to develop and deliver through Cloud Platforms • Marketplace (aggregators) “non-existing” (SaaS Plaza, Cloudmore) • Which platform to choose from • Enterprises work directly with Vendors• Local/Regional “Clouds” will dominate the coming years
  82. 82. Roles to play- Be humble and nurture YOUR role
  83. 83. Nobody can play all rolesVendor Service deliveries and customer offerings End Customer ISV Multi Tenant Hosted In the Services Cloud Sales & Marketing Technology enablement Services Connectivity Services Billing & Provisioning Dedicated Hosted ServicesVendor System Integration Facility Management Existing ISV Helpdesk & Support traditional Systems Consulting System IntegrationVendor Migration On Premise System Integration with Services on-premise IT ISV
  84. 84. Opportunities- Roles to be filled• Remain the Trusted Advisor (business processes)• Technology enabler- ISV’s and Customers• Strategic advisor on technology and Cloud Service choice• Syndication / Aggregation of Cloud Services• Deliver in • SaaS • PaaS • IaaS • HaaS• New partner models• ISV enabler
  85. 85. twenty_questions
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