Cloud Business models

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My presentation at the "Salgs-og inspirations dag" at Microsoft Sweden, April 12, 2012

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Cloud Business models

  1. 2
  2. Traditional Managed Solution Provider Service Provider Technical: Technical: 1 Break-Fix 1 Monitoring Technical 2 Consulting 2 Marketing Business 3 Consulting 3 Sales Business 4 Sales 4 Consulting Technical: 5 Marketing 5 Break-Fix3
  3. Usage/Paying customers Less than once per month 17% Less than once per week Weekly login 14% 50% Daily login 19% Source: Totango.com4
  4. 5
  5. Customer ISV Business Advisor Off-line channel On-line Channel VAR SI Distributor/Aggregator LAR Service/HostingProvider Traditional Software X as a Services from Hardware Vendor Hardware Licences Major Vendors Software Vendor6
  6. Economy of scale More than just commodity IaaS/(PaaS)/SaaS Who is your customer? Aggregate services 2nd/3rd Line support Channel support DIY Through a Distributor7
  7. Trusted Advisor Create the trust Business Consulting Marketing Sales HaaS? Enable Manage Integrate8 1st line support
  8. Building and Providing Services?Aggregator?DistributorEnablerSales & Marketing ”machine”Choose before the choice is made for you9
  9. 10
  10. 12

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