Fairtrade Act Romain Vignes 131008
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Fairtrade Act Romain Vignes 131008

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Fairtrade Act Romain Vignes 131008 Fairtrade Act Romain Vignes 131008 Presentation Transcript

  • « Fair trade Act » M a x H a v e l a a r F r a n c e
  • Background
    • Le pacte écologique de Nicolas Hulot :
      • N. Hulot was a famous TV animator of Nature show TV (Ushuaïa).
      • He took the lead to put the ecology in the center of the French presidential élections withe « Ecology Pact ».
      • He’d proposed to the presidential candidate to sign his pact (if not he’d have been candidate himself),
      • To convince them, he talk to them threw the média, and mobilsed mediatic people and all citizen to show the example by signing the pact.
      • And after presidential elections, he adapted the pact for deputy…
    • The pact :
    • 10 aim
    • 5 concrete actions for the next president
    • Now : 746 598 signatures.
    • Tools :
    • Mediatic supporters.
    • website with a meter, online signature, tools for internet, collect actions…
    • BUT :
    • Only french.
    • Mediatic persons but not so much with NGO, volunteers.
    • Very good results for awarness, but not so concrete.
  • Background
    • A time of « crisis » and questions about the future.
    • Raw material shortage and food crises
    • Climate changes and other environnement issues
    • Remise en question du système libéral et de la mondialisation,
    • Baisse du pouvoir d’achat.
    • Sustainable Development : a mainstream
    • Les consommateurs sont à la recherche de solutions concrètes pour agir sur leur environnement.
    • Des consommateurs centrés sur eux et leur environnement proche.
    • Opportunities / Threats.
    • Opportunity : Peoples are attempting a real and global change and will not trust the free market anymore.
    • Menaces : Protectionism and individual protection.
  • Background
    • A time of « crisis » and questions about the future.
    • Raw material shortage and food crises
    • Climate changes and other environnement issues
    • Remise en question du système libéral et de la mondialisation,
    • Baisse du pouvoir d’achat.
    • Sustainable Development : a mainstream
    • Les consommateurs sont à la recherche de solutions concrètes pour agir sur leur environnement.
    • Des consommateurs centrés sur eux et leur environnement proche.
    • Opportunities / Threats.
    • Opportunity : Peoples are attempting a real and global change and will not trust the free market anymore.
    • Menaces : Protectionism and individual protection.
  • Free trade story, Act1 Patrioct Act Subprimes 11 sept 2001, Terrorist attact wich solution in a globalised world? Climate changes and environnement issues Agro carburants Unilateral and warlike response Overconsommation and liberal obstinacy
  • Free trade story, act2 systemic financial meltdown and severe global depression Raw material shortage and food crises Next step ? Wich result ? Would we make the same mistake ? Next step ? To show that international solidarity, regulations and new way of consumption are the only sustainable answer for a sustainable developpement for everybody. One stong issue:
    • Globalization and sustainable development for all can coexist.
    • With a few rules, trade could lead to economical, social and environmental development for all.
    • Social movements can get organized on a global scale to bring real answers.
    • More and more producers, consumers, companies and local authorities are getting involved.
    Fairtrade prove it everyday ! Fairtrade is ONE concrete solution that enables me to take action on today’s and tomorrow’s issues while respecting people and communities. Message
  • A double strategy
    • 1/ Fair trade : a simple answer to take action and prove that an other world is possible.
    • -> « Fair trade act »: world campain with personnality and NGO to convince everybody (one by one) to change now for fair trade (consumption, rules…), with a meter. A personal commitment, very simple, as an introduction of big change (institutionnal…)
    • 2/ « FLO’s tools »:
    • A. « Fairfriends » : A community of labelised fairtrade supporters to empower consumers and promote their commitment.
    • -> « Fairfriends mobilisation »: Goodies, tools, volunteering, Flash Mob, Faitrade Breakfast table, Banana’s Day, Carrot Mob, Fairtrade at work…
    • B. « Fair Trade Town »: Transform the Fair trade act on a public policy to support fairtrade.
  • « Fair trade act » : what is it?
    • People (personnality, local authority, consumers) commit to :
    • Change when possible for faitrade products.
    • Convince at less on other persons to sign up the « Fair trade Act » :
    • As an international challenge with deadlines and measure.
    • Multi NGO’s cooperation (Slow food, Oxfam..).
    • Lobbying (médias and politics) with the hudge number to prove than everybody is ready.
    • Expected Results in France :
    • « 200,000 « Fair Trade Act » by the end of 09 Fairtrade Fortnight »
    • (à ajuster selon les retours de nos partenaires)
    • Means.
    • A common internet web site: ww.fairtrade-act.org with exportable coumpter.
    • commitment cards + card box.
    • Communication plan (Internet campaign, medias…).
    Moi (nom, prénom), je souhaite agir pour un monde meilleur :
    • Je choisis quand c’est possible les produits du commerce équitable
    • Je parle de cette démarche autour de moi
  • « Fair trade act » : Wich Kick off could be? Benoît Panaudeau is a navigator engaged in many solidarity projects and he supports Max Havelaar for a long time. He’s known in France, but not as a mediatic persons, so he’ve kept a « pure » and neutral image. He’s is almost running the « Solidarity Course » and he’s looking for an NGO’s to use his trophy and just have call us (25 k€).
    • Idea:
    • Convince Benoît to be the fisrt Fairfriends and to launch the campain.
    • Use his trophy to finance 1th tools of « Fairtrade act » (cards) (NO SPONSORS).
    • Mediatic letter adress to other personnality in different network (politics, sportsman, Pop stars…) to join him.
    • Use the Fairtrade network (FANE, FLO…) and his event’s calendar to get an international level (World Social Forum in Brasil in january….),
  • « Fair trade act » for Fairtrade /Max Havelaar
  • « Feel like acting for a better world? Change for ! » Baseline
  • « Faifriends » Challenges 1/ « Fair trade act » in a « Faifriends package »: In world shop, supermarket, post office… 2/Innovative action contest to increase public awareness of fairtrade : Flash mob, Street action, viral vidéos.. + + Yes I’ve change for Stickers Card Send to a friend 6 month to recruit the most of Fairfrienfs Schedule = Kick off event : Flash Mob during the Int’l Solidarity Week Closing event : Fairtrade Breakfast Tables from May 9 to 24 Moi (nom, prénom), je souhaite agir pour un monde meilleur :
    • Je choisis quand c’est possible les produits du commerce équitable
    • Je parle de cette démarche autour de moi
  •  
  • International Event plan:
    • Go for « fairtrade Breakfast tables » !
    • 09 Fairtrade Fortnight starts on May 9, World Fairtrade Day
      • « Fairtrade breakfast table » : brunchs « Evénements », le 9 mai 2009 in Finlande , France, Irlande, Suède, Grèce….
      • Des brunchs « Fairfriends » : During Fairtrade Fortnight at school, at work, with neigboor…
      • A good opportunity to meet with Fairfriends and recruit new ones.
  • Fairtrade Breakfast tables!
  • Tools
    • Material:
    • Commitment cards
    • A common tablecloth for all brunches on May 9 with an int’l webcam
    • Fairfriends Kits: bags, tablecloth, products, commitment cards, leaflets…
    • Web :
    • Website to connect, encourage and promote Fairfriends :
    • Interactive pages with videos, discussions, blogs…
    • Toolbox to take action (campaigns, guides, tool orders..)
    • Network Map (Googlmaps) showing actors and events
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