Bfrs smart store_pitch_2013
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Bfrs smart store_pitch_2013

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Start Your Online Store in india with SmartStore - India's first SaaS based eCommerce services offering. SmartStore website: http://www.smartstore.in

Start Your Online Store in india with SmartStore - India's first SaaS based eCommerce services offering. SmartStore website: http://www.smartstore.in

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    Bfrs smart store_pitch_2013 Bfrs smart store_pitch_2013 Presentation Transcript

    • SMARTSTORE SAAS ECOMMERCE PLATFORM PLATFORM AND FEATURES OVERVIEW
    • WHY SELL ONLINE?OBVIOUS BENEFITS • 24x7 Buying: Customer can buy at anytime of the day, from any where. • Convenience: customers can buy from the comfort of their home. • Unlimited shelf space: Online stores provide an unlimited shelf space against the traditional store which can restrict product display due to limited space. • Easy payment options like Credit card, Cash-on- delivery etc. • Great Shopping experience for the customer (comparison, reviews, catalog, convenience) 1
    • FOR BRANDS IMPROVE BRAND FACEBOOK AND REACH NON- LOYALTY SOCIAL TOOLS METRO CITIES EXPERIENCE ENGAGEMENT REACH Create a unique buying Get directly in touch with your 70% of online sales in India are experience for your offline and customers and get feedback from Tier 2 and Tier 3 cities. online customers through your and buying data. Drive higher Tap this market at a miniscule own online store. engagement with your investment. customers.WHY YOUR OWN ONLINE STORE?There are over 100,000 online stores in the United States alone. Today and in the coming years, it hasbecome imperative for every brand to have their own online store to directly serve their customers. 6
    • THE OPPORTUNITY2012: 1 IN 10 INDIANS IS ONLINE : OR 12 CRORE2020: 1 IN 2 INDIANS WILL BE ONLINE: OR 60 CRORES E-TAIL IN INDIA WILL BE US$12 BILLION BY 2016 6 http://www.campaignindia.in/Article/287583,600mn-mobile-internet-users-by-2020---indian-digital-summit-2012.aspx http://knowledge.wharton.upenn.edu/india/article.cfm?articleid=4698
    • THE OPPORTUNITYONLINE STORES DOING OVER US$ 12,500 OF SALES PER YEAR OR MORE USA: AROUND 100,000 INDIA: AROUND 1500TREMENDOUS POTENTIAL FOR MORE BRAND-BASED ECOMMERCE STORES 7 http://blog.referralcandy.com/2012/08/14/how-many-online-stores-are-there-in-the-u-s/
    • KEY SERVICES AND FEATURES Intelligent Shipping: Online Marketing: Bluedart, Aramex, SEO, PPC, SMO Managed FirstFlight, DHL, SEO, PPC AND shipping Fedex SMO Store PAYMENT Custom Store Design: Marketplaces setup Fully customized store Integration: eBay, GATEWAY design to match brand Tradus, Amazon identity (Coming Soon) 5
    • OPTIONAL SERVICES CUSTOM DEVELOPMENT CUSTOMSEARCH ENGINE PAY PER CLICK DESIGN OPTIMIZATION MARKETING PRODUCT STORE SETUP SHOOT AND CALL CENTER MAINTENANCE SOLUTIONS SOCIAL MEDIA CATALOG MARKETING MAKING MANAGED SHIPPING 14
    • PROMINENT CUSTOMERS 3
    • ABOUT SMARTSTORE SmartStore is designed to ensure: SMARTSTORE IS A READY TO • The merchant does not need to be a technowiz to manage the USE E-COMMERCE PLATFORM store. HOSTED IN THE CLOUD AND • Very flexible system ensures high customizability to the OFFERED ON A SAAS satisfaction of the merchant. (SOFTWARE AS A SERVICE) • Very easy to manage your online catalogue, stocks, orders, sales, MODEL. invoicing, shipping etc.• Pre-integrated with payment gateway, logistics, SMS notification, MailChimp- for bulk mailer, Coupon feed, NO HEFTY DEVELOPMENT CHARGES Facebook, Google maps, etc.• Customer can run promotions, integrate agent system, carry out MLM activity.• Designed to suit requirements of an Indian Merchant with features like VAT calculation, Auto freight LOW MONTHLY RENTAL calculation, Pin Code look-up, Invoicing as per Indian standards etc. 1
    • KEY FEATURES OF SMARTSTOREIn total there are 125 features which help you manage your store, promote your store, increasecustomer shopping experience, mange shipping – invoicing- stock, reports, analyses etc.Some such features are:• Manage your online store: No limits on the number of products, categories and attributes you can create.• Promotion: Facebook store, customers can like your products on face book, Facebook fan box on COMPLETE FEATURES LIST your store. Google maps widget to help customer locate your store.• Mobile commerce, your store is accessible on SmartPhones and Tablet PC.• Supper Zoom – let your prospective customers have a detailed view of your product.• Integration to SMS gateway and bulk mailing system.• You can generate reports and conduct analytics on your store performance, sales, orders, customers, traffic to your store etc.• Step by step check out process, integration with major domestic and international payment gateway 1
    • ECOMMERCE SERVICES OFFEREDNow you have an online store, but to successfully sell online and mange your store, you need a suite of services.Understanding this, SmartStore provides you with services essential to make your store a success. Store Setup: catalog setup, photo shoots, data upload and maintenance, social integration, Google Analytics, etc. SmartSell: Manages all your SmartCall: Manages your online promotion activities. customer queries and help up sell. SmartDelivery: manage your SmartRemit: Accept COD and logistics insuring high quality and ePayments on your store. economy. 1
    • SMARTDELIVERY: INTELLIGENT SHIPPING SERVICESIn e-commerce today managing logistics is considered to be the biggest bottleneck and above that “Free Shipping” hasalmost become an industry standard- this makes shipping an expensive affair.How SmartDelivery helps our merchants:• Aggregated shipments from all our stores to ensure a strong bargaining power thus get the best prices from all our logistics partners.• Widest reach: As we integrate with over 12 national in international logistics company, we insure all your orders reach your customers in time.• In-house logistics an tracking team. We interface with our merchant’s packing personnel and with the courier company to ensure quickest shipping and also track a package’s movement through its delivery lifecycle thereby ensuring highest quality is delivered from our logistics partner and all issues are handled. 1
    • SMARTSELL: ONLINE MARKETING SERVICES• SmartStore is built in with loads of features which gives visibility on several search engines and social networks. The platform itself takes care of your store’s on page optimization.• For customers opting for enterprise and above packages we offer 10 key words for which we carry out SEO/SMO/PPC at a very economical price.• SmartStore also let you create you Facebook store and fan page on your store.• SmartStore has a strategic alliance with Google, to handle all our merchant “Pay Per Click accounts” .• Free Google Adwords credits. 1
    • SMARTREMIT: PAYMENT GATEWAY INTEGRATION• SmartStore supports all major National an International payment gateways.• COD payments are also supported from the day your store is live.• Integrating with a payment gateway can be a long and tedious process. Our strategic alliance partnerships eases this process our merchants by offering the quickest turn around time.• SmartRemit allows you to enjoy the lowest possible per transaction rates (TDR%) that are available in the Indian market today. Where there are razor thin margins for merchants, this can make all the difference. OTHER PAYMENT GATEWAYS SUPPORTED BY SMARTSTORE STRATEGIC ALLIANCE PARTNER 1
    • SMARTCALL: MANAGED CALL CENTER• Our in-house call center services ensure that your online store customers are fully supported through the ordering, tracking and delivery queries.• Our support agents can support customers through multiple touch points: • Toll-Free Number/Live Voice Call • Live Chat on Online Store • Email• Our support agents will • Confirm Cash on Deliveries for all orders • Try to resolve customer queries • Evaluate and initiate a Return Request for a customer • Confirm any queries about on-going sales/coupons/discounts • Try to convince hesitant customers to make a purchase 1
    • STORE SETUP: ONE-TIME SERVICES 1
    • STORE MANAGEMENT: ON-GOING SERVICES 1
    • WHAT WE HEARD? WHAT WE DID. HOW DO I GET SALES? SHIPPING SEEMS SO HARD TO MANAGE! Since shipping forms a large part of an e- SmartStore is pre-integrated with commerce offering, SmartStore is fully the leading marketplaces in India. enabled and linked with all leading courier Not only do your products companies to offer COD, Pin Code Checks, automatically get pushed there, Waybill Number Allocation, Shipping Label your orders also get auto-imported printing, SMS notifications, etc. to ensure the back! So you can manage process becomes seamless for our merchants. everything from one place! DO IT YOUR FOR ME. CUSTOMIZATION? We aggregate all our Yes! Though we operate We realized quite early on that merchant’s products into On a SaaS model, we can a single store. We heavily India is not a Do It Yourself (DIY) offer stand-alone stores market this store to market. To that end, we employ which can be customized per generate sales for our efficient go-live techniques and our merchants’ requirements. customers. use a distributor network to carry out store set-up activity for us. 11
    • PLATFORM USPs SmartStore has taken steps to integrate its store data with leading marketplaces in MARKETPLACE India such as eBay, Tradus, ShopClues and INTEGRATED Amazon (coming soon). This helps our merchants sell and in turn stay with our SmartStore has tie-ups with all leading platform for the long haul.courier companies to be able to provide shipping to its merchants from day one SHIPPING PAYMENT READY READY EXTENSIVELY CUSTOMIZABLE 10 SMARTSTORE: THE E IN E COMMERCE
    • NEXT SECRET FEATURE? DEMOCRATIC PRODUCT PLACEMENT • Use wisdom of the crowds to tailor online shopping experience • First of its kind technology where products are automatically placed based on the users profile • Self-learning and fully automated mechanism • Under development currently – will be offered as a standard feature in 2013 15
    • CHOOSE YOUR PLAN: SAAS PRICING STARTER: EXPRESS: professional: FREE ₹ 3000 ₹ 7000 • 15% Transaction Fees • 0% Transaction Fees • 15% Transaction Fees • 200 SKUs • 1000 SKUs • 5000 SKUs • Limited Support • Affiliate Based Setup & Support • Full Support with SetupeBay/FB • Selective Stores With Good • Shipping Automation Offered and Maintenance Exporters Brands Sellers Products • Marketplace Integration • All Premium Themes • No Shipping Automation Offered • Marketplace Integration • Marketplace Integration • Standard Themes Offered Offered • Standard Themes 13
    • DETAILED DIFFERENCES IN PLANSPlan Starter Express Professional CustomPrice Per Month FREE INR 3,000.00 INR 7,000.00 TBQTransaction Fees 15% 0% 0% TBQStore Setup & Go-Live Fees TBQ TBQ TBQ TBQUse Your Own Domain Name Yes Yes Yes YesFree Domain Name Registration Yes Yes Yes YesNumber of SKUs Allowed 200 1000 5000 UnlimitedNumber of Themes Allowed 5 10 All AllDisk Space 1GB 2GB 15GB UnlimitedBandwidth 1GB 2GB 15GB UnlimitedNumber of Staff Logins 1 5 Unlimited UnlimitedPremium Themes No No Yes YesBulk Product Import No No Yes YesEdit/Add HTML, CSS and PHP code anywhere on your site for No No Yes YescustomizationFacebook Store No No Yes YesSMS 1000 10000 15000 UnlimitedAutomatic On-Page SEO No No Yes Yes 13
    • DETAILED DIFFERENCES IN PLANSPlan Starter Express Professional CustomPrice Per Month FREE INR 3,000.00 INR 7,000.00 TBQMarketplaces Integration Coming Soon! Coming Soon! Coming Soon! Coming Soon!eBay, Tradus, Shopclues, ShopwokTransaction Fees on Marketplace Orders (in addition to commissions 0% 6% 5% TBQpayable to marketplaces)Product Feeds Coming Soon! Coming Soon! Coming Soon! Coming Soon!Junglee.com, ComparetheBazaar, CompareIndia, PriceDekhoPayment Gateways Supported Supported Supported Supported Can Integrated Any PaymentCCAvenue, PayU, Techprocess, EBS, ZaakPay, PayTM, PayPal Gateway of ChoicePayment Gateway Registration Fees (EBS) INR 8,000.00 INR 8,000.00 INR 8,000.00 INR 8,000.00Payment Gateway Transaction Fees (EBS) TBQ TBQ TBQ TBQPayable to Payment Gateway 13
    • DETAILED DIFFERENCES IN PLANSPlan Starter Express Professional CustomPrice Per Month FREE INR 3,000.00 INR 7,000.00 TBQIntelligent Shipping and Logistics Management No No Yes YesBlueDart, Fedex (Domestic and International), Aramex, FirstFlight, DHL-Domestic and International Shippers Supported-Automatic AWB Allocation-Automatic Tracking-Automatic Status Changes-Automatic SMS Triggers-COD Pin Code Look Up-Shipment BookingStandard Shipping and Logistics Management Yes Yes Yes Yes-Ability to Manually Add AWB to Orders-Ability to Print Shipping Label with Barcode As per Courier CompanySpecification 13
    • SMARTSTORE GOES INTERNATIONAL Present January 2013 March 2013 May 2013 16
    • FUTURE PLANS Feet on the Street for Streamlined Support and Direct Sales for bigger Offer More Technology Store Setup Staff brands Marketplace Investments Integrations Regional Weave In Mobile Offices Across and Social India Ramp Up Offline and Commerce Strengthen International Online Marketing & Domestic Affiliates Activities 17
    • get in touch (+91) 90156-44441 info@smartstore.inwww.smartstore.inFacebook.com/smartstoreindiaTwitter.com/smartstoreindia 11A, Lane 3, Westend Marg Saidulajab, Near Saket Metro New Delhi - 110030 18