106536398 a-project-report-on-comparative-analysis-of-the-new-indian-express-times-of-india

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106536398 a-project-report-on-comparative-analysis-of-the-new-indian-express-times-of-india

  1. 1. Comparative analysis of The New Indian Express, Times of IndiaExecutive summaryProject Title: A comparative analysis of The New Indian Express, Times of Indiaand The Hindu in Hubli city”Statement of the ProblemThe study covers various marketing techniques, which are adapted to attractthe customer towards Daily Newspaper. To know how the Indian Express isdifferent of Times of India and The Hindu. And delivery time, service, Quality ofnews, Quality of news paper has plays an important role in increasing the sales ofnewspaper and how they can satisfy the customer through providing better service.Distribution channel and better delivery is one of the important strategies toincreasing the sales. The present study involves “A Comparative Analysis ofThe New Indian Express. Times of India and The Hindu”Objectives of the StudyThe study carried out for to know the Customer Attitude towards News Paper-A Comparative Analysis of The New Indian Express, Times of India and TheHindu• To find out the customers attitude towards about Indian Express• To find out the Comparative of Times of India and The Hindu’s Deliverysystem plays important role in increasing the sales.• To study the Customers evaluation of the service provided by thenewspaper company.• Proper understanding and analysis of the Indian Express• Study the overall market situation of comparative study.• To know the customer satisfaction towards the delivery system and howthey can improve.• To know the customers evaluation of different newspapers in the market.• To find out the customers expectations about the Indian Express.Babasabpatilfreepptmba.com 1
  2. 2. Comparative analysis of The New Indian Express, Times of India• To find out the customer evaluation of price of the news paper.• To find out the consumer evaluation of advertising of news paper.Scope of the studyAs a part of dynamic industry The New Indian Express group is constantlygrowing and evolving to the changing world .This study or survey is conducted todesign a better Delivery system and Distribution Channel which has been targetedto all business sectors. Once the area needing improvements are identified thenstrategies should be developed to address needed improvements.This is an era of competition in every business. Due to this reason everybusiness men are using new business strategy like pricing strategy, quality, serviceetc. And for capturing the market, product promotion, profit and better distributionchannel in the market is very important. To Customer attitude Towards NewsPaper The present study involves “To know the customer attitude towards newspaper-a comparative analysis of Indian Express, Times of India and The HinduData is collected from the readers of Indian Express, Times of India and TheHindu To fulfill the above said objectives of the study the responses were collectedfrom respondents who are the existing customers of all type of English Newspaper. The survey includes sample size of 100 and the respondent includesbusiness men, Students, Employees, Housewife’s, and Others. The responses weretaken by interviewing the respondents directly using a structured questionnaire.Methodology of the StudyData collection methoda) Primary DataThe primary data is collected from the readers of business daily with thehelp of questionnaire and also interview with the bank employees, stock brokersand marketing executives.b) Secondary DataThe secondary data is collected from company publication, magazines,journals newspapers and websites.Babasabpatilfreepptmba.com 2
  3. 3. Comparative analysis of The New Indian Express, Times of IndiaSampling Designa) Sample sizeThe survey is conducted in Hubli city and the sample size is 100.b) Sampling methodThe selection of sample is done by random sampling technique.Findings1. It was found that 70% of the respondents are male, and 30% respondentsare female reader of the news paper in Hubli city2. Most of the respondents news paper readers are 2 years and above3. It was noted that the usual deliver time of newspaper was between 6 AM to7AM, and 7AM to 8AM.4. 80% of the respondents are getting the news paper through news paper boy.5. The most of the respondents indicates that 94% of subscribers are fullysatisfied of the delivery service of news paper.6. The delivery of the supplements 96% of respondents said we are fullysatisfying of delivery of supplements.ConclusionFrom the study it is observed that employees, and business persons targets businessprofessionals. Most of the readers are preferring newspapers because of its contentand prices. But important thing is that the company could go for better quality ofnews, and quality of news paper, preference to local news, delivery is an importantfactor for customer satisfaction.On the whole, study concluded that Indian Express requires much moreeffective good supplements delivery important towards customer complaints. Andto survive in the market the company has to continue with the improved style ofpresentation of articles and marketing strategies.Babasabpatilfreepptmba.com 3
  4. 4. Comparative analysis of The New Indian Express, Times of IndiaSuggestions1. Form better improve the quality of the news and news paper2. To maintain the good distribution channel and delivery system. So thatthere will not be any complaints from subscribers.3. As most of the readers prefer other three news papers, to attract them, acomplementary copy of The Indian express can be given for a week.Thereafter if they want they can subscribe it further.4. Since the circulation is only in major areas it can also be concentrated inmore rural areas.Babasabpatilfreepptmba.com 4
  5. 5. Comparative analysis of The New Indian Express, Times of IndiaIndustry ProfileWere it left to me to decide whether we should have a government withoutnewspapers, or newspapers without a government, I should not hesitate a momentto prefer the latter. -Thomas Jefferson, 178For my part I entertain a high i 7. dea of the utility of periodical publications;insomuch as I could heartily desire, copies of ... magazines, as well as commonGazettes, might be spread through every city, town, and village in the UnitedStates. I consider such vehicles of knowledge more happily calculated than anyother to preserve the liberty, stimulate the industry, and ameliorate the morals of afree and enlightened people. - George Washington, 1788.Congress shall make no law ... abridging the freedom of speech or of the press...-Article One, Bill of Rights of the United States Constitution, 1789.Here is the living disproof of the old adage that nothing is as dead as yesterdaysnewspaper... This is what really happened, reported by a free press to a free people.It is the raw material of history; it is the story of our own times. -Henry SteelCommager, preface to a history of the New York Times, 1951The Origins of NewspapersThe history of newspapers is an often-dramatic chapter of the human experiencegoing back some five centuries. In Renaissance Europe handwritten newsletterscirculated privately among merchants, passing along information about everythingfrom wars and economic conditions to social customs and "human interest"features. The first printed forerunners of the newspaper appeared in Germany inthe late 1400s in the form of news pamphlets or broadsides, often highlysensationalized in content. Some of the most famous of these report the atrocitiesagainst Germans in Transylvania perpetrated by a sadistic veovod named VladTsepes Drakul, who became the Count Dracula of later folklore.In the English-speaking world, the earliest predecessors of the newspaper werecorantos, small news pamphlets produced only when some event worthy of noticeBabasabpatilfreepptmba.com 5
  6. 6. Comparative analysis of The New Indian Express, Times of Indiaoccurred. The first successively published title was The Weekly News of 1622. Itwas followed in the 1640s and 1650s by a plethora of different titles in the similarnewsbook format. The first true newspaper in English was the London Gazette of1666. For a generation it was the only officially sanctioned newspaper, thoughmany periodical titles were in print by the centurys end.Beginnings in AmericaIn America the first newspaper appeared in Boston in 1690, entitled PublickOccurrences. Published without authority, it was immediately suppressed, itspublisher arrested, and all copies were destroyed. Indeed, it remained forgottenuntil 1845 when the only known surviving example was discovered in the BritishLibrary. The first successful newspaper was the Boston News-Letter, begun bypostmaster John Campbell in 1704. Although it was heavily subsidized by thecolonial government the experiment was a near-failure, with very limitedcirculation. Two more papers made their appearance in the 1720s, in Philadelphiaand New York, and the Fourth Estate slowly became established on the newcontinent. By the eve of the Revolutionary War, some two dozen papers wereissued at all the colonies, although Massachusetts, New York, and Pennsylvaniawould remain the centers of American printing for many years. Articles in colonialpapers, brilliantly conceived by revolutionary propagandists, were a major forcethat influenced public opinion in America from reconciliation with England to fullpolitical independence.At wars end in 1783 there were forty-three newspapers in print. The press played avital role in the affairs of the new nation; many more newspapers were started,representing all shades of political opinion. The no holds barred style of earlyjournalism, much of it libelous by modern standards, reflected the rough andtumble political life of the republic as rival factions jostled for power. Theratification of the Bill of Rights in 1791 at last guaranteed of freedom of the press,and Americas newspapers began to take on a central role in national affairs.Growth continued in every state. By 1814 there were 346 newspapers. In theJacksonian populist 1830s, advances in printing and papermaking technology ledto an explosion of newspaper growth, the emergence of the "Penny Press"; it wasBabasabpatilfreepptmba.com 6
  7. 7. Comparative analysis of The New Indian Express, Times of Indianow possible to produce a newspaper that could be sold for just a cent a copy.Previously, newspapers were the province of the wealthy, literate minority. Theprice of a years subscription, usually over a full weeks pay for a laborer, had to bepaid in full and "invariably in advance." This sudden availability of cheap,interesting reading material was a significant stimulus to the achievement of thenearly universal literacy now taken for granted in America.The Industrial RevolutionThe industrial revolution, as it transformed all aspects of American life andsociety, dramatically affected newspapers. Both the numbers of papers and theirpaid circulations continued to rise. The 1850 census catalogued 2,526 titles. In the1850s powerful, giant presses appeared, able to print ten thousand complete papersper hour. At this time the first "pictorial" weekly newspapers emerged; theyfeatured for the first time extensive illustrations of events in the news, as woodcutengravings made from correspondents sketches or taken from that new invention,the photograph. During the Civil War the unprecedented demand for timely,accurate news reporting transformed American journalism into a dynamic,hardhitting force in the national life. Reporters, called "specials," became thedarlings of the public and the idols of youngsters everywhere. Many accounts ofbattles turned in by these intrepid adventurers stand today as the definitive historiesof their subjects.Newspaper growth continued unabated in the postwar years. An astounding 11,314different papers were recorded in the 1880 census. By the 1890s the firstcirculation figures of a million copies per issue were recorded (ironically, thesenewspapers are now quite rare due to the atrocious quality of cheap paper then inuse, and to great losses in World War II era paper drives) At this period appearedthe features of the modern newspaper, bold "banner" headlines, extensive use ofillustrations, "funny pages," plus expanded coverage of organized sporting events.The rise of "yellow journalism" also marks this era. Hearst could truthfully boastthat his newspapers manufactured the public clamor for war on Spain in 1898. Thisis also the age of media consolidation, as many independent newspapers wereswallowed up into powerful "chains"; with regrettable consequences for a onceBabasabpatilfreepptmba.com 7
  8. 8. Comparative analysis of The New Indian Express, Times of Indiafearless and incorruptible press, many were reduced to vehicles for the distributionof the particular views of their owners, and so remained, without competing papersto challenge their viewpoints. By the 1910s, all the essential features of therecognizably modern newspaper had emerged. In our time, radio and televisionhave gradually supplanted newspapers as the nations primary information sources,so it may be difficult initially to appreciate the role that newspapers have played inour history.A newspaper is a lightweight and disposable publication (more specificallya periodical), usually printed on low-cost paper called newsprint. It may begeneral or special interest, and may be published daily, weekly, monthly, orquarterly. General-interest newspapers are usually journals of current news on avariety of topics. These can include political events, crime, business, sports, andopinions (editorials, columns, or political cartoons). Many also include weathernews and forecasts. Newspapers increasingly use photographs to illustrate stories;they also often include comic strips and other entertainment, such as crosswords.The general variety is issued every day (a daily newspaper), often with theexception of Sundays and some national holidays. Weekly newspapers, printedonce a week, are also common; they tend to be smaller and less prestigious thandaily papers.Most nations have at least one newspaper that circulates throughout the wholecountry; a national newspaper, as contrasted with a local newspaper serving a cityor region. In the United States and Canada, there are few truly nationalnewspapers, with the notable exceptions of USA Today in the United States andThe Globe and Mail and The National Post in Canada.Large metropolitan newspapers with expanded distribution networks suchas The New York Times, The Washington Post, and The Toronto Star can fill therole of de facto national newspapers. The owner of the newspaper, or person incharge, is the publisher. The person responsible for content is the editor, editor inchief, or executive editor. Newspapers have been developed around very narrowtopic areas, such as news for merchants in a specific industry, fans of particularBabasabpatilfreepptmba.com 8
  9. 9. Comparative analysis of The New Indian Express, Times of Indiasports, fans of arts or of specific artists, and participants in the same sorts ofactivities or lifestyles.The PressCompared to many other developing countries, the Indian press hasflourished since independence and exercises a large degree of independence.British colonialism allowed for the development of a tradition of freedom of thepress, and many of India’s great English language newspapers and some of itsIndian language press to began during the nineteenth century. As India becameindependent, ownership of India’s leading English-language newspaper weretransferred from British to Indian business groups and the fact that most Englishlanguage newspaper have the backing of large business houses and has contributedto their independence from the government. By 1993, India had 35,595 newspapersof which 3805 were dailies and other periodicals. Although the majorities ofpublications are in indigenous languages, the English-language press, which haswide spread appeal to the expanding middle class has a wide circulationthroughout India.There are four major publishing groups in India, each of which controlsnational and regional English-language and vernacular publications. They are theTimes of India group, the Indian Express Group, the Hindustan Times Group andAnandabazar Patrika group. The Times of India is India’s largest English-languagedaily, with the circulation of 656,000 published in six cities. The Indian Express,with the daily circulation of 519,000, is published in 17 cities. There are also sevenother daily newspapers with circulation between 134,000 and 477,000, all inEnglish and all competitive with one another. Indian-language newspapers alsoenjoy large circulations but usually on a statewide or citywide basis. For example,Malayalam-language daily Malayala Manorama circulates 673,000 copies inKerala, the Hindi language Dainik Jagran circulates widely in Uttar Pradesh andNew Delhi, with 58,000 copies per day, Punjab Kesari, also published in Hindi andavailable throughout Punjab and New Delhi and has a circulation 562,000 and theAnandabazar Patrika published in Calcutta in Bengali, has a daily circulation of435,000. There are also numerous smaller publications throughout the nation. TheBabasabpatilfreepptmba.com 9
  10. 10. Comparative analysis of The New Indian Express, Times of Indiacombined circulation of India’s newspapers and periodicals is in the order of 60million, published daily in more than 90 languages.Print Media in IndiaThe Beginnings of Written CommunicationOne of the earliest forms of written communication in India is traced backto the beginning of organized society. In ancient India, the ruler is known to havepropagated his ideas to the people through edicts and proclamations. The rulers inthose days created agencies to acquaint them of activities which were inimical totheir authority. These agencies also spread out their proclamations of social andeconomic reform to its authority. Later on, machinery was developed to keep therulers informed of the main currents of the life of the people. The agency thatcollected taxes, for example, provided information on conditions in the prosperousand backward areas. It is known that organized attempts were made to relievefamine and distress by affording timely relief. The inference may be drawn that inthe first stages such information was transmitted verbally by messengers whocommitted it to memory and in later stages it was reduced to writing.Print Media AdvertisingConcept of Print MediaThroughout the history of mass communication, print was the only readilyaccessible means of storing information and retrieving it at will. Print is the keeperof records, great literature and accomplishments. It differs from broadcast media inseveral ways. For example, print media delivers messages that is one topic at atime and one thought at a time, whereas television and electronic media use asimultaneous approach, delivering a great deal of information in a rapid firemanner. Furthermore, print advertising has a history and credibility unmatched bybroadcast advertising. These differences have important consequences foradvertisers and media planner to consider.Babasabpatilfreepptmba.com 10
  11. 11. Comparative analysis of The New Indian Express, Times of IndiaPrint AdvertisingThe foundation of modern advertising message strategy and design lies inthe early print formats. The earliest mass produced commercial messages eitherappeared in newspapers or as handbills. Thus many advertising guidelinesoriginated with print and print techniques, such as headline writing, are stillconsidered basic concepts. Many things have changed over the years. Televisionhas had a tremendous impact on advertising. Visuals, which were limited in theearly press to infrequent woodcuts, are now as important as worlds. Printadvertising continues to be important, however and still serves as a foundation inthat its techniques are the easiest to understand and analyze.Table No: 1.1Table Showing Classification of Print MediaNewspapers Magazines JournalsEnglish Regionala. Morningb. Eveningc. Sundayd. Specialty(The EconomicTimes, FinancialExpress)(A) Frequency of Publication1. Fortnightly (IndiaToday)2. Monthly (Advertisingand Marketing)3. Weekly (IllustratedWeekly, Newspapers TheWeek)4. Yearly(B) Government Publications (TelephoneDirector)(C) SpecialInterest Magazines1. Women’s Magazine(Savvy, Woman’s Era2. Men’s Magazines (GFQ,Debonair)3. Business (Business World,House JournalsTechnical JournalsProfessional JournalsBabasabpatilfreepptmba.com 11
  12. 12. Comparative analysis of The New Indian Express, Times of IndiaBusiness India)4. For Family (Reader’sDigest)5. Film magazines (Stardust)The Future of NewspapersThe future of newspapers is cloudy, with overall readership slowly declining inmost developed countries due to increasing competition from television and theInternet. The 57thannual World Newspaper Congress, held in Istanbul in June2004, reported circulation, with more than 85 million copies of papers sold everyday, followed by India with 72 million – China and India are the two mostpopulous countries in the world – followed by Japan with 70 Million and theUnited States with 55 million. The report said circulation declined by an averageof 2.2 percent across 13 of the 15 countries that made up the European Unionbefore May 1. The biggest declines were in Ireland, down 7.8 percent; Britain,down 4.7 percent; and Portugal, where numbers fell by 4.0 percent. One growthareas is the distribution of free newspapers, which are not reflected in the abovecirculation data. They grew 16 percent in 2003.Another growth area is high-quality tabloids, particularly in the UK, where severalof the major broadsheets are experimenting with the format. Smaller and easier tohold than broadsheets, but presenting real journalism rather than traditional tabloidfodder, they appear to have drawn some younger readers who are otherwiseabandoning newspaper.Newspapers also face increased competition from the Internet for classified ads,especially for jobs, which have long been a key source of revenue.IndiaCompared with many other developing countries, the Indian press has flourishedsince independence and exercises a large degree of independence. In 2001, Indiahad 45,974 newspapers, including 5364 daily newspapers published in over 100languages. The largest number of newspapers were published in Hindi (20,589),followed by English (7,596), Marathi (2,943), Urdu (2,906), Bengali (2,741),Babasabpatilfreepptmba.com 12
  13. 13. Comparative analysis of The New Indian Express, Times of IndiaGujarati (2,2,15), Tamil (2,119), Kannada (1,816), Malayalam (1,505) and Telugu(1,289)The Hindi daily press has a circulation of over 23 million copies, followedby English with over 8 million copies. There are four major publishing groups inIndia; the Times of India Group, the India Express Group, the Hindustan TimesGroup, and the Anandabazar Patrika Group. India has more than forty domesticnews agencies. The Express News Services, the Press Trust of India, and theUnited News of India are among the major news agencies.India, one of the World’s Greatest Media MarketsBazar is an apt analogy for the country’s media melee, which with morethan 55,000 newspapers and periodicals, 16 round – the –block news stationsamong its 100-odd television out an information soup as varied as it is vibrant.The newspaper- some have suave front type on thick white newsprint, someprinted on paper so thin that the ink smudges on the fingers-are peddled in largeswathes from the capital New Delhi to tiniest towns and hamlets.Even though its literacy rate is about 65 percent, its billion-strongpopulation, its vibrant tradition free speech and its myriad tongues, coupled withconstitutionally enshrined democratic freedoms, make India home to perhaps thelargest numbers of news papers and periodicals in the world.The capital alone sustains more than a dozen national dailies, with multipleeditions and bureaus around the country unheard of in any world capital. In thebeginning of this millennium, newspapers were published in as many as 101languages and dialects besides English and 18 principal languages.Subsequently, the circulation of newspapers has shot up from 115 millionin 2001/02 to 142 million in 2002/03- a whopping 24 percent increase. At lastcount, the total number of registered newspapers in India stood at 55,780 and thetotal circulation of newspapers was 142 million. Experts say India’s multitudinousmedia is gathering ever rising numbers of addicts who tune in and pore over itscontent, a growth that has been faster than the growth of literacy. Indian viewershave access to about 100 channels in various languages, including 16 round-the-clock channels broadcasting in English, the national language Hindi, or severalBabasabpatilfreepptmba.com 13
  14. 14. Comparative analysis of The New Indian Express, Times of Indiaregional languages. With viewer ship for news growing, a news channel hasbecome an essential ingredient in any distribution bouquet for cable providers.Sensing the tremendous potential of the Indian media, leading players from theglobal industry are now flocking to the sub-continent-Financial Times, BusinessWeek and The Wall Street Journal, to name a few.The floodgates opened after the government lifted a five-decade ban to allowforeign investors to buy up to 26 percent in the Indian print media. Newspaperowners saw the potential of roping in strategic investors who could improve thequality of their products and pump in fresh funds.Embracing Digital Media“The media industry has moved in a big way into the digital world. All medianeed to recognize this,” briskly painting the picture for those in the analoguedomain. “The media industry has changed more in the past 8 years than in theprevious 80 because of broadband.” Although certain media companies havedifferent focuses and others work on different platforms, it can be reassured that atits base, the media is still “all about the journalism.” However, the way journalismis produced has changed. Because of the Internet, the traditional news cycle nolonger exists; everything is now instantaneous. Most newspapers have realizedthat they can no longer wait until tomorrow’s edition to print breaking news.Rather to remain competitive they must publish their latest copy on their website.“Newspaper companies will not be able to media. They need to embrace it”Babasabpatilfreepptmba.com 14
  15. 15. Comparative analysis of The New Indian Express, Times of IndiaCOMPANY PROFILEThe Indian Express Group was the unifying voice behind India’s struggle forindependence. Today, it is the leading light in the battle against corruption as wellas empowering the people of India.The Indian Express began its journey in 1932. Since then, the Group has grownfrom strength to strength. From a single edition to 35 national editions, 14publication centers and 7 language dailies that reach over 19 million people acrossthe country.For the millions of readers, the name "Indian Express" evokes a feeling of faith andtrust in the belief that ‘their Express’ will provide the true picture of India and theworld at large. Published from 21 centers across the country, the newspaper hasbeen identified with credible and fiercely independent journalism in India. One ofthe most influential newspapers of the Indian subcontinent, The Indian Express hasbeen the watchdog for the Indian people, fiercely treading the terrains ofinvestigative and pro-active journalism.Some of the most shocking stories in the history of Indian journalism are creditedto this newspaper. For instance, it showed how slavery existed in 20th centuryIndia when an Express reporter actually bought a woman from the market andwrote the famous story of Kamla. When the Press was muzzled and gagged anddemocracy kept in prison in 1975 during the Emergency, The Express was one ofthe few papers to stand up and speak out against the anti-democracy moves of thegovernment, it was the loudest voice and the strictest critic to bring the guilty toaccount, at the highest levels of power wielding authority, and enable the return ofBabasabpatilfreepptmba.com 15
  16. 16. Comparative analysis of The New Indian Express, Times of Indiafreedom to the people of India. Express, virtually single-handedly, overthrew thethen government by forcing it to hold a free and fair national elections.Now, adapting to the changing world are the brands of the Group that cover everysector one can conceive of. The aggressively independent The Indian Express, thecourageous style of The Sunday Express, the supremely analytical nature of TheFinancial Express, the indomitable Locate, the insightful Lokprabha, the sprightlyScreen, the breaking-news-at-breakneck-speed providing Express Online and thecomprehensive Business Publications Division throw light on a range of topicssuch as Indian politics, economy, business, society and culture.As India evolves, you can be sure that the Indian Express Group will evolve too, tokeep pace with whatever tomorrow will bring in an unending effort to arm Indiawith the knowledge to deal with an uncertain future and ensure it remains thechampion of freedom for the world at large.To turn the above into reality, The Indian Express Group boasts an extensivenewsgathering and marketing infrastructure as well as a state-of-the-artcommunications network that is one of the best in the Indian publishing industry.THE FOUNDER: RAMNATH GOENKAFor Ramnath Goenka, the founder of the Indian Express Group, a newspaper wasnot just another business. It was a mission, a vocation and a calling. The running ofThe Indian Express was, for him, not a matter of profit and loss but a vehicle ofnational empowerment.Two elements made him a true original. His sense of history and his instinct ofpatriotism. He was one of the few who preferred to stay away from the corridors ofpower, watching, counseling and cautioning instead. From the 1960s, when he feltthat the countrys leadership had strayed from the moorings of the nationsfounders, he led a relentless campaign against corruption in public life.The persecutions he suffered in the process have since become a part of journalisticfolklore. In the process, he scripted a new chapter in the history of India. That ofBabasabpatilfreepptmba.com 16
  17. 17. Comparative analysis of The New Indian Express, Times of IndiaJournalism of Courage. It is this pioneering, intrepid spirit that drives the Groupeven today.Ramnath Goenka matters because he was the first to conceive of one newspapercovering the whole of India. Functioning as a beacon for all those who wanted toknow the true and right path.He switched on the light, we are guided by it.CHAIRMAN & MANAGING DIRECTOR : VIVECK GOENKAAn Engineer by qualification, a newspaper publisher by profession and a sociallycommitted citizen by choice, Mr. Viveck Goenka is the Chairman & ManagingDirector of Indian Express Newspapers (Mumbai) Ltd., one of the mostwidespread newspaper publishing groups in India.He is also a Director of the United News of India. He has been Director of ThePress Trust of India (PTI), a Council member of the Audit Bureau of Circulation(ABC), and was one of the youngest past presidents of the Indian NewspaperSociety (INS). He continues to be an Executive Committee Member at the INS.His commitment to the progress and development of media had led him to be aCouncil Member of the National Readership Studies Council and was on the Boardof Governors of the Media Research Users Council, two leading organizationsproviding research data on media in India. He is a member of the AdvertisingAssociation, India Chapter. He was also a member of the International AdvertisingAssociation Inc., New York.He has developed several business publications like Express Computer inimparting information in development of modern technology. One of hisinitiatives, a North American edition of “The Indian Express”, is a reflection of hiscommitment to disseminate information about India to the millions of Indiansliving abroad.In a country where most media, especially print is closely held, and does notbelieve in professional management, Mr. Goenka has actively supported, nurturedBabasabpatilfreepptmba.com 17
  18. 18. Comparative analysis of The New Indian Express, Times of Indiaand encouraged professionals not just in management but also in editorial. He hascreated an atmosphere of freedom and independence for editorial teams of allExpress publications. His only stipulation, be just, be free of bias, be dauntless inthe spirit of the Express founder Ramnath Goenka and live up to the Express ethosof “Journalism of Courage”. It is his commitment to editorial independence thathas made the Express Group the first choice of editorial professionals across thecountry.As a concerned citizen of India, Mr. Goenka has set up various Trusts to help theless privileged in some of Indias most backward areas. His personal beliefs alsofound expression in the group publications which are always at the forefront intaking up socially relevant causes.THEIR BRANDSToday, the Indian Express Group boasts an extensive news gathering andmarketing infrastructure as well as a state-of-the-art communications networkwithin the Indian publishing industry.From a single edition to 35 national editions, 14 publication centers and 7 languagedailies that reach over 19 million people across the country.As dynamic and multi-dimensional as the communications industry itself, theGroup is constantly evolving to keep in touch with tomorrow. Technology is beingconstantly updated. Innovative ways of doing business are explored. Expansionplans into newer areas of communication are under way.Adapting to the changing world are the brands of the Group that cover every sectoryou can think of. The courageous style of The Indian Express, The SundayExpress, and the supremely analytical nature of The Financial Express, theindomitable Loksatta, the insightful Lokprabha, the sprightly Screen, the ExpressOnline and the Business Publications Division throw light on a range of topicssuch as Indian politics, economy, society and culture.Babasabpatilfreepptmba.com 18
  19. 19. Comparative analysis of The New Indian Express, Times of IndiaAs India evolves, you can be sure that the Indian Express Group will evolve too, tokeep pace with whatever tomorrow will bring.The Awards Won by The New Indian ExpressBabasabpatilfreepptmba.com 19
  20. 20. Comparative analysis of The New Indian Express, Times of IndiaTHE INTERNATIONAL PRESS INSTITUTE (IPI) AWARDPresented to The Indian Express in 2004The Indian Express received the first International Press Institute (IPI) India Awardfor Outstanding Work in Journalism, for its fearless and comprehensive reportingof the Gujarat riots and their aftermath, Vice-President Bhairon Singh Shekhawatpresented the award - a trophy worth Rs 2 lakh, with a citation - to The IndianExpress at an awards ceremony on February 23, 2004, in New Delhi.THE INTERNATIONAL FEDERATION OF JOURNALISTS (IFJ)Journalism for Tolerance Prize Presented to: Sweta Ramanujan from TheIndian Express in 2004Sweta Ramanujan (India) won the prestigious International Federation forJournalists (tolerance) award for "Mill On The Loss", which appeared in TheIndian Express on November 30, 2003. Mill On The Loss is an incisive report onthe economic basis of communal hatred. This piece explores the socio-economicroots of communal tension in certain areas of Maharashtra.“SANSKRITI” AWARD FROM THE SANSKRITI PRATISHTANFOUNDATIONPresented to: Muzamil Jaleel from The Indian Express in 2004Jaleel has been noted for his discerning stories on the psychological cost ofviolence in Jammu and Kashmir, impact of violence on the children and on thestate’s literature, visual arts and the society in generation.“7TH POLESTAR” AWARD PRESENTED BY THE POLESTARFOUNDATIONPresented to: Stavan Desai from The Indian Express in 2005The Indian Express reporter Stavan Desai was given The 7th Polestar Award forBreaking News in 2004.“CHAMELI DEVI” AWARDFoundation: The Media Foundation Presented to: Sonu Jain from The IndianExpress in 2004Babasabpatilfreepptmba.com 20
  21. 21. Comparative analysis of The New Indian Express, Times of IndiaThe Indian Express special correspondent Sonu Jain, whose coverage ofenvironment and agriculture in this newspaper - from illegal mining to CNG, BtCotton to melting glaciers - touched off judicial intervention and policy debates,has been awarded The Media Foundation’s 2003-04 Chameli Devi Jain Award foran Outstanding Woman Mediaperson.“PREM BHATIA” AWARD FOR EXCELLENCE IN REPORTING ONENVIRONMENTAL ISSUESFoundation: Prem Bhatia Memorial Trust Presented to: Jay Mazoomdarfrom The Indian Express in 2005The award for environmental reporting went to The Indian Express senior assistanteditor Jay Mazoomdar for his series on missing tigers in India’s national parks,beginning with Sariska. Mazoomdar’s stories forced the government to form a‘Tiger Task Force’ headed by Prime Minister Manmohan Singh.“PREM BHATIA” AWARD FOR EXCELLENCE IN POLITICALREPORTING & ANALYSISFoundation: Prem Bhatia Memorial TrustPresented to: Varghese K Georgefrom The Indian Express in 2005The Indian Express Principal Correspondent Varghese K George received the Rs 1lakh Prem Bhatia award for excellence in political journalism for his exposes onhow government officials siphoned-off cores of rupees meant for flood relief inBihar.From cleaning up ancient rocks to getting our POWs back, from putting thewhistleblower mechanism in place to ensuring pure drinking water in Pune, TheIndian Express has been doing what it is committed to: making a difference.PUMP UP THE JAMThe beginnings of 2002’s biggest expose were innocuous enough. On July 21,Rakesh Sinha and Dalip Singh reported how then Petroleum Minister Ram Naiktinkered with selection committee rules to allot petrol pumps and LPG dealershipsBabasabpatilfreepptmba.com 21
  22. 22. Comparative analysis of The New Indian Express, Times of Indiato friends and family-members of the BJP and its allies, drawing severe stricturesfrom the Supreme Court. Sustained old-fashioned investigative reporting byExpress correspondents all over the country showed how far the favours extended:Every day for more than a week, the paper listed names of petroleum productdealers who had acquired their allotments since January 2000—and theirconnections with the BJPBIHARS BLOODLESS MURDERIn August 2002, 10 days after the country celebrated the 35th anniversary of itsindependence, Sankarshan Thakur’s report on 40,000 Bihar government employeeswho had not been paid for at least 10 years shook a nation out of complacency.Beginning with The Sunday Express on August 25, 2002, Express correspondentsbegan putting humble, middle-class faces to this tale of desperation. There wasParitosh Bhattacharya, a clerk with Bihar Agro Industries, who had not been paidhis Rs 6,000 salary for 10 years and whose son set himself on fire on IndependenceDay. The Bihar government washed its hands of the ‘Bloodless Murder’, claiming,‘‘Paritosh Bhattacharya’s salary is not the responsibility of the state government’’because Bihar Agro was under liquidation.RAPE OF THE ROCKAlong the Manali-Rohtang Pass, Express reporter Jatin Gandhi spotted somethingthat hundreds of eyes had passed over without thinking. Rockfaces millions ofyears old were plastered with paint for advertisements for MNC brands and small-time entrepreneurs. In his first report on August 11, Gandhi quoted outragedgeology experts, who confirmed that the rocks were part of an ancient ecosystem,which was threatened the moment the chemicals were slapped on. Even as Pepsiand Coke head offices passed the buck to their local franchisees, the MBD Booksgeneral manager claimed there was no pollution caused at all.THE GREAT INDIAN BANK ROBBERYIn December 2002, Samar Halarnkar, Ritu Sarin, George Mathew and SuchetaDalal contributed to a series that shook the Indian economic establishment.Through painstaking, old-fashioned newsgathering, they compiled a list of IndiaInc defaulters who pleaded penury when it came to returning loans to banks andfinancial institutions, but led caviar lifestyles away from the media glare. TheBabasabpatilfreepptmba.com 22
  23. 23. Comparative analysis of The New Indian Express, Times of IndiaMardias, Mafatlals, Lloyds Group, Modern Group, Parasrampuria Group andsundry other captains of industry together owed Rs 110,000 crore, a humungousfigure that would inevitably affect the man on the street’s home loan and savings.‘‘This is loot, not debt,’’ said then Finance Minister Jaswant Singh.THE BIHAR FLOOD SCAMIn April, Verghese K George, Express’ Patna correspondent, sniffed out possiblythe biggest scam of 2005. Money and flood-relief material worth nearly Rs 13crore had disappeared down a black hole. Sustained investigation indicated thecomplicity of then Patna District Magistrate Gautam Goswami and some localpoliticians. Over 10 days, reports revealed how funds went to a firm with a similaracronym as the official relief supplier, how a small-time politician amassed a fleetof cars and how the relief material found its way into a local politician’s block,which wasn’t even flood-hit. how a small-time politician amassed a fleet of carsand how the relief material found its way into a local politician’s block, whichwasn’t even flood-hit.THE RESCUE OF A CITYOnce the country’s biggest global brand, Bangalore’s downslide caught up swiftlywith its strides. Bangalore Crumbling was a five-part series beginning December 5,2004. Samar Halarnkar went deep into the city’s underbelly, digging out the factsbehind the fall. And there were many. The Bangalore International Airport, despitegetting a clearance, was grounded. The roads were in a shambles and PWDminister H D Revanna (Deve Gowda’s son) deflected the blame by strangelyaccusing the IT industry of not fixing them. Worse, the state government routinelyignored the Bangalore Agenda Task Force, the city’s unique urban task force,headed by Infosys CEO Nandan Nilekani.The Express, as it is popularly labeled, has always exposed while others covered.Its legendary founder, Ram Nath Goenka, used it as a weapon to bring truth tolight. For millions of readers in India, the name “Indian Express” evokes a feelingof trust. Published from 21 centers across the country the newspaper has beenBabasabpatilfreepptmba.com 23
  24. 24. Comparative analysis of The New Indian Express, Times of Indiaidentified with credible and fiercely independent journalism in India for over half-a-century. One of the most influential newspapers of the Indian subcontinent, TheIndian Express has been the watchdog for the Indian people, treading the terrainsof investigative and pro-active journalism.Some of the most shocking stories in the history of Indian journalism are creditedto this newspaper. For instance, it showed how slavery existed in 20thcenturyIndia when a reporter bought a woman from the market and wrote the famous storyof Kamala. When the press was muzzled and gagged with democracy kept inprison in 1975 during the Emergency, The Express was one of the few papers tostand up and speak out.The Indian Express’ commitment to “journalism of courage” is mirrored in the factthat it is the only newspaper in the country to have a special investigative teambased at the National Editorial Center in New Delhi. Another fact that makesnewspaper stand out amidst its contemporaries is its edition in Jammu and Kashmirand its large bureau in Srinagar.The express has the largest news network in India with around 400 correspondentsspread across the country. It has launched its News lines, city sections, whichcapture the news, people, events and the spirit of metros and other major citiesfrom where they are being published.The Indian Express Group includes the following publications Indian Express,Financial Express, Screen, Kashmir Live, Loksatta, Lokprabha, and NorthAmerican Edition.The New Indian Express Event Management• The Indian Express Group successfully organizes and managesentertainment and marketing events, which are well promoted reaching tothe buying millions through ground, print, electronic and internet activities.Babasabpatilfreepptmba.com 24
  25. 25. Comparative analysis of The New Indian Express, Times of India• Screen Cinema Awards, Kids Khazana, Gaon Carnival (promoting GaonTourism), Ganesh Utsav are few examples of our expertise in EventManagement.Vision StatementBe in touch with the Relatives of the market place The ongoing process of change.Be in touch with people their, Aspirations, their needs. Above all, Be in touch withYour own beliefsMission Statement• Uphold the highest traditions of journalism and honour the right toinformation of readers.• Crusade of issues of national importance with a commitment to quality,credibility and responsibility.• Attain a premier position in the news communication industry.Business Interests• In Print Dailies :- The Indian Express (Mumbai, Pune, Nagpur, Ahmedabad, Baroda,Chandigarh and Delhi- Loksatta (Mumbai, Pune, Nagpur and Ahmednagar)- The Financial Express (Mumbai, Delhi, Calcutta, Chennai, Chandigarh,Bangalore, Kochi)- Jansatta (Delhi, Calcutta)- Samkaleen (Mumbai) Magazines / Weekly- Lokprabha, Chatura, ScreenBabasabpatilfreepptmba.com 25
  26. 26. Comparative analysis of The New Indian Express, Times of IndiaBusiness Publication DivisionThe Indian Express Group offers a wide range of niche Business Publicationslike Express Computers, Express Parma Pulse, Express Hotelier & Caterer,Express Travel & Tourism and many more to cater to the needs of the fast growingglobal economy and booming industries.TIEOML (The Indian Express Online Media Ltd.)Express online has in a short span of time, emerged as one of India’s largestInternet company. It’s site. Expressindia.com receives over 2.5 million hits everyday.The Indian Express (North America)India’s National Daily goes to AmericaThe Indian Express Event Management• The Indian Express Group successfully organizes and managesentertainment and marketing events, which are well promoted reaching tothe buying millions through ground, print, electronic and internet activities.• Screen Cinema Awards, Kids Khazana, Gaon Carnival (promoting GaonTourism), Ganesh Utsav are few examples of our expertise in EventManagement.Some of the most shocking stories in the history of Indian journalism are creditedto this newspaper. For instance, it showed how slavery existed in 20thcenturyIndia when a reporter bought a woman from the market and wrote the famous storyof Kamla. When the press was muzzled and gagged with democracy kept in prisonin 1975 during the Emergency, The Express was one of the few papers to stand upand speak out.The Indian Express’ commitment to “journalism of courage” is mirrored in thefact that it is the only newspaper in the country to have a special investigativeteam based at the National Editorial Center in New Delhi.Babasabpatilfreepptmba.com 26
  27. 27. Comparative analysis of The New Indian Express, Times of IndiaProduct PortfolioTable: 2.1: Showing the Product PortfolioPublication Editions Language Category PeriodicityIndianExpressMumbaiPuneNagpurAhmedabadBarodaDelhiChandigarhEnglish News DailyJansatta MumbaiDelhiChandigarhCalcuttaHindi News DailyFinancialExpressMumbaiDelhiCalcuttaChennaiCoimbatoreKochiBangaloreEnglish Business DailyThe NewIndianBangaloreHubliKannada News DailyBabasabpatilfreepptmba.com 27
  28. 28. Comparative analysis of The New Indian Express, Times of IndiaExpress BelgaumGulbargaMangaloreLoksatta MumbaiPuneNagpurAhmednagarMarathi News DailyLoksatta-JansattaAhmedabadRajkotBarodaGujarathi News DailySamakaleen Mumbai Gujarathi News DailyLokprabha Mumbai Marathi Gen. Int. WeeklyScreen Mumbai English Films WeeklyThe Indian Express Group offers a wide range of niche Business Publications likeExpress Computers, Express Parma Pulse, Express Hotelier & Caterer, ExpressTravel & Tourism and many more to cater to the needs of the fast growing globaleconomy and booming industriesBabasabpatilfreepptmba.com 28
  29. 29. Comparative analysis of The New Indian Express, Times of IndiaProject Detail.Company: The New Indian ExpressSector: News Paper Industry.Project Title: A Comparative Analysis of The New Indian Express, Times ofIndia And The Hindu.Statement of the ProblemThe study covers various marketing techniques, which are adapted to attractthe customer towards Daily Newspaper. To know how the Indian Express isdifferent of Times of India and The Hindu. And delivery time, service, Quality ofnews, Quality of news paper has plays an important role in increasing the sales ofnewspaper and how they can satisfy the customer through providing better service.Distribution channel and better delivery is one of the important strategies toincreasing the sales. The present study involves “Comparative Analysis of TheNew Indian Express. Times of India and The Hindu”Objectives of the StudyThe study carried out for to know the Customer Attitude towards News Paper-A Comparative Analysis of The New Indian Express, Times of India and TheHindu• To find out the customers attitude towards about Indian Express• To find out the Comparative of Times of India and The Hindu’s Deliverysystem plays important role in increasing the sales.• To study the Customers evaluation of the service provided by thenewspaper company.• Proper understanding and analysis of the Indian ExpressBabasabpatilfreepptmba.com 29
  30. 30. Comparative analysis of The New Indian Express, Times of India• Study the overall market situation of comparative study.• To know the customer satisfaction towards the delivery system and howthey can improve.• To know the customers evaluation of different newspapers in the market.• To find out the customers expectations about the Indian Express.• To find out the customer evaluation of price of the news paper.• To find out the consumer evaluation of advertising of news paper.Scope of the studyAs a part of dynamic industry The New Indian Express group is constantlygrowing and evolving to the changing world .This study or survey is conducted todesign a better Delivery system and Distribution Channel which has been targetedto all business sectors. Once the area needing improvements are identified thenstrategies should be developed to address needed improvements.This is an era of competition in every business. Due to this reason everybusiness men are using new business strategy like pricing strategy, quality, serviceetc. And for capturing the market, product promotion, profit and better distributionchannel in the market is very important. To Customer attitude Towards NewsPaper The present study involves “To know the customer attitude towards newspaper-a comparative analysis of Indian Express, Times of India and The HinduData is collected from the readers of Indian Express, Times of India and TheHindu To fulfill the above said objectives of the study the responses were collectedfrom respondents who are the existing customers of all type of English Newspaper. The survey includes sample size of 100 and the respondent includesbusiness men, Students, Employees, Housewife’s, and Others. The responses weretaken by interviewing the respondents directly using a structured questionnaire.Methodology of the StudyData collection methoda) Primary DataBabasabpatilfreepptmba.com 30
  31. 31. Comparative analysis of The New Indian Express, Times of IndiaThe primary data is collected from the readers of business daily with thehelp of questionnaire and also interview with the bank employees, stock brokersand marketing executives.b) Secondary DataThe secondary data is collected from company publication, magazines,journals newspapers and websites.Sampling Designa) Sample sizeThe survey is conducted in Hubli city and the sample size is 100.b) Sampling methodThe selection of sample is done by random sampling technique.Limitations of the Study1. It was assumed that all response given by the respondents are true andunbiased.2. The information provided by this report can be used to draw conclusionsfor readers in Hubli city only.3. Sample size was restricted to 100 only, so large group could not be takeninto consideration.4. The study was done for short period, which might not hold true long run.5. Getting accurate responses from the respondents due to their inherentproblems is difficult.6. Getting responses from respondents was very difficult, as they were alwaysbusy.Babasabpatilfreepptmba.com 31
  32. 32. Comparative analysis of The New Indian Express, Times of IndiaData Analysis and Interpretation of Data1. Q.No.3 Gender: Male ( ) Female ( )Graph No. 1.1GenderGenderFemaleMaleFrequency806040200AnalysisBabasabpatilfreepptmba.comGender70 70.0 70.0 70.030 30.0 30.0 100.0100 100.0 100.0CategoryMaleFemaleTotalFrequency Percent Valid PercentCumulativePercent32
  33. 33. Comparative analysis of The New Indian Express, Times of IndiaThis data analysis shows the gender of different respondents. From the above chartit is analyzed that out of 100, majority of respondents belong to the 70% of maleand 30% of female.Q.No.4 Marital statusTable No. 3.2Marital Status46 46.0 46.0 46.054 54.0 54.0 100.0100 100.0 100.0MarriiedUnmarriedTotalValidFrequency Percent Valid PercentCumulativePercentGraph No. 1.2Marital StatusMarital StatusUnmarriedMarriiedFrequency6050403020100ANALYSISBabasabpatilfreepptmba.com 33
  34. 34. Comparative analysis of The New Indian Express, Times of IndiaFrom the above chart it is analyzed that out of 100 respondents 46 % of themmarried and remaining 54% are unmarried.Q.No. 5 OccupationTable No. 3.3Graph No. 1.3Babasabpatilfreepptmba.comOccupation31 31.0 31.0 31.027 27.0 27.0 58.032 32.0 32.0 90.09 9.0 9.0 99.01 1.0 1.0 100.0100 100.0 100.0cetegoryStudentBusinessmanEmployeeHouse wifeOtherTotalFrequency Percent Valid PercentCumulativePercent34
  35. 35. Comparative analysis of The New Indian Express, Times of IndiaOccupationOtherHouse w ifeEmployeeBusinessmanStudentCount403020100Analysis: The analysis shows that mentioned 31% of student, 27% ofBusinessman, 32% employee, 9% housewife and others only 1% .Q.No.7. which news paper you are subscribing?Table No. 3.4Which news paper are you subscribing?36 36.0 36.0 36.041 41.0 41.0 77.023 23.0 23.0 100.0100 100.0 100.0The New Indian ExpressTimes Of IndiaThe HinduTotalValidFrequency Percent Valid PercentCumulativePercentGraph No. 1.4Babasabpatilfreepptmba.com 35
  36. 36. Comparative analysis of The New Indian Express, Times of IndiaWhich news paper are you subscribing?Which news paper are you subscribing?The HinduTimes Of IndiaThe New Indian ExpreFrequency50403020100AnalysisFrom the above we can infer that 36% of the respondents subscribed TheNew Indian Express, and 41% Times of India, 23%The Hindu. Times Of India Hasgot the highest number of subscribers when compared to other two papers 41% outof 100 respondents. Times Of India is the leader in the market because of theinformation provided by the customer and also its distribution channel and marketcoverage is very strong.Q No.8. Since how long you are the reader of above mentioned news paper?Table No. 3.5Since how long you are a reader of above mentioned news paper?11 11.0 11.0 11.018 18.0 18.0 29.071 71.0 71.0 100.0100 100.0 100.06 Months to 1 Year1 to 2 Year2 Years & AboveTotalValidFrequency Percent Valid PercentCumulativePercentGraph No. 1.5Babasabpatilfreepptmba.com 36
  37. 37. Comparative analysis of The New Indian Express, Times of IndiaSince how long you are the reader of above mentioned news paperAnalysisThe above table reveals that 71% of the subscribers were reading the abovementioned paper for a period of 2years and above 18% for a period of 1-2 years,and 11% between 6months-1years.Q.No.9 How are you getting the newspaper?Table No. 3.6Graph No. 1.6Babasabpatilfreepptmba.com2 Years & Above1 to 2 Year6 Months to 1 YearCount80706050403020100How are you getting the newspaper?12 12.0 12.0 12.08 8.0 8.0 20.080 80.0 80.0 100.0100 100.0 100.0CategoryNews Paper AgencyNearest petty stallsNews paper boyTotalFrequency Percent Valid PercentCumulativePercent37
  38. 38. Comparative analysis of The New Indian Express, Times of IndiaHow are you getting the news paper?New s paper boyNearest petty stallsNew s Paper AgencyCount100806040200AnalysisOut of 100 respondents 80% of the respondents preferred throughNewspaper Boys, 12% of the respondent preferred through news paper agency andremaining are getting nearest petty stalls. Majority of respondents preferred Newspaper boys because Delivery time of the Indian express newspaper.Q.No.10. Usually at what time you are getting the Newspaper?Table No.3.7Graph No. 1.7Babasabpatilfreepptmba.comUsually at what time are you getting the NewsPaper?11 11.0 11.0 11.064 64.0 64.0 75.024 24.0 24.0 99.01 1.0 1.0 100.0100 100.0 100.0CategoryBefore 6 AM6-7 AM7-8 AM8 Am & laterTotalFrequency Percent Valid PercentCumulativePercent38
  39. 39. Comparative analysis of The New Indian Express, Times of IndiaUsually at what time are you getting the News Paper?8 Am & later7-8 AM6-7 AMBefore 6 AMCount706050403020100Analysis: The above table mentioned before 6am 11%, 6-7am respondents are64%, 24% of 7-8am, and remaining are 8am and later.Q.No.11Are you satisfied with the news paper delivery time?Table No. 3.8Are you satisfied with the news paper delivery time?84 84.0 84.0 84.016 16.0 16.0 100.0100 100.0 100.0YesNoTotalValidFrequency Percent Valid PercentCumulativePercentGraph No. 1.8Babasabpatilfreepptmba.com 39
  40. 40. Comparative analysis of The New Indian Express, Times of IndiaAre you satisfied with the news paper delivery time?Are you satisfied with the news paper delivery time?NoYesFrequency100806040200AnalysisThe above graph clearly indicates that 84% of subscribers were clearly saidwe are satisfied with delivery time of news paper, only 16% were clearly said No,so they are not satisfied.Q.No.12 Are you satisfied with the news paper delivery services?Table No. 3.9Babasabpatilfreepptmba.comAre you satisfied with the news paper delivery service?94 94.0 94.0 94.06 6.0 6.0 100.0100 100.0 100.0CategoryCategoryYesNoTotalFrequency Percent Valid PercentCumulativePercent40
  41. 41. Comparative analysis of The New Indian Express, Times of IndiaGraph No.1.9Are you satisfied with the news paper delivery service?NoYesCount100806040200Analysis: The above graph clearly indicates that 94% of subscribers were clearlysaid we are satisfied of the delivery service of the news paper and 6% were clearlysaid no statement of the delivery time of the newspaper.Q.No. 13 Are you satisfied with the price of the news paper?Table No.3.10Are you satisfied with the Price of the news paper?93 93.0 93.0 93.07 7.0 7.0 100.0100 100.0 100.0YesNoTotalValidFrequency Percent Valid PercentCumulativePercentGraph No. 1.10Babasabpatilfreepptmba.com 41
  42. 42. Comparative analysis of The New Indian Express, Times of IndiaAre you satisfied with the Price of the news paper?Are you satisfied with the Price of the news paper?NoYesFrequency100806040200Analysis: From the above table are shows that 93% of the customers are satisfiedand 7% of the customers are not satisfied.Q No. 14 whether all supplements (additional) are delivered to you?Table No. 3.11Whether all suppliments (additional) are deliver to you?96 96.0 96.0 96.04 4.0 4.0 100.0100 100.0 100.0YesNoTotalValidFrequency Percent Valid PercentCumulativePercentGraph No.1.11Babasabpatilfreepptmba.com 42
  43. 43. Comparative analysis of The New Indian Express, Times of IndiaWhether all suppliments (additional) are deliver to you?NoYesCount120100806040200Analysis: The above table reveals that 96% of respondents say that all thesupplements are delivered to them and the 4% are dissatisfied with the delivery ofsupplements.Q.No. 15 Are you happy with the print quality of the news paper?Table No.3.12Are you happy with the print quality of the news paper?81 81.0 81.0 81.019 19.0 19.0 100.0100 100.0 100.0YesNoTotalValidFrequency Percent Valid PercentCumulativePercentGraph No.1.12Babasabpatilfreepptmba.com 43
  44. 44. Comparative analysis of The New Indian Express, Times of IndiaAre you happy with the print quality of the news paper?Are you happy with the print quality of the news paper?NoYesFrequency100806040200Analysis: The above table reveals that 81% of respondents say that print quality ofthe news paper is good but remaining 19% of the respondent said print quality ofthe news paper they are not happy with their needs.Q.No.16: Which type of news do you prefer to read?Table No. 3.13Babasabpatilfreepptmba.comWhich type of news paper do you refer to read?(Political)40 40.0 40.0 40.043 43.0 43.0 83.017 17.0 17.0 100.0100 100.0 100.0CategoryHighly ReferredReferredSome what ReferredTotalFrequency Percent Valid PercentCumulativePercent44
  45. 45. Comparative analysis of The New Indian Express, Times of IndiaGraph No. 1.13Which type of news paper do you refer to read? (Political)Some w hat ReferredReferredHighly ReferredCount5040302010Analysis:The above table reveals that political type of news highly prefer to read40%, prefer to read 43% of the respondent, and remaining 17% some what preferto reading the political news. The highest no. of people prefers to read the politicalnews in hubli city.Q.No. 17 Do you think your news paper is satisfying your preferences?Table No. 3.14Do you think your news paper is satisfied your preferances?80 80.0 80.0 80.020 20.0 20.0 100.0100 100.0 100.0YesNoTotalValidFrequency Percent Valid PercentCumulativePercentGraph No. 1.14Babasabpatilfreepptmba.com 45
  46. 46. Comparative analysis of The New Indian Express, Times of IndiaDo you think your news paper is satisfied your preferances?NoYesCount908070605040302010Analysis:The above chart shows that 80 % of them said that their news paper has satisfyingtheir preferences. and the remaining 20% of them said their news paper it has notsatisfying their preferences of Hubli city readers of daily news paper. It can beinferred that preference has a effect on offer of newspaper in comparative analysisof Indian Express, Times of India and The Hindu.Q.No. 18 whether number of pages matters you?Table No.3.15Whether number of pages matters you?50 50.0 50.0 50.050 50.0 50.0 100.0100 100.0 100.0YesNoTotalValidFrequency Percent Valid PercentCumulativePercentGraph No. 1.15Babasabpatilfreepptmba.com 46
  47. 47. Comparative analysis of The New Indian Express, Times of IndiaWhether number of pages matters you?NoYesCount6050403020AnalysisThe above table reveals that 50% of respondents say that all thesupplements are not delivered to them and other 50% are all supplements arematters them.Q.No. 19: What is your opinion about the advertisements published in newspaper?Table No. 3.16What is your opinion about advertisment published in news paper?17 17.0 17.2 17.253 53.0 53.5 70.723 23.0 23.2 93.96 6.0 6.1 100.099 99.0 100.01 1.0100 100.0Very GoodGoodAverageBadTotalValidSystemMissingTotalFrequency Percent Valid PercentCumulativePercentBabasabpatilfreepptmba.com 47
  48. 48. Comparative analysis of The New Indian Express, Times of IndiaGraph No. 1.16What is your opinion about advertisment published in news paper?What is your opinion about advertisment published in news paper?BadAverageGoodVery GoodFrequency6050403020100Analysis: It is found that 53% of the respondents like good in news paper of theadvertisements in newspaper, 17% of the respondents are like very good, 23% ofthem said average, and 6% of them said badly about the advertisement published innews paper. And one responded not specified any thing.Q. No. 20a) Please mark your satisfaction level in relation to followingparameterPriceTNIE TOI THHighly Sissified 8 11 14Satisfied 58 48 46Neutral 24 31 23Dissatisfied 7 9 13Highly Dissatisfied 3 1 4Babasabpatilfreepptmba.com 48
  49. 49. Comparative analysis of The New Indian Express, Times of IndiaAnalysis: From the above we can infer that 58% of the respondents subscribed ofthe New Indian Express, 48% Times of India, and 46% The Hindu, The NewIndian Express has got the highest number of subscribers satisfied of the price ofthe news paper when compared to other three papers 58% out of 100 respondents.The New Indian Express is the highest of the satisfied of in the market because ofthe information provided to the customer. So here compare to The New IndianExpress news paper can be very strongly satisfied of the customers in Hubli city.Delivery TimeTNIE TOI THHighly Sissified 11 14 19Satisfied 36 48 56Neutral 37 24 13Dissatisfied 15 14 9Highly Dissatisfied 1 0 3Babasabpatilfreepptmba.com 49
  50. 50. Comparative analysis of The New Indian Express, Times of IndiaAnalysis: The above graph clearly indicates that 36% of the respondentssubscribed of the New Indian Express, 48% Times of India and 56% The Hindu.The Hindu has got the highest number of subscribers highly satisfied of thedelivery time of the news paper when compared to other two papers is only 56%out of 100 respondents.SupplementTNIE TOI THHighly Sissified 15 13 16Satisfied 52 51 44Neutral 20 19 25Dissatisfied 13 16 13Highly Dissatisfied 0 1 2Babasabpatilfreepptmba.com 50
  51. 51. Comparative analysis of The New Indian Express, Times of IndiaAnalysis: The above table is reveals that 52% of the respondents subscribed of theThe New Indian Express, 51% Times Of India and 44% The Hindu. The NewIndian Express has got the highest number of subscribers satisfied of thesupplements of the news paper when compared to other two papers are 52% out of100 respondents.Quality NewsTNIE TOI THHighly Sissified 7 18 17Satisfied 49 56 45Neutral 24 12 22Dissatisfied 17 12 13Highly Dissatisfied 3 2 3Babasabpatilfreepptmba.com 51
  52. 52. Comparative analysis of The New Indian Express, Times of IndiaAnalysis: From the above we can infer that 7% of the respondents subscribed ofthe The New Indian Express, 18% Times of India and 17% The Hindu They AreHighly Satisfied. Times of India have got the highest number of subscriberssatisfied of the quality of news of the news paper when compared to other threepapers and only 45% out of 100 respondents satisfied with The Hindu. On Theview of customer Times of India providing High Quality News.Quality NewsPaperTNIE TOI THHighly Sasfied 4 26 13Satisfied 41 42 54Neutral 29 14 15Dissatisfied 25 16 15Highly Dissatisfied 1 2 3Babasabpatilfreepptmba.com 52
  53. 53. Comparative analysis of The New Indian Express, Times of IndiaAnalysis: From the above we can infer that 26% and 42% of the responded areHighly Satisfied and satisfied respectively with Times of India quality News Paper.And 25% of responded Dissatisfied with The Ne Indian Express Quality NewsPaper also here 54% responded says that they satisfied with The Hindu QualityNews Paper.Quality PrintTNIE TOI THHighly Sasfied 1 23 13Satisfied 41 37 38Neutral 36 23 28Babasabpatilfreepptmba.com 53
  54. 54. Comparative analysis of The New Indian Express, Times of IndiaDissatisfied 19 14 18Highly Dissatisfied 3 3 3Analysis:Form the above graph we could observe that the New Indian Express respondentsare satisfaction level is more when compared to other newspapers and the highlydis-satisfied region is very low. So, by this we could conclude that with respect tothe printing quality respondents are normally satisfied.CoverageBabasabpatilfreepptmba.com 54
  55. 55. Comparative analysis of The New Indian Express, Times of IndiaTNIE TOI THHighly Sasfied 4 12 15Satisfied 42 52 31Neutral 29 16 38Dissatisfied 20 18 13Highly Dissatisfied 5 2 3Analysis:In terms of coverage of the newspaper most of the respondents are satisfied andonly few are highly dis-satisfied. Over all if we consider The Times of Indianewspaper is enjoying satisfactory zone compared to other news papers.Babasabpatilfreepptmba.com 55
  56. 56. Comparative analysis of The New Indian Express, Times of IndiaPreference to local newsTNIE TOI THHighly Sasfied 10 14 18Satisfied 56 48 51Neutral 22 22 16Dissatisfied 10 12 10Highly Dissatisfied 2 4 5Babasabpatilfreepptmba.com 56
  57. 57. Comparative analysis of The New Indian Express, Times of IndiaAnalysis:Most of the respondents are satisfied with respect to the covering up of the localnews in their newspapers. Overall the respondents are satisfied as we could seefrom the above graph where the majority of the respondents fall in the range ofneutral to highly satisfied region.Findings1. It was found that 70% of the respondents are male, and 30% respondentsare female reader of the news paper in Hubli city2. Most of the respondents news paper readers are 2 years and above3. It was noted that the usual deliver time of newspaper was between 6 AM to7AM, and 7AM to 8AM.4. 80% of the respondents are getting the news paper through news paper boy.Babasabpatilfreepptmba.com 57
  58. 58. Comparative analysis of The New Indian Express, Times of India5. The most of the respondents indicates that 94% of subscribers are fullysatisfied of the delivery service of news paper.6. The delivery of the supplements 96% of respondents said we are fullysatisfying of delivery of supplements.7. Most of the respondents are happy with the print quality of the news paper.8. 80% of the respondents are satisfying their preferences with the newspaper.9. Most of respondents are fully satisfying of the quality of the news of newspaper.10. In comparative study some means 19 percent of respondents are they arenot happy with the print quality of The New Indian Express.Suggestions1. Form better improve the quality of the news and news paper2. To maintain the good distribution channel and delivery system. So thatthere will not be any complaints from subscribers.3. As most of the readers prefer other three news papers, to attract them, acomplementary copy of The Indian express can be given for a week.Thereafter if they want they can subscribe it further.Babasabpatilfreepptmba.com 58
  59. 59. Comparative analysis of The New Indian Express, Times of India4. Since the circulation is only in major areas it can also be concentrated inmore rural areas.5. While comparing to other two news papers Times of India should better gofor to preference of local news.6. To cover the as for as possible business and education news.ConclusionIndian Express is daily English News Paper by over-riding its competitorsin all the parameters of service. As it is group of The New Indian Express it has itsown name and fame in the market. It provides good information about the financialmatters happening through out the world and gives high satisfaction to its readerswith the knowledge. The paper is also providing good information related to oldhistory matters. It has been trying to retain the customers for a longer period.Babasabpatilfreepptmba.com 59
  60. 60. Comparative analysis of The New Indian Express, Times of IndiaFrom the study it is observed that employees, and business persons targetsbusiness professionals. Most of the readers are preferring newspapers because ofits content and prices. But important thing is that the company could go for betterquality of news, and quality of news paper, preference to local news, delivery is animportant factor for customer satisfaction.On the whole, study concluded that Indian Express requires much moreeffective good supplements delivery important towards customer complaints. Andto survive in the market the company has to continue with the improved style ofpresentation of articles and marketing strategies.Finally, the company has to emphasize greatly on quality and friendlystaff. As these are the basic requirements which have to be fulfilled to retain thecustomers.Bibliography• www.indiadexpress.com• www.timesofindia.com• www.thehindu.com• www.pti.com• Magazines• Marketing Text Book (Kilter & Keller)Babasabpatilfreepptmba.com 60
  61. 61. Comparative analysis of The New Indian Express, Times of IndiaAnnexureQUESTIONNAIREDear sir/ Madam,2. Name: _________________3. Age : _________________Babasabpatilfreepptmba.com 61
  62. 62. Comparative analysis of The New Indian Express, Times of India4. Gender: Male ( ) Female ( )5. Marital status Married ( ) Unmarried ( )6. Occupation 1. Student ( ) 2. Businessman ( )3. Employee ( ) 4. House wife ( )5. Others please specify--------------------------------7. Do you think print mass media is essential to keep one self update?Yes ( ) No ( )8. Which news paper you are subscribing?a. The New Indian Express ( )b. Times of India ( )c. The Hindu ( )9. Since how long you are the reader of above mentioned news paper?a. 6 months-1year ( ) b.1year-2year ( )c. 2years & above ( )11. How are you getting the newspaper?a. News paper agency ( ) b. Nearest pity stalls ( )c. News paper boy ( )12. Usually at what time you are getting the Newspaper?a. Before 6am ( ) b.6-7am ( ) c.7-8am ( ) d.8am andabove ( )Babasabpatilfreepptmba.com 62
  63. 63. Comparative analysis of The New Indian Express, Times of India13. Are you satisfied with the news paper delivery time?Yes ( ) No ( )14. Are you satisfied with the news paper delivery services?Yes ( ) No ( )If No please give the reason------------------13. Are you satisfied with the price of the news paper?a. If satisfied give reason---------------b. If not Satisfied give reason-------------14. Whether all supplements (additional) are delivered to you?Yes ( ) No ( )15. Are you happy with the print quality of the news paper?Yes ( ) No ( )16. Which type of news do you prefer to read?I. Highly preferredII. PreferredIII. Some what preferreda. Political 1 2 3 b. Sports 1 2 3c. Education 1 2 3 d. Spiritual 1 2 3e. Achievements 1 2 3 f. Innovations 1 2 3g. Commercials 1 2 3Babasabpatilfreepptmba.com 63
  64. 64. Comparative analysis of The New Indian Express, Times of India17. Do you think your news paper is satisfying your preferences?Yes ( ) No ( )18. Whether number of pages matters you?Yes ( ) No ( )19. What is your opinion about the advertisements published in news paper?a. Very good ( ) b. Good ( )c. Average ( ) d. Bad ( ) e. Very bad ( )20. Please mark your satisfaction level in relation to following parameters:[NOTE FOR MARKING]1. Highly satisfied2. Satisfied3. Neutral4. Dissatisfied5. Highly dissatisfiedA. The New Indian Expressa. Price: 1______2______3______4______5b. Delivery time: 1______2______3______4______5c. Supplements: 1______2______3______4______5d. Quality of news: 1______2______3______4______5f. Quality of news paper: 1______2______3______4______5g. Print quality: 1______2______3______4______5h. Coverage: 1______2______3______4______5i. Preference to local news: 1______2______3______4______5B. TIMES OF INDIA:a. Price: 1______2______3______4______5Babasabpatilfreepptmba.com 64
  65. 65. Comparative analysis of The New Indian Express, Times of Indiab. Delivery time: 1______2______3______4______5c. Supplements: 1______2______3______4______5d. Quality of the language: 1______2______3______4______5e. Quality of news: 1______2______3______4______5f. Quality of news paper: 1______2______3______4______5g. Print quality: 1______2______3______4______5h. Coverage: 1______2______3______4______5i. Preference to local news: 1______2______3______4______5C. THE HINDU:a. Price: 1______2______3______4______5b. Delivery time: 1______2______3______4______5c. Supplements: 1______2______3______4______5d. Quality of the language: 1______2______3______4______5e. Quality of news 1______2______3______4______5f. Quality of news paper 1______2______3______4______5g. Print quality 1______2______3______4______5h. Coverage: 1______2______3______4______5i. preference to local news 1______2______3______4______5Do you have any suggestion for improvement of news paper?Yes ( ) No ( )If yes please specify the suggestion-----------------1. ………………………………………………………2. ……………………………………………………3. ----------------------------------------------------------------Thanking you…..Babasabpatilfreepptmba.com 65
  66. 66. Comparative analysis of The New Indian Express, Times of IndiaCode SheetQ3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q121 1 2 1 3 3 3 2 2 11 2 1 1 3 3 3 2 1 11 2 1 1 3 3 2 2 1 11 1 2 1 2 3 3 3 1 11 2 3 1 1 3 3 2 1 11 1 2 1 1 3 3 3 1 11 2 1 1 1 3 3 2 1 1Babasabpatilfreepptmba.com 66
  67. 67. Comparative analysis of The New Indian Express, Times of India1 1 2 1 2 3 3 2 1 11 1 2 1 2 3 3 2 2 12 2 1 1 1 3 3 1 1 11 2 2 1 2 3 2 3 1 12 2 1 1 1 2 3 2 1 11 2 3 1 3 3 3 2 2 21 2 2 1 3 3 3 3 1 11 2 3 1 2 3 3 3 1 11 1 3 1 3 3 3 2 1 11 2 1 1 1 3 1 2 1 11 2 1 1 1 3 3 2 1 11 2 1 1 1 1 2 2 2 12 2 1 1 1 3 3 2 1 12 2 1 1 1 2 3 2 1 12 2 1 1 1 2 3 2 1 12 2 1 1 1 3 3 2 1 11 2 1 1 1 2 3 2 1 11 2 1 1 1 3 3 2 1 11 2 1 1 1 1 3 3 2 11 2 1 1 2 3 3 2 1 11 2 3 1 1 3 3 2 1 11 2 2 1 2 1 3 2 1 12 2 3 1 1 3 3 2 1 11 2 1 1 3 3 3 2 2 12 2 1 1 3 3 3 1 1 12 2 1 1 1 3 3 2 1 21 2 2 1 2 1 3 3 1 11 2 3 1 3 3 1 2 1 12 1 4 1 1 1 1 1 2 12 1 3 1 2 3 1 2 1 12 1 3 1 1 1 3 3 1 11 1 2 1 2 3 3 4 2 21 2 3 1 3 3 3 2 2 11 2 2 1 2 3 3 3 2 11 2 2 1 1 2 3 3 2 11 2 3 1 1 3 3 2 1 1Babasabpatilfreepptmba.com 67
  68. 68. Comparative analysis of The New Indian Express, Times of India1 1 3 1 1 2 2 3 1 11 1 3 1 1 3 2 3 1 11 1 2 1 2 3 3 2 1 11 1 2 1 1 3 1 2 1 12 2 1 1 2 2 3 3 1 11 2 1 1 2 2 3 2 1 11 1 3 1 1 3 3 2 1 11 1 3 1 2 3 3 2 1 11 1 1 1 1 1 3 2 1 11 2 3 1 3 3 3 2 1 12 2 1 1 1 3 3 3 1 12 2 3 1 2 3 3 3 2 11 2 3 1 2 3 3 2 1 12 2 3 1 2 3 3 2 1 12 1 3 1 2 3 3 3 1 11 2 1 1 2 3 3 2 1 12 1 4 1 3 2 3 2 1 21 2 3 1 2 3 3 1 1 11 1 5 1 2 2 3 1 1 11 2 3 1 1 3 3 1 1 11 1 2 1 2 3 2 3 1 11 1 3 1 2 1 3 1 1 12 1 4 1 2 3 3 2 1 11 2 1 1 2 3 3 2 1 22 1 4 1 1 2 1 2 1 11 1 2 1 3 3 3 2 1 12 2 4 1 1 3 3 2 1 12 1 4 1 3 3 3 2 1 11 1 3 1 2 3 1 2 1 11 1 2 1 2 3 3 2 1 11 1 3 1 3 2 3 2 1 11 1 2 1 3 3 1 3 1 12 2 1 1 2 1 1 3 1 12 1 4 1 2 1 1 3 2 12 1 3 1 3 2 3 3 2 12 1 4 1 2 3 3 1 1 1Babasabpatilfreepptmba.com 68
  69. 69. Comparative analysis of The New Indian Express, Times of India2 1 3 1 3 3 3 2 1 11 1 3 1 3 2 3 1 1 11 1 2 1 2 1 3 1 1 11 1 3 1 3 2 1 2 1 11 1 3 1 2 3 1 2 1 12 1 4 1 2 2 3 2 1 11 1 2 1 2 2 3 2 1 11 1 2 1 1 3 3 2 1 11 1 2 1 3 3 3 2 2 11 2 1 1 3 3 3 2 1 11 2 1 1 3 3 2 2 1 11 1 2 1 2 3 3 3 1 11 2 3 1 1 3 3 2 1 11 1 2 1 2 3 3 3 1 11 2 1 1 1 3 3 2 1 11 1 2 1 2 3 3 2 1 11 1 2 1 2 3 3 2 1 12 2 1 1 1 3 3 1 1 11 2 2 1 2 3 2 3 1 12 2 1 1 1 2 3 2 1 11 2 3 1 2 3 3 2 2 2Q13 Q14 Q15 Q16A Q16B Q16C Q16D Q16E Q16F2 1 1 3 2 2 3 2 11 1 1 2 2 3 1 3 21 1 1 3 3 2 1 2 11 1 2 2 1 1 3 2 21 1 1 1 2 1 1 1 31 1 1 1 3 2 2 2 11 1 1 2 2 1 3 2 21 1 1 2 2 1 2 2 11 1 1 2 2 3 2 1 11 2 2 2 1 1 2 1 21 1 1 2 2 3 2 3 2Babasabpatilfreepptmba.com 69
  70. 70. Comparative analysis of The New Indian Express, Times of India1 1 1 1 2 1 2 3 31 1 1 2 1 2 1 2 11 1 1 3 2 1 2 1 11 1 1 3 3 3 3 3 31 1 1 2 3 3 2 3 21 1 1 2 2 1 2 1 31 1 1 2 2 1 1 2 31 1 1 3 1 1 2 2 11 1 1 2 2 2 2 2 21 1 1 2 2 1 3 2 21 1 1 3 2 1 1 1 11 1 1 3 3 1 2 2 11 1 1 3 2 2 3 2 21 1 1 1 2 2 3 3 21 1 1 1 1 2 3 1 21 1 1 1 1 1 3 1 11 1 1 2 1 1 2 2 11 1 1 2 2 3 3 3 31 1 1 1 1 1 1 1 21 1 2 2 2 3 2 3 31 1 1 2 2 1 1 2 11 1 1 2 2 3 3 2 31 1 1 2 1 1 2 2 11 1 2 2 2 2 3 2 21 1 1 2 1 2 2 3 11 1 1 2 2 1 2 2 31 1 1 2 1 2 2 1 11 1 1 2 1 2 2 2 11 1 2 1 1 3 1 1 31 1 1 1 2 2 2 1 11 2 1 1 1 3 2 3 21 1 1 1 1 3 2 2 11 1 1 2 1 1 3 2 31 1 1 1 1 1 3 2 31 1 1 1 2 2 1 2 21 1 1 1 1 1 2 1 31 1 1 3 1 1 1 1 2Babasabpatilfreepptmba.com 70
  71. 71. Comparative analysis of The New Indian Express, Times of India1 1 1 1 2 1 1 1 21 1 1 2 3 1 3 1 11 1 1 1 1 1 1 1 11 1 1 1 3 1 2 1 11 1 2 1 1 2 1 2 32 1 1 1 1 1 2 1 21 1 1 1 2 2 3 1 11 1 2 1 3 1 3 2 31 1 2 1 2 2 2 2 31 1 2 2 2 1 2 1 11 1 2 3 3 1 3 1 11 1 2 2 2 2 1 2 31 1 2 1 2 1 1 2 21 1 1 1 3 2 1 3 32 1 2 3 2 1 1 3 31 2 1 2 2 2 1 3 12 1 2 3 3 2 1 1 21 1 2 3 2 1 1 2 11 1 2 3 3 1 2 1 12 1 2 3 3 2 1 1 31 1 1 1 3 2 2 1 22 1 1 2 2 2 2 1 11 1 1 2 2 2 1 3 31 1 1 1 2 1 1 1 21 1 1 1 1 3 3 2 21 1 1 1 1 3 3 3 11 1 1 1 1 2 3 2 11 1 1 1 1 1 1 2 31 1 1 1 1 2 2 2 11 1 1 1 1 1 1 2 31 1 1 2 2 2 3 1 21 1 1 2 3 2 1 3 21 1 1 2 3 2 2 3 31 1 1 1 2 2 3 2 31 1 1 1 2 1 1 3 11 1 1 1 2 2 2 3 21 1 1 1 1 1 2 2 3Babasabpatilfreepptmba.com 71
  72. 72. Comparative analysis of The New Indian Express, Times of India1 1 1 1 1 2 2 1 21 1 1 2 2 3 2 3 22 1 1 3 2 2 3 2 11 1 1 2 2 3 1 3 21 1 1 3 3 2 1 2 11 1 2 2 1 1 3 2 21 1 1 1 2 1 1 1 31 1 1 1 3 2 2 2 11 1 1 2 2 1 3 2 21 1 1 2 2 1 2 2 11 1 1 2 2 3 2 1 11 2 2 2 1 1 2 1 21 1 1 2 2 3 2 3 21 1 1 1 2 1 2 3 31 1 1 2 1 2 1 2 1Q16G Q17 Q18 Q19 Q20A1 Q20B2 Q20A3 Q20B4 Q20A5 Q20B61 1 1 2 2 2 3 4 4 32 1 2 3 2 2 3 4 2 41 1 2 2 2 2 2 2 2 22 1 1 2 3 2 4 3 3 21 1 2 2 2 3 3 3 3 31 1 1 4 2 2 3 4 4 32 2 2 2 2 2 3 3 3 33 1 1 2 3 2 2 2 2 32 1 2 3 2 2 4 2 3 22 2 2 2 4 3 3 4 4 22 2 2 3 4 3 2 2 4 32 1 2 2 5 4 4 5 3 32 1 2 3 3 4 3 3 2 32 1 2 2 2 3 4 3 2 43 1 1 1 3 2 3 3 3 43 1 1 2 1 2 2 2 2 22 2 2 3 2 3 3 2 2 4Babasabpatilfreepptmba.com 72
  73. 73. Comparative analysis of The New Indian Express, Times of India1 1 1 2 3 2 3 1 3 41 1 2 1 3 3 3 3 3 42 1 2 1 2 1 2 2 2 23 1 1 2 2 2 2 2 2 22 2 2 1 2 4 3 2 3 22 2 2 2 2 4 2 4 2 23 1 1 2 2 2 2 2 2 22 1 2 3 1 1 2 3 2 22 2 1 2 3 1 2 2 3 22 1 1 4 3 2 2 2 2 33 1 2 1 1 1 2 1 2 21 1 1 3 4 2 2 1 2 31 1 2 1 1 2 1 2 4 23 2 2 2 3 2 3 4 4 21 1 1 2 3 2 3 2 4 33 2 2 2 2 2 2 2 3 42 1 2 2 2 2 3 2 3 22 2 2 2 2 2 3 4 2 33 1 1 1 1 2 3 2 2 31 1 2 2 2 2 2 2 2 23 2 2 2 2 2 3 3 2 31 1 2. 5 1 3 3 3 31 2 1 3 4 3 5 5 4 42 1 2 3 2 3 2 3 4 43 2 2 3 1 1 3 3 2 32 2 1 1 2 2 2 2 2 23 1 1 3 2 2 2 2 4 43 1 1 2 2 2 2 2 2 23 1 1 2 1 1 1 1 1 23 1 1 2 3 2 4 2 2 33 1 1 1 4 4 4 4 4 43 1 1 3 2 1 3 2 1 22 1 1 2 2 2 3 3 3 32 1 1 3 2 3 4 2 2 23 1 1 2 2 2 2 3 2 21 1 2 2 3 3 2 2 2 41 1 2 4 2 2 2 2 2 2Babasabpatilfreepptmba.com 73
  74. 74. Comparative analysis of The New Indian Express, Times of India2 1 1 2 2 2 3 4 2 41 1 2 2 2 3 2 2 2 21 1 2 2 2 3 2 3 3 21 2 2 2 2 4 4 2 3 22 2 2 3 3 3 1 2 2 41 1 1 3 2 4 2 4 2 51 1 2 3 3 4 1 2 4 32 1 1 1 2 4 4 2 2 11 1 1 4 2 1 3 2 1 32 1 2 2 2 4 3 2 5 33 1 1 4 3 2 4 3 4 31 1 2 1 2 1 4 2 4 21 1 1 2 3 2 3 2 3 53 1 2 2 2 4 2 1 3 22 1 1 2 2 2 2 3 2 22 1 1 2 2 3 3 2 4 21 1 2 2 3 2 2 3 4 22 1 1 2 2 1 2 4 4 52 1 1 2 3 2 4 3 4 43 1 1 3 2 1 2 1 2 22 1 1 2 2 2 1 2 3 33 2 1 1 2 1 1 2 3 31 1 1 2 2 2 1 2 1 22 1 1 1 3 2 3 2 2 21 1 2 1 3 3 2 2 2 23 1 1 2 1 2 1 1 3 31 1 2 3 2 2 2 4 3 21 1 1 2 2 1 3 4 4 32 1 1 1 2 2 1 2 3 33 1 1 1 2 3 1 2 3 42 1 1 3 2 3 2 3 4 31 1 1 1 2 1 1 2 4 42 1 2 2 3 2 3 2 2 41 1 1 2 2 2 3 4 4 32 1 2 3 2 2 3 4 2 41 1 2 2 2 2 2 2 2 22 1 1 2 3 2 4 3 3 2Babasabpatilfreepptmba.com 74
  75. 75. Comparative analysis of The New Indian Express, Times of India1 1 2 2 2 3 3 3 3 31 1 1 4 2 2 3 4 4 32 2 2 2 2 2 3 3 3 33 1 1 2 3 2 2 2 2 32 1 2 3 2 2 4 2 3 22 2 2 2 4 3 3 4 4 22 2 2 3 4 3 2 2 4 32 1 2 2 5 4 4 5 3 32 1 2 3 3 4 3 3 2 3Q20A7 Q20B8 Q20B1 Q20B2 Q20B3 Q20B4 Q20B5 Q20B6 Q20B7 Q20B82 2 2 2 3 2 2 1 2 23 3 2 3 2 3 2 2 3 22 1 2 4 4 4 3 4 4 32 3 3 2 2 2 3 2 2 23 3 2 2 3 2 2 2 3 23 2 2 2 3 2 2 1 1 14 4 2 3 2 3 2 3 2 32 2 3 2 2 2 2 3 2 32 3 2 2 3 2 2 2 2 22 2 2 2 1 1 1 1 2 13 2 3 3 3 2 3 2 3 24 4 3 4 3 4 5 4 4 34 2 3 2 3 2 2 3 2 44 3 2 3 2 2 2 4 2 35 5 3 4 4 5 4 5 4 52 2 3 3 3 4 4 5 4 34 3 3 2 2 3 4 3 2 33 2 3 2 1 2 2 3 2 23 3 3 3 3 3 4 3 3 32 3 2 2 2 2 1 2 2 22 3 2 2 2 2 2 2 2 24 2 2 2 2 1 1 2 4 24 2 3 2 2 3 4 3 2 2Babasabpatilfreepptmba.com 75
  76. 76. Comparative analysis of The New Indian Express, Times of India2 2 2 2 2 2 2 2 2 23 2 4 2 3 2 2 3 4 32 2 3 4 2 2 2 2 3 43 2 3 2 2 2 2 3 3 23 1 3 2 2 2 2 3 3 22 3 3 2 2 2 2 3 2 24 3 3 4 4 2 3 2 4 24 3 4 4 4 3 2 3 2 34 2 2 2 4 3 2 3 2 34 2 3 2 2 2 1 2 3 25 1 3 4 2 5 1 5 1 13 2 4 2 2 4 1 2 3 24 2 3 2 3 3 2 4 4 32 2 3 3 3 2 3 3 2 33 1 3 2 2 2 2 2 4 33 2 2 3 2 2 3 2 4 23 2 2 2 2 2 3 4 1 13 3 2 3 2 1 1 2 2 23 3 3 2 2 2 3 3 2 32 2 2 4 3 2 1 2 3 24 3 2 4 4. 4 4 4 42 2 4 4 4 4 4 4 4 42 2 1 1 1 2 1 2 1 12 2 2 3 2 2 2 4 3 24 4 4 4 4 4 4 4 4 42 2 2 2 2 2 3 3 2 33 3 4 4 4 4 4 4 4 42 3 4 4 4 4 4 4 4 42 3 2 2 2 3 2 2 2 22 2 2 3 2 2 2 2 2 22 2 2 2 2 2 3 3 2 12 2 1 2 2 2 1 1 1 21 2 2 3 2 3 2 2 2 21 1 2 1 2 1 1 2 1 22 2 2 2 3 4 2 1 2 22 4 3 2 4 2 4 2 2 4Babasabpatilfreepptmba.com 76
  77. 77. Comparative analysis of The New Indian Express, Times of India1 4 2 5 2 4 1 4 5 53 4 3 1 4 2 4 2 2 41 2 3 2 1 2 4 1 2 32 2 2 4 3 1 2 3 4 22 4 4 3 2 2 1 3 5 55 2 4 2 3 2 4 2 3 35 2 5 3 2 2 4 2 2 43 5 2 3 2 2 2 3 3 54 1 3 1 4 2 3 1 2 42 2 2 2 3 2 2 1 2 23 2 2 3 2 2 2 2 2 22 2 1 2 2 1 1 1 2 25 2 1 1 1 2 1 2 2 23 2 2 1 2 2 1 1 1 23 2 2 1 1 1 1 1 1 22 1 1 2 1 1 1 1 2 24 2 1 1 1 1 1 1 2 22 2 1 2 1 1 1 1 2 13 2 2 2 1 1 1 1 2 12 1 2 2 1 1 1 2 1 12 2 2 1 2 2 2 2 2 22 2 1 2 2 1 2 2 1 12 1 2 1 1 2 1 1 2 13 2 2 1 2 1 2 1 2 13 2 1 2 2 1 1 1 1 22 2 1 1 2 1 2 1 2 24 4 1 1 1 1 1 1 2 23 2 2 2 2 2 4 2 2 22 2 2 2 3 2 2 1 2 23 3 2 3 2 3 2 2 3 22 1 2 4 4 4 3 4 4 32 3 3 2 2 2 3 2 2 23 3 2 2 3 2 2 2 3 23 2 2 2 3 2 2 1 1 14 4 2 3 2 3 2 3 2 32 2 3 2 2 2 2 3 2 3Babasabpatilfreepptmba.com 77
  78. 78. Comparative analysis of The New Indian Express, Times of India2 3 2 2 3 2 2 2 2 22 2 2 2 1 1 1 1 2 13 2 3 3 3 2 3 2 3 24 4 3 4 3 4 5 4 4 34 2 3 2 3 2 2 3 2 4Q20C1 Q20C2 Q20C3 Q20C4 Q20C5 Q20C6 Q20C7 Q20C84 2 2 2 2 2 2 22 2 3 3 2 3 2 23 1 1 1 1 1 1 13 2 2 3 4 2 2 22 2 4 4 4 2 3 22 2 2 2 2 2 4 22 3 3 2 2 3 4 22 2 2 2 2 3 2 23 1 2 3 3 3 3 22 2 3 3 2 2 2 33 2 3 2 2 1 3 43 2 3 4 2 4 3 32 2 3 3 4 4 3 23 2 3 2 2 4 3 35 5 5 5 5 4 5 52 2 2 3 3 3 3 33 2 2 3 3 3 3 42 2 2 3 3 3 3 22 2 3 2 4 4 2 12 2 2 1 2 2 2 22 2 2 2 2 3 3 33 2 2 2 3 2 2 22 2 3 2 2 3 2 22 2 2 2 2 3 2 21 2 3 2 2 2 3 23 4 4 2 2 2 3 23 3 3 2 2 3 3 21 1 1 1 1 1 1 1Babasabpatilfreepptmba.com 78
  79. 79. Comparative analysis of The New Indian Express, Times of India2 2 2 2 1 1 1 14 1 1 2 1 2 1 15 2 3 3 2 3 4 52 1 2 1 1 1 2 23 2 2 2 2 3 3 11 2 3 4 5 5 5 23 2 2 2 2 2 3 24 4 4 2 2 3 3 22 2 2 2 3 2 3 23 3 2 2 2 3 3 12 1 1 1 3 4 3 31 1 2 1 1 2 1 12 1 1 1 1 1 1 13 3 3 2 2 2 3 25 5 5 5 5 5 5 54 4 4 4 4 4 4 44 4 4 4 4 4 4 42 2 1 2 3 3 3 32 3 2 3 2 3 3 34 4 4 4 4 4 4 43 3 4 2 3 2 2 24 4 4 4 4 4 4 44 4 4 4 4 4 4 42 2 2 2 2 2 3 32 1 2 2 2 3 2 22 2 2 2 2 2 2 22 3 2 3 4 3 3 32 3 2 2 2 2 3 32 3 2 3 2 3 2 21 1 3 4 3 1 3 24 2 4 2 4 3 2 54 3 2 3 3 3 4 12 4 2 4 2 5 4 12 4 3 2 2 3 2 42 2 3 2 2 2 3 15 5 4 5 3 4 3 44 3 2 2 4 2 1 23 1 1 2 2 2 1 2Babasabpatilfreepptmba.com 79
  80. 80. Comparative analysis of The New Indian Express, Times of India3 3 2 3 2 2 2 54 2 2 1 2 1 4 12 2 2 3 3 3 2 22 2 4 2 2 4 3 21 2 1 2 2 2 1 12 2 3 2 2 2 3 21 1 2 1 2 2 1 22 2 1 2 2 2 2 32 2 2 1 2 2 2 22 2 3 3 2 4 2 31 2 1 2 1 1 1 22 1 2 2 1 2 1 12 1 2 1 1 1 2 11 1 1 1 2 2 1 11 1 1 1 1 1 2 21 2 1 1 1 2 2 21 2 2 2 2 2 3 21 2 1 1 2 2 1 21 2 1 3 2 2 2 22 1 2 1 3 4 3 23 2 2 4 2 4 3 34 2 2 2 2 2 2 22 2 3 3 2 3 2 23 1 1 1 1 1 1 13 2 2 3 4 2 2 22 2 4 4 4 2 3 22 2 2 2 2 2 4 22 3 3 2 2 3 4 22 2 2 2 2 3 2 23 1 2 3 3 3 3 22 2 3 3 2 2 2 33 2 3 2 2 1 3 43 2 3 4 2 4 3 32 2 3 3 4 4 3 2Babasabpatilfreepptmba.com 80

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