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Gestalt theory

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Gestalt is the German word for “form, shape, pattern, or configuration. …

Gestalt is the German word for “form, shape, pattern, or configuration.

Understanding how the eye and mind work together to perceive and organize visuals is important for any designer.

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  • 1. GESTALTVISUAL PERCEPTION =Mind + EyeSaad Aqeel Alzarooni2012 © SaadAqeelZ.2012 1
  • 2. G E S TA LTA THEORY OF PERCEPTIONIt centers around the recognition that the whole is morethan the sum of its parts. © SaadAqeelZ.2012 © SaadAqeelZ.2012 2
  • 3. Gestalt theory is widely acceptedpsychological study on the subject ofhuman perception of visual elements.Basically, the theory states that humannaturally look for order or a relationshipbetween various elements. Theyobserve and analyze individual parts ofan image as separate components andhave the tendency to group these partsinto a larger image that may be verydifferent from the components.Hashimoto and Clayton (2009): Visual Design Fundamentals. © SaadAqeelZ.2012 3
  • 4. Different parts© SaadAqeelZ.2012 4
  • 5. The unified whole is different from the sum of the parts © SaadAqeelZ.2012 5
  • 6. G E S TA LTSIX PRINCIPALS1. Closure2. Proximity3. Continuity4. Similarity5. Figure and ground6. Symmetry © SaadAqeelZ.2012 © SaadAqeelZ.2012 6
  • 7. 4 similarity 1 2 3 5closure proximity continuation figure and ground (tree within the letter A) symmetry 6 Gestalt’s Principles of Visual Perception © SaadAqeelZ.2012 7
  • 8. 1. CLOSUREIt occurs when gaps appear between shapes, people tend to mentallyclose those gaps and form a perception of a whole object. SAAD © SaadAqeelZ.2012 8
  • 9. 2. PROXIMITYObjects placed close together are often perceived as a group. © SaadAqeelZ.2012 9
  • 10. 3. CONTINUATIONIt occurs when the human eyes follow the direction from one object toanother, perceiving separate objects as one. SAAD © SaadAqeelZ.2012 10
  • 11. 4. SIMILARITYSimilar objects are often perceived as a group.SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAADSAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAADSAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAADSAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAADSAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAADSAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAADSAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAADSAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAADSAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAADSAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAADSAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAADSAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD SAAD © SaadAqeelZ.2012 11
  • 12. 5. FIGURE/GROUNDDifferent shapes that are formed by the figure and background. © SaadAqeelZ.2012 © SaadAqeelZ.2012 12
  • 13. 6. SYMMETRYSymmetry is defined as the exact reflection of form on opposite sides of adividing line or plane. SAAD S D AA © SaadAqeelZ.2012 13
  • 14. E ND funwithpuzzles.com© SaadAqeelZ.2012 14

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