Reaching Teens Through Branch Partnering
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Reaching Teens Through Branch Partnering



This presentation details the Gallatin Pike Corridor Memorial Foundation Grant to three Nashville Public Library banches. ...

This presentation details the Gallatin Pike Corridor Memorial Foundation Grant to three Nashville Public Library banches.

Presented at the Tennessee Library Association Annual Conference on March 25, 2011



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    Reaching Teens Through Branch Partnering Reaching Teens Through Branch Partnering Presentation Transcript

    • Reaching Teens Through Branch Partnering
      Teaming Up To Attract Local Teens
      Sara Morse
      Suzanne Robinson
      DeAnza Williams
    • History of the Memorial Foundation Grant to NPL
      In 2007, one of the library’s community partners had a conversation with NPL’s Library Director and Foundation Executive Director. They expressed a wish to do something for the Madison area libraries and requested a proposal.
      After assessing NPL’s needs, current trends & the community partner’s focus areas, a proposal was crafted. This proposal was enthusiastically received by the Memorial Foundation, and the Gallatin Road Corridor Afterschool Initiative was born.
      From June 2005-June 2007, the three Gallatin Pike Branches saw:
      a 52% increase in teen circulation,
      a 47% increase in YA materials checked out from these locations by all age groups
    • Purpose of Grant
      The Gallatin Pike Memorial Foundation Grant was designed to give area teens the opportunity to engage in constructive afterschool activities that enhance academic and social skills at the East, Inglewood, and Madison Branches.
    • East
      One of the two remaining Carnegie Libraries in Nashville, East opened in May 1919.
      Across the street from East Literature Magnet School, which serves grades 5-12, East sees a lot of teens afterschool. It is located in a gentrifying neighborhood, serving populations of senior citizens, twenty- and thirty-somethings, and stay-at-home moms.
    • Inglewood
      Inglewood Branch Library was built in the early 1970s as a result of a community petition.
      While the sole school in walking distance from the branch is currently under renovation and the branch sees little teen traffic, Inglewood continues to serve a thriving homeschool population of 3-12 year olds.
    • Madison
      The original Madison Library was built in 1977 and served the community for more than 20 years. A new building opened in August of 2000.
      Madison serves a very diverse population and we are one of the few library branches that has a dedicated teen room.
    • Grant Components
      The two year grant included funds for:
      Teen room Renovation at Madison
    • How we approached the grant
      Organized a team with the branches involved
      Team includes:
      4 Branch Managers (2 are Area Managers)
      1 Young Adult Librarian
      Held regular meetings to discuss collections or programming or both as needed
      Area Managers were tasked with facilitating either the Programming or the Collections
    • Collections
      We ordered:
      Two rounds of test prep books
      Professional development materials
      Several small orders of fiction and nonfiction
      Large manga, comic, and graphic novel order
      Movies and music
      Videogame pilot project
      Xbox 360
    • Videogame Survey – Gaming Platforms
    • Videogame Survey – Preferred Genres
    • Videogame Order
      Madison had 75 games on the final order list, 25 in each format
      Inglewood and East ordered a combined 81 titles
    • Programming
      All locations combined, we offered more than 320 programs over the life of the grant with over 2,409 teens in attendance
      Diverse program offerings included educational, gaming, technology, music, craft and college prep programs
      Branches chose to use the programming funds in different ways: East had several big programs, Inglewood focused on summer reading programs, and Madison had many smaller programs. We all worked together on our major programs
    • Major Programs
      Gallacon: Animanga Festival
      Graphic Art Contest
      Art Workshop
      Cosplay Contest
      Gallacon Finale
      Author Visit with L. Divine
      Upcoming partner programs
    • Gallacon: The Animanga Festival
      Fall Break 2009 – 3 programs in one week
      Graphic Art Contest
      Art Workshop with cartoonist James Barry at East
      Cosplay Contest and Anime Trivia at Inglewood
      Gallacon Finale with Origami, Candy Sushi Making, Anime Screening, Gaming, and Graphic Art Contest Awards Ceremony at Madison
    • The Graphic Art Contest
      We accepted submissions from artists 12-18 for:
      Best Comic Book Page (a sequential story told in multiple panels)
      Best Fan Art (a copies image of a previously created character)
      Best Original Character (created by the artist – not a copy)
      Prizes were awarded in two age groups: 12 to 14 and 15 to 18
      Entries were judged on originality, creativity, and style
    • East: Art Workshop with James Barry
      James L. Barry led the workshop. He illustrated part of the Warriors manga series, and he is Nashville native who agreed to lead the workshop for a small honorarium – just enough to cover the plane ticket
      The workshop drew over 30 teens
      Door prizes were donated by Jerry’s
    • Inglewood: Cosplay Contest
      Prizes were donated by Performance Studios, a local costume shop
      Current and former staff with YA experience volunteered to judge
      Entries were judged on detail, effort, and presentation
    • Madison: Gallacon Finale
      Local origami wiz volunteered his expertise for Origami Workshop
      • Local art school students judged Graphic Art Contest
      • Library’s T.O.T.A.L. teens came to help out with registration and crowd control
    • Madison: Gallacon Finale
      Lots of Japanese snacks from a local international market
      Gaming in the teen room
      Naruto on TV Cart
      DDR on Kiosk, with pads borrowed from another branch
    • Madison: Gallacon Finale
      Candy sushi making in the story room
      Anime Screening from Operation Anime– Tsubasa: Reservoir Chronicle Rated TV PG
      Door prizes
      donated by
    • Author Visit with L. Divine
      April 2010 at East
      Teens at East had previously used an L. Divine book for a page to the stage program
      Librarian at Pearl-Cohn High School wanted her teens to participate, but transportation was an issue
      Main Library’s technology specialists helped us Skype Ms. Divine’s presentation to Hadley Park, another branch library within walking distance of Pearl-Cohn
      30 teens at East, 22 at Hadley Park
    • Upcoming Programs for 2011
      Teen Iron Chef at Inglewood
      Poetry Slam at East
      Fun Fair at Madison
      Expansion of videogame pilot project
      Creating your own cell phone ring tone with Zig Wajler
    • Programming at East
      Spoken Word: A Tribute to Black History
      Conducted by the local chapter of Youth Speaks
      Beyond the Truth
      Conducted by the local chapter of Youth Speaks
      Page to the Stage – a joint effort with a local theater company
      Teens took a section from Drama High by L. Divine and performed it on stage
    • Programming at Inglewood
      Purchased a one year movie license for ongoing movie programs
      Connecting Literacy Music and Technology program with Zig Wajler
      Ongoing programming featuring T.O.T.A.L.
    • Programming at Madison
      • Mondays – Gaming on the Kiosk
      • Tuesdays – Traditional Teen Programs
      • Wednesdays – Educational programs
      • SAT/ACT practice Tests on 1st Wednesday
      • Artist’s Space on 2nd Wednesday
      • Teen Writer’s Workshop on 3rd Wednesday
      • Anime and Manga Club on 4th Wednesday
    • Programs offered and attendance by fiscal year - Madison
    • Equipment for Programs
      Special equipment purchased with grant funds include:
      A Flip video camera
      An iPod and docking station
      A Meridian kiosk for video gaming
      Spinners to house manga collection
      Electrical outlets
      Fatboy soft seating
    • Homework Tutoring
      The grant funded two part-time homework tutors for East and Madison
      Diverse group of tutors over the last three years - they have been undergraduate and graduate students and a college instructor turned master gardener
      Tutoring is offered afterschool (between 3 and 7 pm) and on weekends as needed
    • Homework Tutoring at East
    • Homework Tutoring at Madison
    • Homework Tutoring Sessions by Age Group at Madison
    • Homework Tutoring Sessions by Subject at Madison
    • Prevent Summer Brain Drain
      During the summer of 2009, the homework tutors at Madison created the Prevent Summer Brain Drain program series
      The eleven week series yielded a total of 33 educational summer programs, attended by 285 students
      Weekly themes included:
      Creative Writing
      Cultural Arts
      Creative Arts
    • Teen Room Renovation at Madison
      Planning period: November 2008 – June 2009
      Teen Focus Group: April 21st, 2009
      Renovation: August 6th through 25th, 2009
    • Madison’s Teen Room Before the Renovation
      Poor line of sight
      Always adults using the computers
    • First Renovation Proposal
    • Renovation Focus Group / Pizza Party
      We used Kimberly Bolan’s Teen Spaces: The Step-by-Step
      Library Makeover, 2nd ed.
      Teens viewed Flickr sets from benchmark library teen centers and gave feedback about what they liked and didn’t like
      We typed up the teens’ responses and sent them to the architect and interior designer
    • Proposal After Teen Input
    • The New Teen Room
    • not-so-Grand Opening
      The Teen Room opened on August 25th, 2009 with a small “not-so-Grand Opening” party.
      We had the official Grand Opening Celebration two weeks later.
    • Partnership Opportunities
      Partner within your region
      Share ideas
      Partner with other libraries
      Partner with schools
      Limitless Libraries
      Partner with community groups
      Night Out Against Crime
      Partner with your teens!
      Focus groups and program ideas
    • Partnership Basics
      Communicating– in person, by phone, by email
      Being open to everyone’s ideas
      Sharing – ideas, tools, research, materials
      Dividing the workload and volunteering for various tasks
      Give your partner(s) lots of credit!
    • Questions?
      This presentation will be available on slideshare
      Feel free to contact us with any questions you may have:
      Suzanne Robinson, Manager
      Inglewood Branch Library
      Sara Morse, YA Librarian
      Madison Area Library