Alcatel-Lucent - Community Managment: Key learning with Engage

CONTEXT OF OUR TRANSFORMATIONNEW COMMON OBJECTIVES Transparency, openness, trust and responsibility Collaboration and individual excellence Sharing and best practices vs silos and duplication Relevance and keep the goal 3 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

THE ALCATEL-LUCENT 2.0 JOURNEY Ask@Ben : Direct relation with the CEO with no filter (private) Comments and rating on Intranet (no filter, no moderation) + Sharepoint 07 External social media presence (Blog, Twitter, Youtube) * Launch Engage (Jive) Connect.Collaborate.Contribute 2008 2009 2010 Blog Forum Beta unified platform (Jive) Wiki Sharepoint Internal Youtube, Livebloging, Livechat and Cafés Wiki Benchmark and analysis internal 2.0 strategy Microbloging (Yammer) : Silos breaking, expert relevance, spontaneous support 4 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

CONNECT-COLLABORATE-CONTRIBUTEPURSUE AND NURTURE THE ADOPTION TYPE OF COMMUNITYTYPOLOGY • Cross-organization, outside portfolio, non professional oriented • Organic, Project, R&D, technology related ORGANIZATIONCOMMUNITY • Community Manager full time (2 experts – animation and tools)MANAGEMENT • Advocates (20) et Group/Community owners (> 4000) INTERACTIONSUPPORT • Support done by CM, Advocates, Group owners” and users • Expert presence, Crowdsoursing principle 8 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

INTERACTIONS BETWEEN OUR COMMUNITYINTENAL STUDY VISUALIZATIONNB: The name of the communities have been deleted for public release of this presentation 10 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

HR FRANCE COMMUNITY – JULIEN COTTEEVOLUTION IN 2010 – EXTERNAL FOCUS JANUARY 2010 | Forum@ALU France (workshops via FB) APRIL | HR Community Manager nomination MAY | Facebook and Twitter dedicated to HR France JUNE | HR COMMUNITY LAUNCH DECEMBER 2010 | College@work (workshops via FB) 12 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

HR FRANCE COMMUNITY – JULIEN COTTEYOUNG NEW HIRED EMPLOYEES – INTERNAL COMMUNITY SEP 2010 | RECRUTING (100) Community launch Seminar (strategy & key learning) Innovation Break initiative DEC 2011 | End of the Community DECEMBER 2011 | Launch of the 2012 Community 13 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

HR FRANCE COMMUNITY MANAGERBEST PRACTICES & OPPORTUNITY – JULIEN COTTE HR GOALS & PROJECT MANAGEMENT - HR Community visible and active in Social Medias - Community strategy for new and young hired - Enterprise discussion and debate facilitated - Mentorat initiative, StrongHer support initiative TOP GLOBAL HR COMMUNITY 2.0 FLOP - Lack of time to define target and objectives REX - Importance of local dedicated initiatives KEY LEARNING & OPPORTUNITY - Just do it and accept potential errors - Define a clear objective - Understand your audience and their needs - Mix between community IRL and virtual - The HR role and its role has changed after this experience 14 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

NEXT STAGESADOPTION CONFIRMATION AND “DIGITAL WORKPLACE” COMMUNICATION HELP AND SUPPORT “ENGAGE” CAMPAIGN CROWDSOURCING • Evengelization • The life of Engage • New adapted tutorial • Best practices • Clarify the ecosystem • Expert role and highlight ANALYSIS ANIMATION TOOLS & REPORTING CM ROLE AND ACTIONS • Basic metrics • “Cleaning Day” • Social Media oriented metrics • Dedicated training • Data vizualization • Serendipity and support 16 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

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Alcatel-Lucent - Community Managment: Key learning with Engage

by Jerome Colombe on Dec 14, 2011

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Alcatel-Lucent - Community Managment: Key learning with Engage — Presentation Transcript