© Pulsar MediaCOMMUNITY MANAGMENTKEY LEARNING WITHIN ALCATEL-LUCENTJerome ColombeDecember 2011                            ...
AGENDA OUR TRANSFORMATION ENGAGE COMMUNITY HR COMMUNITY                                                                   ...
CONTEXT OF OUR TRANSFORMATIONNEW COMMON OBJECTIVES Transparency, openness, trust and responsibility Collaboration and indi...
THE ALCATEL-LUCENT 2.0 JOURNEY               Ask@Ben : Direct relation with the CEO with no filter (private)              ...
OUR SOCIAL NETWORK PLATFORM (today)                                                                       60000 PROFILES  ...
ENGAGE COMMUNITYSERENDIPITY AND EXPERTS ROLE                                                                   If no solut...
ENGAGE TODAY (1 YEAR OLD BABY)USAGES & INTERACTIONS60kUSERS                   25%                                         ...
CONNECT-COLLABORATE-CONTRIBUTEPURSUE AND NURTURE THE ADOPTION             TYPE OF COMMUNITYTYPOLOGY     • Cross-organizati...
COMMUNITY EXAMPLE“GREEN” INITIATIVE & STRATEGY                                           9                  COPYRIGHT © 20...
INTERACTIONS BETWEEN OUR COMMUNITYINTENAL STUDY VISUALIZATIONNB: The name of the communities have been deleted for public ...
HR COMMUNITYSTEP BY STEP EVOLUTION                                           11                  COPYRIGHT © 2011 ALCATEL-...
HR FRANCE COMMUNITY – JULIEN COTTEEVOLUTION IN 2010 – EXTERNAL FOCUS JANUARY 2010 | Forum@ALU France (workshops via FB) AP...
HR FRANCE COMMUNITY – JULIEN COTTEYOUNG NEW HIRED EMPLOYEES – INTERNAL COMMUNITY                        SEP 2010 | RECRUTI...
HR FRANCE COMMUNITY MANAGERBEST PRACTICES & OPPORTUNITY – JULIEN COTTE               HR GOALS & PROJECT MANAGEMENT        ...
CONCLUSION: EVOLUTION PRINCIPLE DOES IT APPLY FOR COMMUNITY MANAGER !?© Honda                                           15...
NEXT STAGESADOPTION CONFIRMATION AND “DIGITAL WORKPLACE”     COMMUNICATION                                                ...
QUESTIONS ? – SOME COMMUNITY MANAGERS IN ALU      HR              EXTERNAL                                                ...
COMMUNITY MANAGER APPRECIATION DAY23rd JANUARY 2012 - #CMAD et #CMGRSource: http://en.wikipedia.org/wiki/Community_Manager...
19COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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Alcatel-Lucent - Community Managment: Key learning with Engage

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Alcatel-Lucent - Community Managment: Key learning with Engage

  1. 1. © Pulsar MediaCOMMUNITY MANAGMENTKEY LEARNING WITHIN ALCATEL-LUCENTJerome ColombeDecember 2011 1 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  2. 2. AGENDA OUR TRANSFORMATION ENGAGE COMMUNITY HR COMMUNITY © – Tom Purves 2 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  3. 3. CONTEXT OF OUR TRANSFORMATIONNEW COMMON OBJECTIVES Transparency, openness, trust and responsibility Collaboration and individual excellence Sharing and best practices vs silos and duplication Relevance and keep the goal 3 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  4. 4. THE ALCATEL-LUCENT 2.0 JOURNEY Ask@Ben : Direct relation with the CEO with no filter (private) Comments and rating on Intranet (no filter, no moderation) + Sharepoint 07 External social media presence (Blog, Twitter, Youtube) * Launch Engage (Jive) Connect.Collaborate.Contribute 2008 2009 2010 Blog Forum Beta unified platform (Jive) Wiki Sharepoint Internal Youtube, Livebloging, Livechat and Cafés Wiki Benchmark and analysis internal 2.0 strategy Microbloging (Yammer) : Silos breaking, expert relevance, spontaneous support 4 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  5. 5. OUR SOCIAL NETWORK PLATFORM (today) 60000 PROFILES 4000 GROUPS 5 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  6. 6. ENGAGE COMMUNITYSERENDIPITY AND EXPERTS ROLE If no solution is that there is no problem. 6 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  7. 7. ENGAGE TODAY (1 YEAR OLD BABY)USAGES & INTERACTIONS60kUSERS 25% 6% ACTIVE CONTRIBUTORS 4000 GROUPS/COMMUNITIES 1300 POLLS/SURVEYS 7 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  8. 8. CONNECT-COLLABORATE-CONTRIBUTEPURSUE AND NURTURE THE ADOPTION TYPE OF COMMUNITYTYPOLOGY • Cross-organization, outside portfolio, non professional oriented • Organic, Project, R&D, technology related ORGANIZATIONCOMMUNITY • Community Manager full time (2 experts – animation and tools)MANAGEMENT • Advocates (20) et Group/Community owners (> 4000) INTERACTIONSUPPORT • Support done by CM, Advocates, Group owners” and users • Expert presence, Crowdsoursing principle 8 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  9. 9. COMMUNITY EXAMPLE“GREEN” INITIATIVE & STRATEGY 9 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  10. 10. INTERACTIONS BETWEEN OUR COMMUNITYINTENAL STUDY VISUALIZATIONNB: The name of the communities have been deleted for public release of this presentation 10 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  11. 11. HR COMMUNITYSTEP BY STEP EVOLUTION 11 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  12. 12. HR FRANCE COMMUNITY – JULIEN COTTEEVOLUTION IN 2010 – EXTERNAL FOCUS JANUARY 2010 | Forum@ALU France (workshops via FB) APRIL | HR Community Manager nomination MAY | Facebook and Twitter dedicated to HR France JUNE | HR COMMUNITY LAUNCH DECEMBER 2010 | College@work (workshops via FB) 12 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  13. 13. HR FRANCE COMMUNITY – JULIEN COTTEYOUNG NEW HIRED EMPLOYEES – INTERNAL COMMUNITY SEP 2010 | RECRUTING (100) Community launch Seminar (strategy & key learning) Innovation Break initiative DEC 2011 | End of the Community DECEMBER 2011 | Launch of the 2012 Community 13 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  14. 14. HR FRANCE COMMUNITY MANAGERBEST PRACTICES & OPPORTUNITY – JULIEN COTTE HR GOALS & PROJECT MANAGEMENT - HR Community visible and active in Social Medias - Community strategy for new and young hired - Enterprise discussion and debate facilitated - Mentorat initiative, StrongHer support initiative TOP GLOBAL HR COMMUNITY 2.0 FLOP - Lack of time to define target and objectives REX - Importance of local dedicated initiatives KEY LEARNING & OPPORTUNITY - Just do it and accept potential errors - Define a clear objective - Understand your audience and their needs - Mix between community IRL and virtual - The HR role and its role has changed after this experience 14 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  15. 15. CONCLUSION: EVOLUTION PRINCIPLE DOES IT APPLY FOR COMMUNITY MANAGER !?© Honda 15 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  16. 16. NEXT STAGESADOPTION CONFIRMATION AND “DIGITAL WORKPLACE” COMMUNICATION HELP AND SUPPORT “ENGAGE” CAMPAIGN CROWDSOURCING • Evengelization • The life of Engage • New adapted tutorial • Best practices • Clarify the ecosystem • Expert role and highlight ANALYSIS ANIMATION TOOLS & REPORTING CM ROLE AND ACTIONS • Basic metrics • “Cleaning Day” • Social Media oriented metrics • Dedicated training • Data vizualization • Serendipity and support 16 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  17. 17. QUESTIONS ? – SOME COMMUNITY MANAGERS IN ALU HR EXTERNAL ENGAGE @JulienCotteALU @Lapeyrade @VSJem GREEN INTERNAL @JoelPagot @sYsIphe 17 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  18. 18. COMMUNITY MANAGER APPRECIATION DAY23rd JANUARY 2012 - #CMAD et #CMGRSource: http://en.wikipedia.org/wiki/Community_Manager_Appreciation_Day 18 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  19. 19. 19COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
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