Alcatel-Lucent - Community Managment: Key learning with Engage
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Alcatel-Lucent - Community Managment: Key learning with Engage

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Alcatel-Lucent - Community Managment: Key learning with Engage Alcatel-Lucent - Community Managment: Key learning with Engage Presentation Transcript

  • © Pulsar MediaCOMMUNITY MANAGMENTKEY LEARNING WITHIN ALCATEL-LUCENTJerome ColombeDecember 2011 1 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • AGENDA OUR TRANSFORMATION ENGAGE COMMUNITY HR COMMUNITY © – Tom Purves 2 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • CONTEXT OF OUR TRANSFORMATIONNEW COMMON OBJECTIVES Transparency, openness, trust and responsibility Collaboration and individual excellence Sharing and best practices vs silos and duplication Relevance and keep the goal 3 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • THE ALCATEL-LUCENT 2.0 JOURNEY Ask@Ben : Direct relation with the CEO with no filter (private) Comments and rating on Intranet (no filter, no moderation) + Sharepoint 07 External social media presence (Blog, Twitter, Youtube) * Launch Engage (Jive) Connect.Collaborate.Contribute 2008 2009 2010 Blog Forum Beta unified platform (Jive) Wiki Sharepoint Internal Youtube, Livebloging, Livechat and Cafés Wiki Benchmark and analysis internal 2.0 strategy Microbloging (Yammer) : Silos breaking, expert relevance, spontaneous support 4 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • OUR SOCIAL NETWORK PLATFORM (today) 60000 PROFILES 4000 GROUPS 5 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • ENGAGE COMMUNITYSERENDIPITY AND EXPERTS ROLE If no solution is that there is no problem. 6 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • ENGAGE TODAY (1 YEAR OLD BABY)USAGES & INTERACTIONS60kUSERS 25% 6% ACTIVE CONTRIBUTORS 4000 GROUPS/COMMUNITIES 1300 POLLS/SURVEYS 7 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • CONNECT-COLLABORATE-CONTRIBUTEPURSUE AND NURTURE THE ADOPTION TYPE OF COMMUNITYTYPOLOGY • Cross-organization, outside portfolio, non professional oriented • Organic, Project, R&D, technology related ORGANIZATIONCOMMUNITY • Community Manager full time (2 experts – animation and tools)MANAGEMENT • Advocates (20) et Group/Community owners (> 4000) INTERACTIONSUPPORT • Support done by CM, Advocates, Group owners” and users • Expert presence, Crowdsoursing principle 8 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • COMMUNITY EXAMPLE“GREEN” INITIATIVE & STRATEGY 9 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • INTERACTIONS BETWEEN OUR COMMUNITYINTENAL STUDY VISUALIZATIONNB: The name of the communities have been deleted for public release of this presentation 10 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • HR COMMUNITYSTEP BY STEP EVOLUTION 11 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • HR FRANCE COMMUNITY – JULIEN COTTEEVOLUTION IN 2010 – EXTERNAL FOCUS JANUARY 2010 | Forum@ALU France (workshops via FB) APRIL | HR Community Manager nomination MAY | Facebook and Twitter dedicated to HR France JUNE | HR COMMUNITY LAUNCH DECEMBER 2010 | College@work (workshops via FB) 12 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • HR FRANCE COMMUNITY – JULIEN COTTEYOUNG NEW HIRED EMPLOYEES – INTERNAL COMMUNITY SEP 2010 | RECRUTING (100) Community launch Seminar (strategy & key learning) Innovation Break initiative DEC 2011 | End of the Community DECEMBER 2011 | Launch of the 2012 Community 13 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • HR FRANCE COMMUNITY MANAGERBEST PRACTICES & OPPORTUNITY – JULIEN COTTE HR GOALS & PROJECT MANAGEMENT - HR Community visible and active in Social Medias - Community strategy for new and young hired - Enterprise discussion and debate facilitated - Mentorat initiative, StrongHer support initiative TOP GLOBAL HR COMMUNITY 2.0 FLOP - Lack of time to define target and objectives REX - Importance of local dedicated initiatives KEY LEARNING & OPPORTUNITY - Just do it and accept potential errors - Define a clear objective - Understand your audience and their needs - Mix between community IRL and virtual - The HR role and its role has changed after this experience 14 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • CONCLUSION: EVOLUTION PRINCIPLE DOES IT APPLY FOR COMMUNITY MANAGER !?© Honda 15 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • NEXT STAGESADOPTION CONFIRMATION AND “DIGITAL WORKPLACE” COMMUNICATION HELP AND SUPPORT “ENGAGE” CAMPAIGN CROWDSOURCING • Evengelization • The life of Engage • New adapted tutorial • Best practices • Clarify the ecosystem • Expert role and highlight ANALYSIS ANIMATION TOOLS & REPORTING CM ROLE AND ACTIONS • Basic metrics • “Cleaning Day” • Social Media oriented metrics • Dedicated training • Data vizualization • Serendipity and support 16 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • QUESTIONS ? – SOME COMMUNITY MANAGERS IN ALU HR EXTERNAL ENGAGE @JulienCotteALU @Lapeyrade @VSJem GREEN INTERNAL @JoelPagot @sYsIphe 17 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • COMMUNITY MANAGER APPRECIATION DAY23rd JANUARY 2012 - #CMAD et #CMGRSource: http://en.wikipedia.org/wiki/Community_Manager_Appreciation_Day 18 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 19COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.