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Alcatel-Lucent Social Intranet - Engage
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CONNECT-COLLABORATE-CONTRIBUTE: How to switch to a social Intranet

CONNECT-COLLABORATE-CONTRIBUTE: How to switch to a social Intranet

May 28, 2011 – Advanced Intranet and Portal Conference 2011 – Amsterdam (Netherlands)

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Alcatel-Lucent Social Intranet - Engage Presentation Transcript

  • 1. CONNECT-COLLABORATE-CONTRIBUTE:HOW TO SWITCH TO A SOCIAL INTRANETJerome ColombeMay 28, 2011 – Advanced Intranet and Portal Conference 2011 – Amsterdam (Netherlands)
  • 2. AGENDA THE ALU 2.0 JOURNEY RE-THINK COMMUNICATIONS CROWDSOURSING RE-INVENTED? © – Tom Purves 2 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 3. ALCATEL-LUCENTREALIZING THE POTENTIAL OF A CONNECTED WORLD “ Broadband everywhere is speeding up life and business. It takes no time to go from having a new idea, to touching people’s lives. We must “ innovate – and help our customers innovate – at the speed of ideas. ” Ben Verwaayen Chief Executive Officer • Headquarters: Paris, France • R&D Budget: €2.5 billionFAST • Annual Revenues: approx. €16 billion • Active Patents Held: 27,900FACTS • Employees: 77,000 + • Patents Awarded in 2010: 2,400 • 130 countries • Nobel Prizes Won: 7
  • 4. THE ALU 2.0 JOURNEYCOMMUNICATIONS ENABLEMENT INTRANET
  • 5. CONTEXT OF OUR TRANSFORMATIONNEW COMMON OBJECTIVES Transparency, openness, trust and responsibility Collaboration and individual excellence Sharing and best practices vs silos and duplication Relevance and keep the goal
  • 6. THE ALCATEL-LUCENT 2.0 JOURNEY Ask@Ben : Direct relation with the CEO with no filter (private) Comments and rating on Intranet (no filter, no moderation) + Sharepoint 07 External social media presence (Blog, Twitter, Youtube) * Launch Engage (Jive) Connect.Collaborate.Contribute 2008 2009 2010 Blog Forum Beta unified platform (Jive) Wiki Sharepoint Internal Youtube, Livebloging, Livechat and Cafés Wiki Benchmark and analysis internal 2.0 strategy Microbloging (Yammer) : Silos breaking, expert relevance, spontaneous support
  • 7. INTRANET ECOSYSTEMUSAGE24mVISITS 20m HOME PAGE VIEWS 144 COUNTRIES (from) 2000 VIDEOS COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 8. OUR SOCIAL NETWORK PLATFORM (today) 54000 PROFILES 3300 GROUPS
  • 9. ENGAGE TODAY (1 YEAR OLD BABY)USAGE54kUSERS 23% ACTIVE 6% CONTRIBUTORS 3300 GROUPS/COMMUNITIES
  • 10. RE-THINK COMMUNICATIONSADAPT OR DIE
  • 11. (R)EVOLUTIONS IN LESS OF 2 YEARSONTO MANAGEMENT & EMPLOYEES FROM … … TO CENTRALIZED DECENTRALIZED TOP-DOWN PARTICIPATION SIDE CONTROLS ENCOURAGEMENT MODERATION OPENING PROTECTION TRANSPARENCY
  • 12. BEST PRACTICESTHE SIDE OF LIGHT RESTRUCTURING THE INTERNAL COMMUNICATIONS - Review of the relevance of internal channels - Mainstreaming discussion and collaboration COMMITMENT IMPACTS TO CONVINCE AND HELP COLLEAGUES & - Organization of “Cafés Engage” in several countries USAGES - Birth of initiatives directly and only within “Engage” - Get help managed by advocates and users EMERGENCE OF CROWDSOURCING PRINCIPLES - Confirmation of existence and importance of experts - Use of expertise to start or amend documentation - Managers encourage to participate and get new ideas
  • 13. RISKS AND PITFALSTHE DARK SIDE COPYCAT FORMER HABITS - Temptation to recreate / clone / migrate Intranet - Return of new silos (via group vs community) - Official versus UGC for communications BYPASS ORGANISATION DECISIONS TACTIC - Challenge all decisions made before & - Need of full transparency even on “sensible” topics CHANGES - Express and questions on re-organizations QUESTIONNING IMPACTS FOR SOCIAL NETWORKING - Place of anonymous in the debate (representativeness) - Overload of information (expressing of feeling) - Outdated and unconcluded threads
  • 14. NEW OPPORTUNITIESTHE POWER OF THE CONTENT (finally!) FOR COMMUNICATIONS | Perspectives • Integrate individual communications within the global one • Re-focus the importance of tagging and opting-in for individuals • Reduce the noise and bet on serendipity to spread up information • Community manager as new communication manager ORGANIZATIONS | Initiatives • Faster consideration of reality of the field • Influence of community in decision making • Review of Marketing-Communications “deliverables” • Advocates and Experts in front to help and support INNOVATIONS | Speed of ideas • “Fly our own jet” strategy • Integrate external collaboration within internal • Immediate success stories sharing • Integrate “Engage” within Bell Labs initiatives
  • 15. CROWDSOURCING RE-INVENTED?THE EXAMPLE COMES FROM ABOVE (and below)
  • 16. CONNECT-COLLABORATE-CONTRIBUTEIT’S NOT JUST A TITLE! “Listening to the people of ALU is a good thing, acting upon it even better. So,MANAGEMENT thank you for all the reactions. I am liking Engage more and more, it is becomingSUPPORT productive.” Ben Verwaayen, CEO Alcatel-Lucent | One blog post per week
  • 17. PROGRESSIVE & PRAGMATIC USAGESSOME EXAMPLES PASSION GET HELP PHOTOGRAPHY EMPLOYEE TO EMPLOYEE UNIVERSAL TOPIC SUPPORT • Theme of the month • CM|Advocates|Users on duty • Tips & Ideas • Café Engage • Amélie Poulain @ ALU! • Guidebook • Engage: the platform life ENGAGE INSIDE SUCCESS STORIES FOOJ WITH ENGAGE PRODUCTIVITY | IDEAS DEVELOP WITH ENGAGE ENGAGEMENT • No governance • Email usage re-visited • Data visualization • Think Out Loud • Bell labs & R&D integration • Tagging and search • Unique Communications • Social Media Ninja channel (e.g. Earnings Q&A) • Sales & Marketing
  • 18. INTERNAL SURVEY AFTER 1 YEARWHAT THINK OUR COLLEAGUES?71%EASIER 55% EASIER 60% EASIER CONNECT | Easier to be more aware of other ALU areas COLLABORATE | Easier to find information and expertise CONTRIBUTE | Easier to reach, ask, share, advertise …
  • 19. What is ournext step?
  • 20. THE DIGITAL WORKPLACE STRATEGYOUR NEW INTRANET? (by Jane McConnell*)* More information: www.netjmc.com | DW Trends: www.digital-workplace-trends.com
  • 21. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 22. Connect? @sYsIpheCOPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 23. ANNEXESSCREENSHOTS (Backup) COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 24. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.