Alcatel-Lucent - Beyond Enterprise 2.0

BEYOND ENTERPRISE 2.0 WORKSHOPINCREASING COLLABORATION AND EXPERTISE SHARINGTHROUGH SOCIAL AND INNOVATIVE INITIATIVESJerome Colombe - @sYsIpheBeyond Enterprise 2.0 Conference 2012 – Amsterdam (Netherland) 1 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

ALCATEL-LUCENTREALIZING THE POTENTIAL OF A CONNECTED WORLD “ Broadband everywhere is speeding up life and business. It takes no time to go from having a new idea, to touching people’s lives. We must “ “ “ “ “ “ “ “ ” innovate – and help our customers innovate – at the speed of ideas. Ben Verwaayen Chief Executive OfficerFAST • Headquarters: Paris, France • R&D Budget: €2.5 billion • Annual Revenues: approx. €16 billion • Active Patents Held: 27,900FACTS • Employees: 77,000 + • Patents Awarded in 2010: 2,400 • 130 countries • Nobel Prizes Won: 7 5 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

CONNECT-COLLABORATE-CONTRIBUTEFROM ADOPTION TO EFFECTIVE COLLABORATION TYPE OF COMMUNITYTYPOLOGY • Cross-organization, ALU Portfolio, Non professional oriented • Organic, Project, R&D, Technology related ORGANIZATIONCOMMUNITY • Community Manager full time (2 experts – animation and tools)MANAGEMENT • Advocates (20) et Group/Community owners (> 4000) INTERACTIONSUPPORT • Support done by CM, Advocates, Group owners and users • Expert presence, Crowdsoursing principle 7 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

WORKSHOP TOPICS Examining various collaboration tools, programs and initiatives which maximize employee interaction Understanding the opportunities in collaboration through Enterprise 2.0 tools when projects exceed the typical 9-5 working hour Effectively connecting remote geographic locations and employees in different sites through online tools Driving business results and building international communities online to maximize projects and collaborative working Reducing costs and driving business value through online joint ventures and team projects 11 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

THE ALCATEL-LUCENT 2.0 JOURNEY Ask@Ben : Direct relation with the CEO with no filter (private) Comments and rating on Intranet (no filter, no moderation) + Sharepoint 07 External social media presence (Blog, Twitter, Youtube) * Launch Engage (Jive) Connect.Collaborate.Contribute 2008 2009 2010 Blog Forum Beta unified platform (Jive) Wiki Sharepoint Internal Youtube, Livebloging, Livechat and Cafés Wiki Benchmark and analysis internal 2.0 strategy Microbloging (Yammer) : Silos breaking, expert relevance, spontaneous support 19 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

CONTEXT OF OUR TRANSFORMATIONNEW COMMON OBJECTIVES Transparency, openness, trust and responsibility Collaboration and individual excellence Sharing and best practices vs silos and duplication Relevance and keep the goal 20 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

(R)EVOLUTIONS IN LESS OF 2 YEARSONTO MANAGEMENT & EMPLOYEES FROM … … TO CENTRALIZED DECENTRALIZED TOP-DOWN PARTICIPATION SIDE CONTROLS ENCOURAGEMENT MODERATION OPENING PROTECTION TRANSPARENCY 21 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

PROGRESSIVE & PRAGMATIC USAGESSOME EXAMPLES PASSION GET HELP PHOTOGRAPHY EMPLOYEE TO EMPLOYEE UNIVERSAL TOPIC SUPPORT • Theme of the month • CM|Advocates|Users on duty • Tips & Ideas • Café Engage • Amélie Poulain @ ALU! • Guidebook • Engage: the platform life ENGAGE INSIDE SUCCESS STORIES FOOJ WITH ENGAGE PRODUCTIVITY | IDEAS DEVELOP WITH ENGAGE ENGAGEMENT • No governance • Email usage re-visited • Data visualization • Think Out Loud • Bell labs & R&D integration • Tagging and search • Unique Communications • Social Media Ninja channel (e.g. Earnings Q&A) • Sales & Marketing 22 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

NEW OPPORTUNITIESTHE POWER OF THE CONTENT (finally!) FOR COMMUNICATIONS | Perspectives • Integrate individual communications within the global one • Re-focus the importance of tagging and opting-in for individuals • Reduce the noise and bet on serendipity to spread up information • Community manager as new communication manager ORGANIZATIONS | Initiatives • Faster consideration of reality of the field • Influence of community in decision making • Review of Marketing-Communications “deliverables” • Advocates and Experts in front to help and support INNOVATIONS | Speed of ideas • “Fly our own jet” strategy • Integrate external collaboration within internal • Immediate success stories sharing • Integrate “Engage” within Bell Labs initiatives 23 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

BEST PRACTICESTHE SIDE OF LIGHT RESTRUCTURING THE INTERNAL COMMUNICATIONS - Review of the relevance of internal channels - Mainstreaming discussion and collaboration COMMITMENT IMPACTS TO CONVINCE AND HELP COLLEAGUES & - Organization of “Cafés Engage” in several countries USAGES - Birth of initiatives directly and only within “Engage” - Get help managed by advocates and users EMERGENCE OF CROWDSOURCING PRINCIPLES - Confirmation of existence and importance of experts - Use of expertise to start or amend documentation - Managers encourage to participate and get new ideas 24 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

RISKS AND PITFALSTHE DARK SIDE COPYCAT FORMER HABITS - Temptation to recreate / clone / migrate Intranet - Return of new silos (via group vs community) - Official versus UGC for communications BYPASS ORGANISATION DECISIONS TACTIC - Challenge all decisions made before & - Need of full transparency even on “sensitive” topics CHANGES - Express and questions on re-organizations QUESTIONNING IMPACTS FOR SOCIAL NETWORKING - Place of anonymous in the debate (representativeness) - Overload of information (expressing of feeling) - Outdated and unconcluded threads 25 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

INTERNAL SURVEY AFTER 1 YEARWHAT THINK OUR COLLEAGUES?71%EASIER 55% EASIER 60% EASIER CONNECT | Easier to be more aware of other ALU areas COLLABORATE | Easier to find information and expertise CONTRIBUTE | Easier to reach, ask, share, advertise … 27 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

NEXT STAGESADOPTION CONFIRMATION AND “DIGITAL WORKPLACE” COMMUNICATION HELP AND SUPPORT “ENGAGE” CAMPAIGN CROWDSOURCING • Evengelization • The life of Engage • New adapted tutorial • Best practices • Clarify the ecosystem • Expert role and highlight ANALYSIS ANIMATION TOOLS & REPORTING CM ROLE AND ACTIONS • Basic metrics • “Cleaning Day” • Social Media oriented metrics • Dedicated training • Data vizualization • Serendipity and support 28 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

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Alcatel-Lucent - Beyond Enterprise 2.0

by Jerome Colombe

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