BEYOND ENTERPRISE 2.0 WORKSHOPINCREASING COLLABORATION AND EXPERTISE SHARINGTHROUGH SOCIAL AND INNOVATIVE INITIATIVESJerom...
2COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
AGENDA CONNECT COLLABORATE CONTRIBUTE                                                                       © – Tom Purves...
CONNECTINTRODUCTION                                        4               COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RES...
ALCATEL-LUCENTREALIZING THE POTENTIAL OF A CONNECTED WORLD                “    Broadband everywhere is speeding up life an...
6COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
CONNECT-COLLABORATE-CONTRIBUTEFROM ADOPTION TO EFFECTIVE COLLABORATION             TYPE OF COMMUNITYTYPOLOGY     • Cross-o...
ENGAGE TODAYUSAGES & INTERACTIONS61kUSERS                   25%                   ACTIVE                                  ...
INTERACTIONS BETWEEN SOME COMMUNITIESNB: The name of the communities have been deleted for public release of this presenta...
COLLABORATEGROUPS SESSION                                          10                 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL...
WORKSHOP TOPICS Examining various collaboration tools, programs and initiatives which maximize employee interaction Unders...
ME, MYSELF AND ITAKE 5 MINUTES TOINTRODUCEEACH OTHERWITHINYOUR GROUP                                             12       ...
13COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
TIME OUT!                                14       COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
CONTRIBUTECONCLUSIONS & DEBATE                                           15                  COPYRIGHT © 2012 ALCATEL-LUCE...
DEBRIEF BY GROUP – KEY PROPOSITIONS PROGRAMS               PROJECTS                                             GEO     & ...
BEYOND ENTERPRISE 2.0? LEARN AS YOU GO ALONG© Honda                                         17                COPYRIGHT © ...
ANNEXES                                   18          COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
THE ALCATEL-LUCENT 2.0 JOURNEY               Ask@Ben : Direct relation with the CEO with no filter (private)              ...
CONTEXT OF OUR TRANSFORMATIONNEW COMMON OBJECTIVES Transparency, openness, trust and responsibility Collaboration and indi...
(R)EVOLUTIONS IN LESS OF 2 YEARSONTO MANAGEMENT & EMPLOYEES    FROM …                                                     ...
PROGRESSIVE & PRAGMATIC USAGESSOME EXAMPLES        PASSION                                                                ...
NEW OPPORTUNITIESTHE POWER OF THE CONTENT (finally!) FOR       COMMUNICATIONS | Perspectives             • Integrate indiv...
BEST PRACTICESTHE SIDE OF LIGHT               RESTRUCTURING               THE INTERNAL COMMUNICATIONS               - Revi...
RISKS AND PITFALSTHE DARK SIDE                                                         COPYCAT                            ...
COMMUNITY EXAMPLE“GREEN” INITIATIVE & STRATEGY                                           26                  COPYRIGHT © 2...
INTERNAL SURVEY AFTER 1 YEARWHAT THINK OUR COLLEAGUES?71%EASIER                    55%                     EASIER         ...
NEXT STAGESADOPTION CONFIRMATION AND “DIGITAL WORKPLACE”     COMMUNICATION                                                ...
29COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
Upcoming SlideShare
Loading in...5
×

Alcatel-Lucent - Beyond Enterprise 2.0

1,657

Published on

Workshop support session at Beyond Enterprise 2.0 conference - Amsterdam January 2012 - Inccreasing collaboration and expertise sharing throught social and innovative initiatives

Published in: Business, Technology, Education
1 Comment
7 Likes
Statistics
Notes
No Downloads
Views
Total Views
1,657
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
1
Comments
1
Likes
7
Embeds 0
No embeds

No notes for slide

Transcript of "Alcatel-Lucent - Beyond Enterprise 2.0"

  1. 1. BEYOND ENTERPRISE 2.0 WORKSHOPINCREASING COLLABORATION AND EXPERTISE SHARINGTHROUGH SOCIAL AND INNOVATIVE INITIATIVESJerome Colombe - @sYsIpheBeyond Enterprise 2.0 Conference 2012 – Amsterdam (Netherland) 1 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  2. 2. 2COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  3. 3. AGENDA CONNECT COLLABORATE CONTRIBUTE © – Tom Purves 3 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  4. 4. CONNECTINTRODUCTION 4 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  5. 5. ALCATEL-LUCENTREALIZING THE POTENTIAL OF A CONNECTED WORLD “ Broadband everywhere is speeding up life and business. It takes no time to go from having a new idea, to touching people’s lives. We must “ “ “ “ “ “ “ “ ” innovate – and help our customers innovate – at the speed of ideas. Ben Verwaayen Chief Executive OfficerFAST • Headquarters: Paris, France • R&D Budget: €2.5 billion • Annual Revenues: approx. €16 billion • Active Patents Held: 27,900FACTS • Employees: 77,000 + • Patents Awarded in 2010: 2,400 • 130 countries • Nobel Prizes Won: 7 5 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  6. 6. 6COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  7. 7. CONNECT-COLLABORATE-CONTRIBUTEFROM ADOPTION TO EFFECTIVE COLLABORATION TYPE OF COMMUNITYTYPOLOGY • Cross-organization, ALU Portfolio, Non professional oriented • Organic, Project, R&D, Technology related ORGANIZATIONCOMMUNITY • Community Manager full time (2 experts – animation and tools)MANAGEMENT • Advocates (20) et Group/Community owners (> 4000) INTERACTIONSUPPORT • Support done by CM, Advocates, Group owners and users • Expert presence, Crowdsoursing principle 7 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  8. 8. ENGAGE TODAYUSAGES & INTERACTIONS61kUSERS 25% ACTIVE 6% CONTRIBUTORS 4000 GROUPS/COMMUNITIES 1300 POLLS/SURVEYS 8 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  9. 9. INTERACTIONS BETWEEN SOME COMMUNITIESNB: The name of the communities have been deleted for public release of this presentation 9 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  10. 10. COLLABORATEGROUPS SESSION 10 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  11. 11. WORKSHOP TOPICS Examining various collaboration tools, programs and initiatives which maximize employee interaction Understanding the opportunities in collaboration through Enterprise 2.0 tools when projects exceed the typical 9-5 working hour Effectively connecting remote geographic locations and employees in different sites through online tools Driving business results and building international communities online to maximize projects and collaborative working Reducing costs and driving business value through online joint ventures and team projects 11 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  12. 12. ME, MYSELF AND ITAKE 5 MINUTES TOINTRODUCEEACH OTHERWITHINYOUR GROUP 12 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  13. 13. 13COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  14. 14. TIME OUT! 14 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  15. 15. CONTRIBUTECONCLUSIONS & DEBATE 15 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  16. 16. DEBRIEF BY GROUP – KEY PROPOSITIONS PROGRAMS PROJECTS GEO & & & TOOLS TOOLS TOOLS INT’L ROI & (the famous) CM 16 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  17. 17. BEYOND ENTERPRISE 2.0? LEARN AS YOU GO ALONG© Honda 17 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  18. 18. ANNEXES 18 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  19. 19. THE ALCATEL-LUCENT 2.0 JOURNEY Ask@Ben : Direct relation with the CEO with no filter (private) Comments and rating on Intranet (no filter, no moderation) + Sharepoint 07 External social media presence (Blog, Twitter, Youtube) * Launch Engage (Jive) Connect.Collaborate.Contribute 2008 2009 2010 Blog Forum Beta unified platform (Jive) Wiki Sharepoint Internal Youtube, Livebloging, Livechat and Cafés Wiki Benchmark and analysis internal 2.0 strategy Microbloging (Yammer) : Silos breaking, expert relevance, spontaneous support 19 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  20. 20. CONTEXT OF OUR TRANSFORMATIONNEW COMMON OBJECTIVES Transparency, openness, trust and responsibility Collaboration and individual excellence Sharing and best practices vs silos and duplication Relevance and keep the goal 20 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  21. 21. (R)EVOLUTIONS IN LESS OF 2 YEARSONTO MANAGEMENT & EMPLOYEES FROM … … TO CENTRALIZED DECENTRALIZED TOP-DOWN PARTICIPATION SIDE CONTROLS ENCOURAGEMENT MODERATION OPENING PROTECTION TRANSPARENCY 21 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  22. 22. PROGRESSIVE & PRAGMATIC USAGESSOME EXAMPLES PASSION GET HELP PHOTOGRAPHY EMPLOYEE TO EMPLOYEE UNIVERSAL TOPIC SUPPORT • Theme of the month • CM|Advocates|Users on duty • Tips & Ideas • Café Engage • Amélie Poulain @ ALU! • Guidebook • Engage: the platform life ENGAGE INSIDE SUCCESS STORIES FOOJ WITH ENGAGE PRODUCTIVITY | IDEAS DEVELOP WITH ENGAGE ENGAGEMENT • No governance • Email usage re-visited • Data visualization • Think Out Loud • Bell labs & R&D integration • Tagging and search • Unique Communications • Social Media Ninja channel (e.g. Earnings Q&A) • Sales & Marketing 22 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  23. 23. NEW OPPORTUNITIESTHE POWER OF THE CONTENT (finally!) FOR COMMUNICATIONS | Perspectives • Integrate individual communications within the global one • Re-focus the importance of tagging and opting-in for individuals • Reduce the noise and bet on serendipity to spread up information • Community manager as new communication manager ORGANIZATIONS | Initiatives • Faster consideration of reality of the field • Influence of community in decision making • Review of Marketing-Communications “deliverables” • Advocates and Experts in front to help and support INNOVATIONS | Speed of ideas • “Fly our own jet” strategy • Integrate external collaboration within internal • Immediate success stories sharing • Integrate “Engage” within Bell Labs initiatives 23 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  24. 24. BEST PRACTICESTHE SIDE OF LIGHT RESTRUCTURING THE INTERNAL COMMUNICATIONS - Review of the relevance of internal channels - Mainstreaming discussion and collaboration COMMITMENT IMPACTS TO CONVINCE AND HELP COLLEAGUES & - Organization of “Cafés Engage” in several countries USAGES - Birth of initiatives directly and only within “Engage” - Get help managed by advocates and users EMERGENCE OF CROWDSOURCING PRINCIPLES - Confirmation of existence and importance of experts - Use of expertise to start or amend documentation - Managers encourage to participate and get new ideas 24 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  25. 25. RISKS AND PITFALSTHE DARK SIDE COPYCAT FORMER HABITS - Temptation to recreate / clone / migrate Intranet - Return of new silos (via group vs community) - Official versus UGC for communications BYPASS ORGANISATION DECISIONS TACTIC - Challenge all decisions made before & - Need of full transparency even on “sensitive” topics CHANGES - Express and questions on re-organizations QUESTIONNING IMPACTS FOR SOCIAL NETWORKING - Place of anonymous in the debate (representativeness) - Overload of information (expressing of feeling) - Outdated and unconcluded threads 25 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  26. 26. COMMUNITY EXAMPLE“GREEN” INITIATIVE & STRATEGY 26 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  27. 27. INTERNAL SURVEY AFTER 1 YEARWHAT THINK OUR COLLEAGUES?71%EASIER 55% EASIER 60% EASIER CONNECT | Easier to be more aware of other ALU areas COLLABORATE | Easier to find information and expertise CONTRIBUTE | Easier to reach, ask, share, advertise … 27 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  28. 28. NEXT STAGESADOPTION CONFIRMATION AND “DIGITAL WORKPLACE” COMMUNICATION HELP AND SUPPORT “ENGAGE” CAMPAIGN CROWDSOURCING • Evengelization • The life of Engage • New adapted tutorial • Best practices • Clarify the ecosystem • Expert role and highlight ANALYSIS ANIMATION TOOLS & REPORTING CM ROLE AND ACTIONS • Basic metrics • “Cleaning Day” • Social Media oriented metrics • Dedicated training • Data vizualization • Serendipity and support 28 COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  29. 29. 29COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

×