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Showcases Series	


CONTENT
SELLS
FASHION
10 Masters of the Fashion Funnel	

Curated by @FrankDelmelle, sQills’ Creative S...
SEARCH
SHARE
SUBSCRIBE

SALES
SHOWROOM
"Most sales experts mistakenly believe
that growing customer access to social platforms
and collaborative websites has sub...
The fashion customer’s journey is LONGER THAN EVER
Image: screenshot from Free People’s Roshambo film
All along these long
customer journeys,
CONTENT is the CMO’s
best company
Image: screenshot from Free People’s Roshambo fi...
SALES
SHARES

Clarks
#CLARKSSTYLE
shoppable ugc
http://clarksstyle.com; http://www.feedmagnet.com/
blog/clarks-style/
SALES
SHARES

Kate Spade New York:
SHOPPABLE VIDEO BANNER
http://www.fastcocreate.com/3021852/kate-spade-new-york-gives-th...
Oscar of Sweden
‘OMNIPOTENT
ONEPAGER’
http://www.oscarofsweden.se

SHARES
SALES
SEARCH
H&M’s
SHOPPABLE
SUPER-BOWL ADS
http://www.stylus.com/Blog/2014/January/HandMsShoppable-Super-Bowl-Ads/?id=241331

SALES
Lily of France
MONTH OF WORKING GIRLS
sponsored on refinery29.com
http://www.refinery29.com/corporate#/advertising/audienc...
Juicy Couture
SHOPPABLE VIDEO
http://www.fastcompany.com/3002968/new-shoppableyoutube-videos-are-walkmans-advertising; htt...
ASOS
THE URBAN TOUR,
COMPLETE THE LOOK,
FASHION UP APP, ...

SHARES

SALES
SALES
SUBSCRIBE
DKNY
SIGN-UP POP-UP
Levi’s
FLIPBOARD
MAGS & ADS
SHARES
SHARES
SALES
SEARCH

Net-à-porter
THE EDIT
magazine
Convert your audience
into smarter, more loyal and
MORE PROFITABLE CUSTOMERS.

sQills, part of Sanoma
0032 (0)15 67 83 77
...
Content Sells Fashion
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Content Sells Fashion

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CMO's in the fashion industry are facing customer journeys that are longer than ever. All along these shopping marathons, content proves to be their best company.

These 10 content marketing brands are mastering the contemporary fashion funnel.

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Transcript of "Content Sells Fashion"

  1. 1. Showcases Series CONTENT SELLS FASHION 10 Masters of the Fashion Funnel Curated by @FrankDelmelle, sQills’ Creative Strategist Image: http://www.fastcocreate.com/3021852/kate-spade-newyork-gives-the-banner-a-purpose-with-this-shoppable-video-ad; http://www.psfk.com/2013/11/shoppable-ad-kate-spade.html
  2. 2. SEARCH SHARE SUBSCRIBE SALES SHOWROOM
  3. 3. "Most sales experts mistakenly believe that growing customer access to social platforms and collaborative websites has substantially shortened the sales cycle, when in fact – the exact opposite is true. (...) The sales cycle has actually elongated.” Valerie Levin, @oktopost   http://socialmediatoday.com/envues/1951406/what-social-selling; Image: screenshot from Free People’s Roshambo film
  4. 4. The fashion customer’s journey is LONGER THAN EVER Image: screenshot from Free People’s Roshambo film
  5. 5. All along these long customer journeys, CONTENT is the CMO’s best company Image: screenshot from Free People’s Roshambo film 10 Content Marketing Brands that Master the Fashion Funnel >>
  6. 6. SALES SHARES Clarks #CLARKSSTYLE shoppable ugc http://clarksstyle.com; http://www.feedmagnet.com/ blog/clarks-style/
  7. 7. SALES SHARES Kate Spade New York: SHOPPABLE VIDEO BANNER http://www.fastcocreate.com/3021852/kate-spade-new-york-gives-thebanner-a-purpose-with-this-shoppable-video-ad; http://www.psfk.com/ 2013/11/shoppable-ad-kate-spade.html; http://www.pinterest.com/ katespadeny
  8. 8. Oscar of Sweden ‘OMNIPOTENT ONEPAGER’ http://www.oscarofsweden.se SHARES SALES SEARCH
  9. 9. H&M’s SHOPPABLE SUPER-BOWL ADS http://www.stylus.com/Blog/2014/January/HandMsShoppable-Super-Bowl-Ads/?id=241331 SALES
  10. 10. Lily of France MONTH OF WORKING GIRLS sponsored on refinery29.com http://www.refinery29.com/corporate#/advertising/audience; www.refinery29.com/month-of-women SHARES SALES SEARCH
  11. 11. Juicy Couture SHOPPABLE VIDEO http://www.fastcompany.com/3002968/new-shoppableyoutube-videos-are-walkmans-advertising; http:// youtu.be/JBEX_uXFMn8 “After dozing off by the pool in a tiny yellow bikini, Supermodel Candice Swanepoel dreams of a fabulous alternate life in which all of the uniformed maids carry pink packages and even the cats wear gems. But what’s most abnormal about the scene, from a new YouTube video created to promote fashion brand Juicy Couture, is that you can shop for the cat’s jewelry without leaving the page. (...) If you click one, the video pauses and a pop-up window gives you the option to visit that product page on the Juicy website--just clicks away from a purchase.” http://www.pinterest.com/katespadeny SALES
  12. 12. ASOS THE URBAN TOUR, COMPLETE THE LOOK, FASHION UP APP, ... SHARES SALES SALES
  13. 13. SUBSCRIBE DKNY SIGN-UP POP-UP
  14. 14. Levi’s FLIPBOARD MAGS & ADS SHARES
  15. 15. SHARES SALES SEARCH Net-à-porter THE EDIT magazine
  16. 16. Convert your audience into smarter, more loyal and MORE PROFITABLE CUSTOMERS. sQills, part of Sanoma 0032 (0)15 67 83 77 info@sqills.be Get content, get Image: http://www.fastcocreate.com/3021852/katespade-new-york-gives-the-banner-a-purpose-withthis-shoppable-video-ad; http://www.psfk.com/ 2013/11/shoppable-ad-kate-spade.html
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