Twitter 101

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A Twitter 101 presentation I presented to Nationwide associates in February 2009.

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Twitter 101

  1. 1. Social Media Subhead text here Twitter 101 Shawn Morton & Rochelle Durban February 2009 Social Media Brown Bag Series
  2. 2. Agenda <ul><li>What is Twitter? </li></ul><ul><li>History </li></ul><ul><li>Twitter facts </li></ul><ul><li>Users and usage </li></ul><ul><li>Why it became so popular? </li></ul><ul><li>Who is using it? </li></ul><ul><li>How are people using it? </li></ul><ul><li>How can you use it? </li></ul><ul><li>Demo </li></ul>
  3. 4. What is Twitter? 140 characters “ I am giving a Twitter 101 presentation to a group of my colleagues at Nationwide in Columbus. Explaining the 140-character per tweet limit.”
  4. 5. History of Twitter in 140 characters @ev sells Blogger to GOOG. Uses GOOG $ to make ODEO. Twitter idea comes at ODEO team brainstorm w/ @biz, @Jack. Usage explodes at SXSWi ’07. Read full insider’s history here
  5. 6. More Twitter facts <ul><li>Jack Dorsey, an engineer at ODEO, is credited with coming up with the idea </li></ul><ul><li>Originally called “twttr” because it was an SMS only service and SMS shortcodes are limited to 5 characters </li></ul><ul><li>Messages weren’t limited to 140 characters at first. Longer messages were split into much SMS messages </li></ul><ul><li>The 140 character limit was chosen to allow for a username to be added to the beginning of each message </li></ul><ul><li>Launched quietly into beta on March 31, 2006 </li></ul><ul><li>Suffered through a lot of growing pains early on (“Fail whale”) </li></ul><ul><li>Have raised $20 million +, but have no revenue stream </li></ul>
  6. 7. Twitter usage (as of December 2008) 1,176,217,787 5.6 million Number of unique users visiting Twitter in December 2008 (up 700% YoY) Number of updates (or “tweets”) posted since October 2006
  7. 8. Why did Twitter become so popular? Simplicity Open API Mobile <ul><li>User interface </li></ul><ul><li>Functionality </li></ul><ul><li>Blog integration (Twitterfeed) </li></ul><ul><li>Desktop apps (Twhirl, Tweetdeck) </li></ul><ul><li>Mobile apps (Twitterberry) </li></ul><ul><li>Mashups (Twittervision) </li></ul><ul><li>Search (Summize) </li></ul><ul><li>Photos (Twitpic) </li></ul><ul><li>Tweets can be sent and received via text </li></ul><ul><li>No need for a data plan to use Twitter </li></ul>
  8. 9. Why did Twitter become so popular? Timing <ul><li>SXSWi in March 2007 </li></ul><ul><li>Got Twitter in front of the right audience at the right time </li></ul>
  9. 10. Who is using it?
  10. 11. Who is using it?
  11. 12. Brands on Twitter
  12. 13. How are they using it? <ul><li>Sharing info with friends/family/co-workers </li></ul><ul><li>Most common use for Twitter </li></ul><ul><li>Often very personal or seemingly mundane </li></ul><ul><li>Easiest types of updates to mock </li></ul>
  13. 14. How are they using it? <ul><li>Asking or answering questions </li></ul><ul><li>Users leverage the power of Twitter’s 5 million monthly unique users to get answers </li></ul><ul><li>Anyone can find your question and send you an answer </li></ul><ul><li>Because posts are public, one answer can help others with the same question </li></ul><ul><li>Search.twitter.com is a great way to find an expert </li></ul>
  14. 15. How are they using it? <ul><li>Marketing a product or service </li></ul><ul><li>Becoming more and more common </li></ul><ul><li>Used to be limited to small web startups, but now large brands are participating </li></ul><ul><li>Can be effective when done well. </li></ul><ul><li>Southwest posts Twitter-only specials on airfare </li></ul>
  15. 16. <ul><li>Covering or following live events </li></ul><ul><li>Twitter has become a source for breaking news before major media picks it up </li></ul><ul><li>Mumbai terrorist attacks, US Air crash on the Hudson </li></ul><ul><li>Used to cover live events as well </li></ul><ul><li>SXSWi, Consumer Electronics Show, MacWorld Expo, election, sports </li></ul>How are they using it?
  16. 17. <ul><li>Providing customer service </li></ul><ul><li>Monitoring keywords to find customer praise or customer complaints. </li></ul><ul><li>Responding to customers in a timely fashion </li></ul><ul><li>Comcast uses Twitter to overcome call center delays; staff of 15 dedicated to it </li></ul>How are they using it?
  17. 18. How should I use Twitter? <ul><li>Subscribe generously </li></ul><ul><li>Post regularly </li></ul><ul><li>Be responsive </li></ul><ul><li>Ask for help </li></ul><ul><li>For brands, monitor and reply carefully </li></ul>
  18. 19. Social Media Subhead text here Twitter Demo
  19. 20. Key features <ul><li>The interface </li></ul><ul><li>Posting </li></ul><ul><li>Replying </li></ul><ul><li>Retweeting </li></ul><ul><li>Following/Followers </li></ul><ul><li>Direct messages </li></ul><ul><li>Favorites </li></ul><ul><li>Search </li></ul><ul><li>Mobile </li></ul>

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