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1<br />Cultural designs in New Zealand souvenir clothing: The question ofauthenticity<br />Presentor: Yi-Ping Eleanor Chie...
2<br />Citation<br />Asplet, M., & Cooper, M. (2000). Cultural designs in New Zealand souvenir clothing: The question of a...
3<br />2<br />1<br />   Methodology<br />Introduction<br />3<br />Result<br />4<br />5<br />Conclusion<br />Reflection<br ...
4<br />Introduction<br />Tourism resource<br />4<br />Cultural life<br />
5<br />Introduction<br /> Adverse impacts<br />       Adverse impacts<br />Adverse impacts<br />Tourism<br />Cultural valu...
6<br />Introduction<br />=<br />475<br />
7<br />Purpose of the study<br />Communication<br />verseas<br />tourists<br />1. Assess the  viability of niche fashion m...
8<br />Authenticity<br />A belief in authenticityis authenticity.<br />8<br />Cultural life<br />
9<br />Methodology<br />A survey on the long-distance train passengers. <br />Sampling <br />Train passengers  in New Zeal...
10<br />Results<br />N=281<br />10<br />
11<br />Results<br />Respondents were evenly spread across all age groups.<br />Gender did not affect the decision to make...
12<br />Results<br />12<br />
13<br />Results<br />2<br />1<br />13<br />
14<br />Results<br />14<br />
Important <br />Results<br />Tourists who purchased New Zealand clothing thought New Zealand design is…<br />68%<br />15<b...
Authenticity of designs<br />Results<br />16<br />No answer 21.4.1%<br />Important 49.1%<br />Not Important 29.5%<br />
Results<br />17<br />If there were a statement of authenticity on label ,would you be more likely to buy?<br />Yes 46.3%<b...
18<br />Conclusion<br />Cultural motifs do attract greater purchases.<br />2. Authenticity of design was important to  <br...
19<br />An insight of the authenticity of New Zealand souvenir clothing <br />2.  How about Taiwan ?<br />Reflection<br />...
20<br />3. The result of this study may be different in<br />     terms of the selection of the location and    <br />    ...
21<br />     Thanks for your attention!<br />21<br />
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  1. 1. 1<br />Cultural designs in New Zealand souvenir clothing: The question ofauthenticity<br />Presentor: Yi-Ping Eleanor Chien<br />Instructor: Dr. Pi-Ying Teresa Hsu<br />Date:December 22, 2010<br />1<br />
  2. 2. 2<br />Citation<br />Asplet, M., & Cooper, M. (2000). Cultural designs in New Zealand souvenir clothing: The question of authenticity. Tourism Management, 21, 307-312.<br />2<br />
  3. 3. 3<br />2<br />1<br /> Methodology<br />Introduction<br />3<br />Result<br />4<br />5<br />Conclusion<br />Reflection<br />Contents<br />3<br />
  4. 4. 4<br />Introduction<br />Tourism resource<br />4<br />Cultural life<br />
  5. 5. 5<br />Introduction<br /> Adverse impacts<br /> Adverse impacts<br />Adverse impacts<br />Tourism<br />Cultural values<br />5<br />
  6. 6. 6<br />Introduction<br />=<br />475<br />
  7. 7. 7<br />Purpose of the study<br />Communication<br />verseas<br />tourists<br />1. Assess the viability of niche fashion markets aimed at tourist sales <br />2. Assess the ability of the apparel industry to sustain these<br />7<br />Cultural life<br />
  8. 8. 8<br />Authenticity<br />A belief in authenticityis authenticity.<br />8<br />Cultural life<br />
  9. 9. 9<br />Methodology<br />A survey on the long-distance train passengers. <br />Sampling <br />Train passengers in New Zealand <br />Time<br />From May to December in1997<br />Questionnaire<br />Their apparel purchasing patterns<br />Drawback<br />Not all tourists travel by train<br />A good spread of nationalities and types<br />Benefit <br />
  10. 10. 10<br />Results<br />N=281<br />10<br />
  11. 11. 11<br />Results<br />Respondents were evenly spread across all age groups.<br />Gender did not affect the decision to make tourist clothing purchases.<br />11<br />
  12. 12. 12<br />Results<br />12<br />
  13. 13. 13<br />Results<br />2<br />1<br />13<br />
  14. 14. 14<br />Results<br />14<br />
  15. 15. Important <br />Results<br />Tourists who purchased New Zealand clothing thought New Zealand design is…<br />68%<br />15<br />
  16. 16. Authenticity of designs<br />Results<br />16<br />No answer 21.4.1%<br />Important 49.1%<br />Not Important 29.5%<br />
  17. 17. Results<br />17<br />If there were a statement of authenticity on label ,would you be more likely to buy?<br />Yes 46.3%<br />No answer 20.8%<br />No 32.9%<br />
  18. 18. 18<br />Conclusion<br />Cultural motifs do attract greater purchases.<br />2. Authenticity of design was important to <br /> nearly half the respondents when <br /> purchasing an item of clothing.<br />3. The purchase inclination was positive if <br /> authenticity of design was vouched for on <br /> the label.<br />18<br />
  19. 19. 19<br />An insight of the authenticity of New Zealand souvenir clothing <br />2. How about Taiwan ?<br />Reflection<br />19<br />
  20. 20. 20<br />3. The result of this study may be different in<br /> terms of the selection of the location and <br /> the period of time.<br />4. The result of this study is not significant. <br /> Reliability? Validity? <br />Reflection<br />20<br />
  21. 21. 21<br /> Thanks for your attention!<br />21<br />
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