Examples of banned AdsCredit AdvertisingExample:ASA Adjudication on Wonga.com Ltd Date: 14 July 2010 Media: Television Sector: Financial Number of complaints: 63 Agency:DTV Group Complaint Ref:113977 .Personal Data (Data protection and freedom of information)Example:ASA Adjudication on Department of Energy and Climate Change Date: 17 March 2010 Media: Television, National pressSector: Non-commercialNumber of complaints: 939Agency:AMV BBDO LtdComplaint Ref:106458
Humphrey Will, (2012) Top London Advertising Agencies. Available from http://spotlightideas.co.uk/?p=122[Accessed 23 January 2012]Adbrands, (2010) Structure of the Advertising Industry. Available from http://www.adbrands.net/advertising_industry_structure.htm[Accessed 23 January 2012]Helpful, (2011) How to apply for Jobs in Advertising. Available form http://www.helpful.com/how-apply-jobs-advertising_1312 [Accessed 23 January 2012]AEF Advertising Education , (2000-2012)Guides to Careers in Advertising Availablefromhttp://www.aef.com/industry/careers/1422 [Accessed 23 January 2012]ASA (2012) Available from http://www.asa.org.uk/ [Accessed 23 January 2012]Manohar Uttara, (2012) Different types of Advertising Available from http://www.buzzle.com/articles/different-types-of-advertising.html [Accessed 23 January 2012]About.com, (2012)Effective interviewing Available from http://video.about.com/jobsearch/Job-Interview-Tips.htm [Accessed 23 January 2012]Resume Writing, (2012)Media Buyer Resume Availablefrom http://www.bestresumewriting.com/media-buyer-resume.html [Accessed 23 January 2012]ASA (2012),Areas of complaint outside our remit Available from http://www.asa.org.uk/Regulation-Explained/What-we-cover/Complaints-outside-remit.aspx [Accessed 23 January 2012] ASA (2012),ASA Adjudication on Wonger.com Ltd Available from http://www.asa.org.uk/Asa-Action/Adjudications/2010/7/Wonga,-d-,com-Ltd/TF_ADJ_48744.aspx
ADVERTISING & MARKETING
CONTENT• Structure and ownership• Regulatory• Employment opportunities and job roles• Ethical and Legal constraints.• Employment within the media.• How to apply for a job.
STRUCTURE AND OWNERSHIP• Advertising is structured as the concentrated element of business and is managed by AD agencies. At present, advertising mostly associates itself with media and marketing, there by contributing immensely to market finance.• Furthermore, considering media and marketing are combined; advertising works as one, and it assimilates it’s self with different structures of communication.• From the 1960’s, many Ad agencies has expanded and now provide a large variety of ads services for clients, which include the following:
• Print Advertising - Newspapers, Magazines, Brochures and Fliers• Outdoor Advertising - Billboards, Kiosks, Tradeshows and Events• Broadcast advertising - Television, Radio and the Internet• Covert Advertising - Advertising in Movies• Surrogate Advertising - Advertising Indirectly e.g. Cigarette or Alcohol• Public Service Advertising - Advertising for Social Causes e.g. Aids, poverty, illiteracy• Celebrity Advertising – Advertising involving famous celebs
• Presently, there are 4 major international Ad groups that control a large amount of advertising brands and marketing revenue worldwide, they are: WPP plc (UK) Omnicom (USA) Interpublic (USA) Publicis (USA)
REGULATORYAdvertising as an element of business generates its own laws andguidelines through the various Codes of Practice. ASA (AdvertisingStandards Authority) is the British sovereign regulatory of all media whichinclude Magazine & newspaper advertisement, Radio & TV commercials,Television Shopping Channel, Posters on legitimate poster sites, leafletsand brochures, Cinema commercials, Direct mail, Door drops andcirculars, Internet advertisements, Marketing communications,Commercial email/SMS text message ads, CD ROMs/DVD/videos/faxesads and sales promotion . In addition, ASA works to ensure compliancein Ads, providing major guidelines to Advertisers, enforcing advertisingcodes of practice and promoting permissible, direct and appropriateadvertising.
ETHICAL AND LEGAL CONSTRAINTSASA deals with the following ethical and Legal constraints:1. Credit Advertising2. Personal Data (Data protection and freedom of information)3. Media Marketing (Too much direct mail, telemarketing calls and fax marketing)4. Discrimination on the grounds of race, sex, age or disability5. Editorial Complaints
10.Phone-paid services11.Political advertising12.Products, services and contractual disputes13.Shop windows display14.TV and radio programme sponsorship
EMPLOYMENT OPPORTUNITIES AND JOBROLES• Advertising Media Buyer• Advertising Media Planner• Advertising Account Executive• Advertising Account Planner• Advertising Copy Writer• Advertising Media analyst• Market Research Executive• Marketing Account Manager• Marketing Assistant
E.G. EMPLOYMENT WITHIN THE MEDIA• Job role: Advertising Media Buyer• Recruiter: Nestle• Posted: 14 November 2011• Ref: OLR3837• Location: Croydon, Surrey• Discipline: Agency, Classified, Display, Sponsorship, Research, Editorial• Hours: Full Time• Contract: Type Permanent• Salary: Competitive salary plus excellent benefits!
HOW TO APPLY FOR A JOB (INTERVIEW)1. Plan to dress professionally in business attire.2. Bring a portfolio of your resume and list of references.3. Turn off all gadgets with you e.g. Mobile phones.4. Arrive a few minutes before your interview.5. During the interview, try to remain calm as possible.
6. Ask for clarification if you dont understand the question asked.7. Remember that it is acceptable to frame your responses, so you can answer the question correctly.8. Be prepared with questions of your own because you might be asked if you have any at the end of your interview.9. Ask your interviewer for a business card, that way you get a correct spelling of their names and job titles (or your thank you notes and follow up calls).10. Thank the interviewer for their time and let them know that you look forward to hearing from them.