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Using social media to do fundraising
Using social media to do fundraising
Using social media to do fundraising
Using social media to do fundraising
Using social media to do fundraising
Using social media to do fundraising
Using social media to do fundraising
Using social media to do fundraising
Using social media to do fundraising
Using social media to do fundraising
Using social media to do fundraising
Using social media to do fundraising
Using social media to do fundraising
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Using social media to do fundraising

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dedicated for SCC by V.T.

dedicated for SCC by V.T.

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Transcript

  • 1. Using SOCIAL MEDIAto do FUNDRAISING Dedicated to SCC Prepareed by Vi.Tran
  • 2. Situational analysis Matures are responsible for 28% of giving Boomers: 40% Gen X&Y: 32% Boomers > Gen X&Y > Matures
  • 3. Situational analysis
  • 4. Situational analysis The importance of social media in doing Fundraising
  • 5. Key Questions TARGET: Who do you want to follow / friend you? How do you want to be perceived?
  • 6. What to DO? FUNDRAISING = ♥ emotional connected Do a mix of photos, videos uploading, questions raising, great links inserting, personal sharing AND calls to actions. Keep on 3 tracks DO something = calling to action THINK something = sharing / educating KEEP something = building rapport
  • 7. What to DO? – 3G 1/ BE GENUINE: show the personal side of work emotional driven besides facts given not just showing shining shine tell stories about your fans indirectly talking to you! “You have to stimulate an emotional incentive for people – so they feel a sense of pride and joy when they forward your organisation’s story to their friends.” (Logan Smalley)
  • 8. What to DO? – 3G 2/ BE GENEROUS be a helpful human listen to what your fans saying and respond NOT asking for help BUT tell them what you want in specific give people multiple ways to feel good about being involved to your cause donate spread the word host a fundraiser offer matching funds feature the project on their blog/social network provide other creative ideas for the campaign
  • 9. What to DO? – 3G 2/ BE GRATEFUL blow kisses to your fans share your success with them do public thank you include/empower your fans they will stand by you
  • 10. TWITTER HASHTAG (#) keywords: #charity #nonprofit #scc #philanthropy locations: #saigon #hcm #vietnam event name: #worldbeauty #olympic topics: #climate #education #politics to be easy to be appeared in search
  • 11. TWITTER Create your TWITTER COMMUNITY Start following Friends People have same interest Be followed People will follow you if you do these things: be authentic tweet what you know fill out a profile don’t market or be “spammy”
  • 12. TWITTER TWITTER TIPS Retweet (RT) & thanks people by @name 1 – 5 well spaced tweet a day Use http://bit.ly to shorten links Do http://twtpoll.com poll followers Tweet interesting stats, inspiring quotes Repeat popular tweets Start discussion with prominent bloggers Use formatting to highlight (bold, underline) Focus on visual language Play off popular topic: search in twitter
  • 13. THANK YOU

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