ENGINEERING EXCELLENCE                                       Tips for Knowledge WorkersDr. Enrico FerroHead of UnitBusines...
Compelling is the word…• Beautiful    • Attractive / appealing    • Harmonious    • Organized / well structured• Clear    ...
Thank you!ferro@ismb.it   egferro        “We believe that changing the world is the only way to make it a better place”   ...
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Building Excellence

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Building Excellence

  1. 1. ENGINEERING EXCELLENCE Tips for Knowledge WorkersDr. Enrico FerroHead of UnitBusiness Model and Policy Innovation
  2. 2. Compelling is the word…• Beautiful • Attractive / appealing • Harmonious • Organized / well structured• Clear • Clear: first in your mind, the screen comes later • Put yourself in the perspective of the reader • No context specific knowledge required • Simplicity, «less is more»• Smart (Convincing, Engaging, Intelligent /Clever) • Outline an argument with no gaps or inconsistencies • Tell common sense stories • Represent reality in a formal and rigorous way Technology Intelligence for Government, Business and Society
  3. 3. Thank you!ferro@ismb.it egferro “We believe that changing the world is the only way to make it a better place” “We believe in building the future we want to live” “We create value-driven and socially relevant technological innovations in close collaboration with industry and government” “Do you want to be part of our next research venture?” Technology Intelligence for Government, Business and Society

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