BRANDDESIGN
CASESTUDY
SOLARSELECTION
Solar Selection 1
Food Growing Company 1
Solar Selection Icon 2
Identity Standards - Logo - Linear Positive 3
Identity Sta...
/CASESTUDY
CASESTUDY PRESENTATION INDEX 
/SOLAR
SELECTION
BRAND DESIGN
1
CASESTUDY PRESENTATION INDEX  2
CASESTUDY PRESENTATION INDEX  3
4
CASESTUDY PRESENTATION INDEX  5
CASESTUDY PRESENTATION INDEX  6
CASESTUDY PRESENTATION INDEX 
/INVESTOR DOCUMENTS
BUSINESS PLANS
 PRESENTATIONS
BRAND DESIGN
7
CASESTUDY PRESENTATION INDEX 
ANNUALCONFERENCEState Agriculture, Horticulture  Conservation  Land Management Training Netw...
CASESTUDY PRESENTATION INDEX 
/STATIONERY
 BROCHURES
BRAND DESIGN
9
CASESTUDY PRESENTATION INDEX 
PTY
LTD
1300 795 992 I F 03 8795 7752 I 27 Technology Circuit Hallam VIC 3803 I SolarSelecti...
CASESTUDY PRESENTATION INDEX 
/PRODUCT
OFFERING
BRAND DESIGN
11
CASESTUDY PRESENTATION INDEX 
GROWING UNITS (PRODUCTS) ADD-ON SEEDLING RANGES
12
CASESTUDY PRESENTATION INDEX 
For gardening tips and hints
SolarSelectionProduce
Like us on Facebook
SolarSelection.com.au...
CASESTUDY PRESENTATION INDEX 
For gardening tips and hints
SolarSelectionProduce
Like us on Facebook
SolarSelection.com.au...
CASESTUDY PRESENTATION INDEX 
For gardening tips and hints
SolarSelectionProduce
Like us on Facebook
SolarSelection.com.au...
CASESTUDY PRESENTATION INDEX 
/MELBOURNE
INTERNATIONAL
FLOWER  GARDEN
SHOW
BRAND DESIGN
16
CASESTUDY PRESENTATION INDEX  17
CASESTUDY PRESENTATION INDEX  18
CASESTUDY PRESENTATION INDEX  19
CASESTUDY PRESENTATION INDEX 
/POINT OF SALE
BRAND DESIGN
20
CASESTUDY PRESENTATION INDEX  21
CASESTUDY PRESENTATION INDEX  22
CASESTUDY PRESENTATION INDEX 
/SIGNAGE
BRAND DESIGN
23
CASESTUDY PRESENTATION INDEX  24
CASESTUDY PRESENTATION INDEX 
/PHOTOGRAPHY
BRAND DESIGN
25
CASESTUDY PRESENTATION INDEX  26
CASESTUDY PRESENTATION INDEX  27
CASESTUDY PRESENTATION INDEX  28
CASESTUDY PRESENTATION INDEX  29
CASESTUDY PRESENTATION INDEX  30
CASESTUDY PRESENTATION INDEX  31
CASESTUDY PRESENTATION INDEX 
enter
DETAILS
TO WIN
simple, affordable
food supply
Now in your hands
32
CASESTUDY PRESENTATION INDEX 
/ILLUSTRATION
BRAND DESIGN
33
CASESTUDY PRESENTATION INDEX 
420
1300
AUTOPATIO
32plantverticalgarden.
SolarPoweredAutomation
The Solar Powered controlle...
CASESTUDY PRESENTATION INDEX  35
CASESTUDY PRESENTATION INDEX  36
CASESTUDY PRESENTATION INDEX 
/DIGITAL, WEB
 SOCIAL MEDIA
BRAND DESIGN
37
CASESTUDY PRESENTATION INDEX 
/SolarSelectionProduce
38
S2creative.com.au
Because Businesses have
the power to change lives.
/S2CreativeSydney
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Casestudy solar selection 2013

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Casestudy featuring many areas of design that S2 Creative Brand Design work in including: Branding, Point of Sale, Identity, Brand Development, Brand Hierarchy, Sub Branding, Product Branding, Packaging, stationery, trade show display and more..

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Casestudy solar selection 2013

  1. 1. BRANDDESIGN CASESTUDY SOLARSELECTION
  2. 2. Solar Selection 1 Food Growing Company 1 Solar Selection Icon 2 Identity Standards - Logo - Linear Positive 3 Identity Standards - Logo - Double Stack Positive 4 Identity Standards - Logo - Linear Reversed 5 Identity Standards - Logo - Stacked Positive 6 Documents 7 Investor Documents, Business Plan, Presentations 7 Stationery 9 Stationery 9 Product Offering 11 Product Offering 12 Company Launch 16 Exhibition Stand Design 17 MIFGS Point of Sale 20 MIFGS Point of Sale 21 MIFGS Signage 23 Header Signage 24 MIFGS Photography 25 AutoPatio Growing System 26 Show Display 27 AutoHarvest Growing Sysytem 28 FlowerTower Growing Sysytem 29 My Results - Photography 30 MIFGS iPad Competition 32 Illustration 33 Website Illustration 35 3d Illustration, Photorealistic Illustration 36 Digital, Web Social Media 37 Website 38 /TABLE OF CONTENTS CASESTUDY PRESENTATION INDEX ii
  3. 3. /CASESTUDY CASESTUDY PRESENTATION INDEX /SOLAR SELECTION BRAND DESIGN 1
  4. 4. CASESTUDY PRESENTATION INDEX 2
  5. 5. CASESTUDY PRESENTATION INDEX 3
  6. 6. 4
  7. 7. CASESTUDY PRESENTATION INDEX 5
  8. 8. CASESTUDY PRESENTATION INDEX 6
  9. 9. CASESTUDY PRESENTATION INDEX /INVESTOR DOCUMENTS BUSINESS PLANS PRESENTATIONS BRAND DESIGN 7
  10. 10. CASESTUDY PRESENTATION INDEX ANNUALCONFERENCEState Agriculture, Horticulture Conservation Land Management Training Networks Thurs 10 And Friday 11 December 2009 // Geoffrey Blainey Auditorium // University Of Ballarat // Mount Helen, Victoria, Australia HYDROPONICS ANDGLASSHOUSE TECHNOLOGY 1.45pm – 2.15pm Thursday 10th December 2009 David van Loon // Director Hightech Hort Pty Ltd Solar Selection Pty Ltd www.s2creative.com.au David van Loon – in 2008 - while Project Manager of the largest single line greenhouse for tomato production built in one stage at that time in Australia. solarselection.com.au LEARNMORE ©2012 Solar Selection PTY LIMITED. ABN 65 132 816 178 79 Gheringhap Street Geelong, Vic 3220 Auto Harvest™ is the top ofthe range product for growingyour own produce at homeautomatically (refer right).Herbs and vegetables thatdon’t need you to hand waterthem every day! To enable the Auto Harvest™ to be a more complete systemfor the customer, the SolarSelection team developeda plantlist of herbs andvegetables tailored for growingin the Auto Harvest™ Harvest Selection™ is therange of seasonally deliveredseedlings, to be grown in theAuto Harvest™ Is your home or restaurant ready for clean, leafy herbs and vegiesfrom an automatic system? Try the Auto Harvest™and Harvest Selection PRODUCTOVERVIEW 8
  11. 11. CASESTUDY PRESENTATION INDEX /STATIONERY BROCHURES BRAND DESIGN 9
  12. 12. CASESTUDY PRESENTATION INDEX PTY LTD 1300 795 992 I F 03 8795 7752 I 27 Technology Circuit Hallam VIC 3803 I SolarSelection.com.au I ABN 65 132 816 178 PTY LTD 1300 795 992 I F 03 8795 7752 I 27 Technology Circuit Hallam VIC 3803 I SolarSelection.com.au I ABN 65 132 816 178 QUOTATION PTY LTD 1300 795 992 I F 03 8795 7752 I 27 Technology Circuit Hallam VIC 3803 I SolarSelection.com.au I ABN 65 132 816 178 TAX INVOICE PTY LTD 1300 795 992 I F 03 8795 7752 I 27 Technology Circuit Hallam VIC 3803 I SolarSelection.com.au I ABN 65 132 816 178 FACSIMILE TRANSMISSION PTY LTD 1300 795 992 I F 03 8795 7752 I 27 Technology Circuit Hallam VIC 3803 I SolarSelection.com.au I ABN 65 132 816 178 DELIVERY NOTICE PTY LTD 1300 795 992 I F 03 8795 7752 I 27 Technology Circuit Hallam VIC 3803 I SolarSelection.com.au I ABN 65 132 816 178 WITH COMPLIMENTS SS_0039_SOLSEL_bc2012_generic-FA-OL.indd 1 5/03/12 4:09 PM MOB: 0427 270 209 CALL: 1800 123456 EML: dave@solarselection.com.au David van Loon founder ceo SOLAR SELECTION PTY LTD ABN 65 132 816 178 PO BOX 216 Geelong VICTORIA 3220 SolarSelection.com.au SS_0039_SOLSEL_bc2012_generic-FA-OL.indd 2 5/03/12 4:09 PM 10
  13. 13. CASESTUDY PRESENTATION INDEX /PRODUCT OFFERING BRAND DESIGN 11
  14. 14. CASESTUDY PRESENTATION INDEX GROWING UNITS (PRODUCTS) ADD-ON SEEDLING RANGES 12
  15. 15. CASESTUDY PRESENTATION INDEX For gardening tips and hints SolarSelectionProduce Like us on Facebook SolarSelection.com.au simple, affordable food supply. HarvestSelection™ is a seasonal selection of seedlings grown specifically for the AutoHarvest™ , — delivered to your door. Seasonal Memberships HarvestSelection™ is comprised of three seasons — Spring, Summer and Autumn. Each season selection provides 60 seedlings + 6 FREE. The Spring selection with be delivered in September/October ideal for when the weather is warming up. The Autumn Selection will be delivered in April/May with produce being ready for picking for use in hearty winter recipes. The Summer selection will be delivered on November/December to allow produce to be available to create beautiful in salads for those Summer BBQs. All seasons delivery times are dependant on climate zones. Yearly Memberships HarvestSelection™ is available as a yearly membership which includes delivery of all three seasonal selections delivered. This allows your HarvestSelection™ to be as efficient and productive as possible, with new seedlings arriving as seasons require. The Yearly Membership of HarvestSelection™ is also a great present for a friend or family member, which keeps on giving. The Seedlings The variety of seedlings/produce to grow is extensive: Autumn Seasonal Membership 60 +6 FREE seedlings which include: n Rocket n Chard Rainbow (Silverbeet) n Pak Choi n Lettuce Lollo Bionda n Lettuce Lollo Rosso n Lettuce Cos Winter n Parsley Italian Leaf n Spinach Torino n Coriander Slow Bolt n Oregano $95.70 including delivery. Spring Seasonal Membership 60 +6 FREE seedlings which include: n Basil Sweet Large Leaf n Capsicum Big Bertha n Lettuce Lollo Bionda n Lettuce Lollo Rosso n Strawberry Fresca n Parsley Inca n Coriander Slow Bolt n Chilli Jalapeno n Tomato Patio Salad n Tomato Sweet N Neat Scarlet - Cherry n Mint n Lettuce Baby Butterhead Green n Thyme. $95.70 including delivery. Summer Seasonal Membership 60 +6 FREE seedlings which include: n Thyme n Capsicum Mariachi n Chilli Apache n Pak Choi White Stem n Parsley Inca n Rocket n Tomato Tumbling Tom Red n Tomato Tumbling Tom Yellow n Mint n Basil Sweet Large Leaf n Lettuce Baby Butterhead Green n Lettuce Baby Butterhead Red $95.70 including delivery. Yearly Seasonal Membership 180 +18 FREE seedlings which combine Autumn, Spring and Summer Seasons. $268.70 including delivery. Are you unsure what to plant when the seasons change? Tailored produce, home delivered. 1300 795 992 For gardening tips and hints SolarSelectionProduceLike us on Facebook SolarSelection.com.au simple, affordable food supply. As produce becomes more expensive, the rewards of growing your herbs vegetables with high yields on a small footprint is now possible with AutoHarvest™. AutoHarvest™ is the most complete compact commercial produce growing system available in today’s market. AutoHarvest™ is a system which allows you to grow up to 80 plants in one small area. AutoHarvest™ holds the rows of plants on three levels allowing close plantings and highly productive growing. The controller automatically monitors fertilizer levels and doses accordingly to feed plants through the reservoir which forms the base of the structure. Plants within an AutoHarvest™ system are receiving nutrients as they need them, hence yield more produce and are stronger and healthier than plants in traditional gardens. This allows you to enjoy your home grown vegies whilst knowing what you are eating. The AutoHarvest™ is ideal for small spaces, Schools, restaurants, resorts or anywhere where produce needs to be fresh and well priced.. The unit measures only 3.3m (length) x .803 wide x 1.8m tall, taking up approximately 2.64m2 . AutoHarvest™ is a commercial grade product giving you all the advantages of a larger system within a small footprint. The package comes flat packed with easy to assemble instructions. SOON TO BE RELEASED Do you want to know what you are eating, and where it came from? No Space to grow? Introducing AutoHarvest™with Harvest Selection™ Small Footprint, Large Output RECYCLES WATER DESIGNED BUILTIN AUSTRALIA 1300 795 992 13
  16. 16. CASESTUDY PRESENTATION INDEX For gardening tips and hints SolarSelectionProduce Like us on Facebook SolarSelection.com.au simple, affordable food supply. We all know how good home grown fruit and vegetables taste from our childhood. I remember Grandma had a veggie patch and would grow a plethora of wonderful produce. SeasonSelection™ helps you when you like to grow your own produce but find the decision of what to plant daunting, you can now have a collection of seasonal plants delivered right to your door. Based on our research this will save you both time and money. They have been selected as a great base for your garden and are plug grown, meaning they will take off and grow quicker than normal seedlings. As the seedlings are coming to you directly from the grower, you are reducing your carbon footprint and reducing your food miles by using a more sustainable product – Who doesn’t want this ? SeasonalMemberships SeasonSelection™ is divided into three seasons. Autumn is delivered early April/May. Spring is delivered early-mid September/October and the Summer season is delivered Mid November/Early December. In total you will receive 32 seedlings per delivery plus 4 FREE. TheSeedlings The variety of seedings/produce to grow is extensive: AutumnSeasonalMembership 32 +4 FREE seedlings which include: n Broccoli Baby Bunching n Chard Rainbow (Silverbeet) n Pak Choi n Lettuce Lollo Bionda n Lettuce Lollo Rosso n Lettuce Cos Winter n Parsley Italian Leaf n Spinach Torino n Tuscan Cabbage n Oregano n Cauliflower All Year Round $36.20 + delivery. SpringSeasonalMembership 32 +4 FREE seedlings which include: n Basil Sweet Large Leaf n Capsicum Big Bertha n Lettuce Lollo Bionda n Lettuce Lollo Rosso n Strawberry Fresca n Parsley Inca n Coriander Slow Bolt n Chilli Jalapeno n Tomato Patio Salad n Tomato Sweet N Neat Scarlet - Cherry n Mint n Lettuce Baby Butterhead Green n Thyme $36.20 + delivery. SummerSeasonalMembership 32 +4 FREE seedlings which include: n Broccoli Baby Bunching n Capsicum Mariachi n Chilli Apache n Pak Choi White Stem n Parsley Inca n Rocket n Silverbeet Fordhook Giant n Mint n Basil Sweet Large Leaf n Lettuce Baby Butterhead Green n Lettuce Baby Butterhead Red $36.20 + delivery. YearlyMembership 96 +12 FREE seedlings which include Autumn, Spring Summer Seasonal Memberships. $99.00 + delivery. Tailored produce, home delivered. Can you dig it? A great gift idea that gives all year round. GREATGIFTIDEA 1300 795 992 For gardening tips and hints SolarSelectionProduceLike us on Facebook SolarSelection.com.au simple, affordable food supply. Ideal for raised or traditional garden beds, vertical gardens and pots. This year don’t rely on the kids or the neighbours to help with the watering. You can now go away on holidays or come home from work and know your garden has been watered by AutoSeason™. AutoSeason™ waters your garden automatically every 3 hours dependant on the amount of sunshine and the position of the control knob set by you. The AutoSeason™ will always apply more water the sunnier the conditions through drippers or seep-hose. The controller can be altered as plants grow to cater to their requirements. There is no need to keep track of watering time anymore. Make your watering hassle free with AutoSeason™. n Drips water up to 4m above water source n For use with non-pressurised water sources n The AutoSeason™ is supplied with 24 drippers, ideal for raised or traditional garden beds up to 5-6m2 , vertical gardens and pots. $199.00 + delivery. Introducing AutoSeason™ Solar Automatic Watering System This season let your irrigation be automatic Can you dig it? GREATGIFTIDEA SOLAR POWERED 1300 795 992 14
  17. 17. CASESTUDY PRESENTATION INDEX For gardening tips and hints SolarSelectionProduce Like us on Facebook SolarSelection.com.au simple, affordable food supply. PatioSelection™ is a seasonal selection of seedlings grown specifically for your AutoPatio™ — delivered right to your door, ready to be planted for the coming growing season, resolving the question about what to plant and when. SeasonalMemberships There are two seasons which make up the PatioSelection™ , with 32 seedlings per delivery (including 4 seedlings FREE). The Autumn season will be delivered in April/May. Spring season is delivered in September/October (subject to your climate zone). A selection of seedlings perfect for the months as the weather warms up for salads like Potato Salad and Tomato and Basil Salad. YearlyMembership PatioSelection™ is available as a Yearly Membership which includes both Autumn and Spring Memberships. It can also be purchased by individual seasons. TheSeedlings The variety of seedlings/produce to grow is extensive: AutumnSeasonalMembership 32 +4 seedlings FREE which include: n Rocket n Marjoram n Parsley Inca n Coriander Slow Bolt n Thyme n Oregano n Lettuce Baby Butterhead Green n Lettuce Baby Butterhead Red $36.20 + delivery. SpringSeasonalMembership 32 +4 seedlings FREE which include: n Strawberry Fresca n Rocket n Parsley Inca n Basil Sweet Large Leaf n Thyme n Oregano n Mint $36.20 + delivery. YearlyMembership 64 +8 seedlings FREE which include Autumn Spring Seasonal Memberships. $65.00 + delivery. Introducing PatioSelection™ DIY Salad Herbs, delivered. DIY Salad Herbs, delivered. A great gift idea that gives all year round. GREATGIFTIDEA 1300 795 992 For gardening tips and hints SolarSelectionProduceLike us on Facebook SolarSelection.com.au simple, affordable food supply. The AutoPatio™ creates a stunning wall of herbs or smaller produce plants where harder vertical surfaces once were. They can be picked ready for the dinner plate, giving an outdoor lifestyle experience in your home, workplace or restaurant. Vertical gardening can be a part of everyone’s gardening experience. Solarpoweredautomation. The completely enclosed growing modules with built-in irrigation creates an efficient way to easily grow plants vertically. The AutoPatio™ solar powered controller waters your plants automatically when required, responding to climatic conditions. This saves on water usage, adding to its sustainability appeal. It can be connected to a standard hose fitting and has a catch tray which recycles water back into the system where a float device ensures a constant water supply. A Twin Refill Pack is also available for quick plant change-over in your AutoPatio™ (details on website). The AutoPatio™ is approximately 1300 mm (high) x 420 mm (width) x 120 mm (depth) and comes with easy to assemble instructions. Vertical gardening and green buildings have risen in popularity as we all look to a greener future and to secure a food supply in our own backyard. Until now, vertical gardening systems have been very expensive, often engineered on a large scale. AutoPatio™ offers gardeners an affordable solution to Go Vertical! $369.00 + Delivery Introducing AutoPatio™ with PatioSelection™ Short on Space? Go Vertical with AutoPatio™ Bring your space to life with AutoPatio™ Go Vertical ! GREATGIFTIDEA RECYLES WATER = LOWWATER USAGE 1300 795 992 15
  18. 18. CASESTUDY PRESENTATION INDEX /MELBOURNE INTERNATIONAL FLOWER GARDEN SHOW BRAND DESIGN 16
  19. 19. CASESTUDY PRESENTATION INDEX 17
  20. 20. CASESTUDY PRESENTATION INDEX 18
  21. 21. CASESTUDY PRESENTATION INDEX 19
  22. 22. CASESTUDY PRESENTATION INDEX /POINT OF SALE BRAND DESIGN 20
  23. 23. CASESTUDY PRESENTATION INDEX 21
  24. 24. CASESTUDY PRESENTATION INDEX 22
  25. 25. CASESTUDY PRESENTATION INDEX /SIGNAGE BRAND DESIGN 23
  26. 26. CASESTUDY PRESENTATION INDEX 24
  27. 27. CASESTUDY PRESENTATION INDEX /PHOTOGRAPHY BRAND DESIGN 25
  28. 28. CASESTUDY PRESENTATION INDEX 26
  29. 29. CASESTUDY PRESENTATION INDEX 27
  30. 30. CASESTUDY PRESENTATION INDEX 28
  31. 31. CASESTUDY PRESENTATION INDEX 29
  32. 32. CASESTUDY PRESENTATION INDEX 30
  33. 33. CASESTUDY PRESENTATION INDEX 31
  34. 34. CASESTUDY PRESENTATION INDEX enter DETAILS TO WIN simple, affordable food supply Now in your hands 32
  35. 35. CASESTUDY PRESENTATION INDEX /ILLUSTRATION BRAND DESIGN 33
  36. 36. CASESTUDY PRESENTATION INDEX 420 1300 AUTOPATIO 32plantverticalgarden. SolarPoweredAutomation The Solar Powered controller waters the seedlings more in the hotter times of the day - when the plants need it most. 3-5 hours on sunlight recommended. 16Drippers Evenly spaced drippers secured into place between seedlings ensure efficient watering. ShelfDesign This vertical growing system features a unique shelf design that ensures even watering which is not dependant on gravity. RecyclesWater System maximises the use of water by recycling from the reservoir Watersupply Reservoir float supplied with the kit. Hooking up to mains/tank water makes the system carefree. Planting A Premium grade potting mix with a slow release fertiliser is recommended. Allow the plants to take root for 2 weeks - then hang vertically on supplied bracket. A B C D E B C E D A 34
  37. 37. CASESTUDY PRESENTATION INDEX 35
  38. 38. CASESTUDY PRESENTATION INDEX 36
  39. 39. CASESTUDY PRESENTATION INDEX /DIGITAL, WEB SOCIAL MEDIA BRAND DESIGN 37
  40. 40. CASESTUDY PRESENTATION INDEX /SolarSelectionProduce 38
  41. 41. S2creative.com.au Because Businesses have the power to change lives. /S2CreativeSydney
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