The ColaLife Story So Far - 25/4/09

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This is the story so far of the ColaLife campaign. The campaign is on-going and since it started in May this year it has achieved an amazing amount. Most significantly, it has engaged Coca-Cola at a global level. To do this it has used a selection of Web 2.0 technologies including Social Networks.

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Semantix (UK) Ltd, Independent Consultant at Semantix (UK) Ltd, favorited this 6 months ago
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The ColaLife Story So Far - 25/4/09 - Presentation Transcript

the story so far Simon Berry [email_address] cola life .org
Watch the animation on YouTube The presentation started by playing this 30 second animation
4 Children a Minute
4 Children a Minute 40 million since 1988
This is what ORS do
This is what ORS do < BEFORE
This is what ORS do < BEFORE v AFTER
21/7/08
21/7/08
8,600+ 100 399 295+ bookmarks (original 3rd party articles) 19+ banner ad carriers 7,000+ views 24+ embeds 3rd highest referrer
19/10/08
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29/12/08
Hi simon! i hope ur fine, I am grace mdc from kinondon area since u come u r 2 quiet why? nothing is going on from grace mdc tanzania 29/1/09
Hi simon! i hope ur fine, I am grace mdc from kinondon area since u come u r 2 quiet why? nothing is going on from grace mdc tanzania 29/1/09
Hi simon! i hope ur fine, I am grace mdc from kinondon area since u come u r 2 quiet why? nothing is going on from grace mdc tanzania 29/1/09
4/3/09
21/4/09 >> Coca-Cola say ‘YES’ to trials
to be continued . .
thank you Simon Berry [email_address] twitter.com/51m0n cola life .org PLEASE join the Facebook group *AND* invite your friends / vote