British designed, and manufactured, Kit
Yamoyo packaging in store at Pharmanova.This packaging is a triple finalist in the UK Packaging Awards (14/11/12):best innovation, best new concept and best CSR initiative.
ColaLife uses mobile phones to:
provide an authentication system for the Kit Yamoyos;to deliver a Special Offer (50% off your next purchase); to allow promoters to activatevouchers before distribution and for voucher redemption by retailers.
The Kit Yamoyo is an
innovative product. The packaging is a measure for making theORS, it is a mixing device, a storage device and a cup. The ORS sachets make up anamount of ORS that is appropriate for the home treatment of diarrhoea.
The other components ofthis briefing
are:• An endorsement of the project by the Hon Minister of Health Dr Joseph Kasonde (35 sec video) >> http://youtu.be/-QFY2EkZR_E• A demonstration of the Kit Yamoyo product by Simon Berry (6 min video) >> http://youtu.be/C9w1IN2Gq0cContact details:firstname.lastname@example.org +260 9755 72175
Image creditsSlide 1 and 8
– Elias LunguSlide 10 and 11 – Claire WardKit Yamoyo pictures on slides 4 and 12 – Simon Berry with graphic design by Guy GodfreeAll others – Simon Berry