An update on ColaLife 15/11/12

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This is a presentation given to the PATH workshop in Lusaka on 15/11/12

This is a presentation given to the PATH workshop in Lusaka on 15/11/12

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  • 1. ColaLife briefing for PATH International Conference onORS and Zinc, 15 November 2012, Lusaka, Zambia. 1 2 3 Our starting points The business model The product 4 5 Where we are now What next?
  • 2. ColaLife briefing for PATH International Conference onORS and Zinc, 15 November 2012, Lusaka, Zambia. 1 2 3 Our starting points The business model The product 4 5 Where we are now What next?
  • 3. Remote rural retail shop, Kalomo District, Zambia 1 Drug store room, Tiriri Health Centre, Katine, UgandaIf we can get fast moving consumer goods to remote rural areas, why can’t we do thesame thing for essential medicines?
  • 4. 1 “ Strengthened distribution systems and new delivery strategies New communication strategies Diarrhoea treatment kits for all new mothers Market-based solutions are often ” the most effective way to deliver key diarrhoea control commodities WHO/UNICEF, 2009The policy context for ColaLife (1). Policy-makers, technical experts and healthpractitioners know what works but have difficulty sustaining delivery.
  • 5. 1The policy context for ColaLife (2).Under 5 mortality in the UK is around 1 in 200.
  • 6. 1The policy context for ColaLife (2).Under 5 mortality in sub-Saharan Africa is 1 in 8.
  • 7. 1The policy context for ColaLife (3).Diarrhoea is a key contributor to child mortality in sub-Saharan Africa.
  • 8. 1The policy context for ColaLife (4).Current progress towards increasing survival rates is too slow. Innovation is needed –the status quo is not sufficient by itself.
  • 9. 1The policy context for ColaLife (4).At the current rates of progress it will take more than 150 years to child mortality tofall to the levels in the UK today.
  • 10. 1Our initial focus was the use of unused space in Coca-Cola crates as a deliverymechanism, but we have gone on to create an ‘end-to-end’ value chain: usingCoca-Cola’s techniques and advice; using their wholesalers, who are well known inrural towns and have good warehousing and inventory control practices.So far none of our registered retailers have used this technique to transport KitYamoyos.
  • 11. ColaLife briefing for PATH International Conference onORS and Zinc, 15 November 2012, Lusaka, Zambia. 1 2 3 Our starting points The business model The product 4 5 Where we are now What next?
  • 12. 2We have designed a 4g/200ml sachet of ORS for the home treatment of diarrhoea andthis is now being manufactured in Zambia. We believe this is an ‘Africa first’. A motherusing a 20g/1litre sachet (and following the instructions) would throw most of it away.
  • 13. 2Kit Yamoyo assembly at Pharmanova in Lusaka, Zambia.
  • 14. 2Packing of kits into cartons at Pharmanova for delivery to Medical Stores Limited.
  • 15. 2We are paying the para-statal, Medical Stores Limited, who are seeking to become‘more private sector’, to deliver Kit Yamoyos to Coca-Cola wholesalers in Katete &Kalomo districts.
  • 16. 2Kit Yamoyo cartons in stock at a Coca-Cola wholesaler. Wholesalers purchase the kitsfrom the project and make a 20% profit on sales to retailers.
  • 17. 2Retailers buy Kit Yamoyos from the general wholesaler (who is also the Coca-Colawholesaler) when they visit the district town for other supplies. Using a Coca-Colawholesaler helps guarantee quality as wholesalers are required by contract to carryout good warehousing and inventory practices. In addition, all retailers know wherethe Coca-Cola wholesaler is.
  • 18. 2Kit Yamoyos for sale on the shelves in remote rural retail shops. Retailers make aprofit of 35% on the sale of Kit Yamoyos but care-givers get a product the majority canafford. The project thus creates an end-to-end value chain with profits forentrepreneurs along the way.
  • 19. 2Care-givers get reliable access to a life-saving product close to home.
  • 20. 2ColaLife uses mobile phones to: provide an authentication system for the Kit Yamoyos;to deliver a Special Offer (50% off your next purchase); to allow promoters to activatevouchers before distribution and for voucher redemption by retailers.
  • 21. 2The Kit Yamoyo is an innovative product. The packaging is a measure for making theORS, it is a mixing device, a storage device and a cup. The ORS sachets make up anamount of ORS that is appropriate for the home treatment of diarrhoea.
  • 22. ColaLife briefing for PATH International Conference onORS and Zinc, 15 November 2012, Lusaka, Zambia. 1 2 3 Our starting points The business model The product 4 5 Where we are now What next?
  • 23. • Attractive 3 • Affordable • Micro-porous, waterproof, tamper evident sealing film • Branding carried on the instruction leaflet • SMS-based authentication • Contents based on a proven combined therapy for diarrhoea treatment (ORS + Zinc) • Soap added to carry the prevention message • 4g/200ml ORS sachets (for home treatment) • Packaging is also: • A measuring device for the water • A mixing device • A storage device (the soap tray is a lid) • A cup • And can be re-usedThe product: Kit Yamoyo For a video demonstration of the kit in use please see: >> http://youtu.be/C9w1IN2Gq0c
  • 24. ColaLife briefing for PATH International Conference onORS and Zinc, 15 November 2012, Lusaka, Zambia. 1 2 3 Our starting points The business model The product 4 5 Where we are now What next?
  • 25. 4 We are here Dec 2011The trial timeline.
  • 26. ColaLife briefing for PATH International Conference onORS and Zinc, 15 November 2012, Lusaka, Zambia. 1 2 3 Our starting points The business model The product 4 5 Where we are now What next?
  • 27. 55Our strategy is to generate robust evidence on the elements of our approach thatwork; encourage the big players (MoHs, CHAI, UNICEF etc) to incorporate theseelements into their own programs. ColaLife does not have the capacity for global roll-out but could be catalytic in achieving this through multi-sectoral partnerships.
  • 28. Contact informationSimon Berryproject manager | ColaLife Operational Trial Zambia (COTZ)founder and ceo | ColaLifem +260 (0)9755 72175e simon@colalife.orgs sxberryw http://colalife.orgb http://colalife.org/blogl COTZ project office http://colalife.org/mapPhoto creditsMenu slides: Option 2 – Elias Lungu; Option 3 – Simon Berry with graphic design by Guy Godfree; Option 5 – Claire WardSlide 3: Katine image – The GuardianSlide 10 and 20: Kit Yamoyo inset – Simon Berry with graphic design by Guy GodfreeSlide 14: Elias LunguSlide 16 and 18 – Claire WardAll others – Simon Berry