How Rakuten is planning to run their entire business in English?

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How Rakuten is planning to run their entire business in English?

  1. 1. How Rakuten isplanning to run theirentire business inEnglish?by s1190178
  2. 2. Contents● Introduction of Rakuten● Business● Rakuten and English● Education of English● Rakuten and TOEIC● Conclusion● References
  3. 3. Introduction of Rakuten● Rakuten Inc. is a Japanese company basedin Tokyo, Japan that is related electroniccommerce and Internet.● Rakuten was founded by Hiroshi Mikitani ofcurrent chairman and president in 1997.● Rakuten has 60 million people as groupmembers. (as of June 2010)
  4. 4. Business● Rakuten runs "Rakuten Ichiba" that is onlineshopping website. And some works aremanaged by Rakuten.● Rakuten has many associated companies.For example, there are Rakuten Bank, Ltd.,Rakuten Edy, Inc., etc.. And Rakuten hasbaseball team named Tohoku RakutenGolden Eagles.
  5. 5. Rakuten and English● Despite the head office locates in Japan,Rakuten has adopted English as the officiallanguage of the company.● Rakuten is aimed at a global company inanticipation of the currently globalization ofthe world. Therefore, Rakuten attaches greatimportance on English ability.
  6. 6. Education of English● Rakuten has focused on educating English.InRakuten, they do conferencing and performpresentations in only English. By doing so,they create environments to use Englishregularly.● In addition, they lead lecturers of external toteach English in partnership with thecompany
  7. 7. Rakuten and TOEIC● As an indication of the ability of English,TOEIC is famous. Of course, Rakuteninvestigate the TOEICs score.● In Rakuten, TOEIC is adopted as a measureof the raise, promotion and employment.Target score of TOEIC is set with 600 pointseven regular employees.
  8. 8. Conclusion● In order to respond to the globalization of theworld, Rakuten is promoted the globalizationof the company.● Rakuten has boosted to improve the Englishskills of employees by creating theenvironments in which using English.
  9. 9. Conclusion● Rakuten attaches great importance TOEICscore. TOEIC score is set as index ofemployment and promotion.
  10. 10. References[1] Rakuten, Inc. http://global.rakuten.com/corp/[2] Rakuten - Wikipedia, the free encyclopediahttp://en.wikipedia.org/wiki/Rakuten[3] Rakuten | LinkedIn.htmlhttp://www.linkedin.com/company/rakuten

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