2. Amazon.com Basics1. Amazon.com sells lots and lots of stuff.2. You can find alomost anyting else you mightwant to buy3. If youve been to Amazon.com before, youllalso find some recommendations just foryou.4. The affiliate program that lets anybody postAmazon links earn a commission on click-through sales
3. Amazon Technology1. Amazon running is entirely Linux-based.2. The data warehouse is roughly divided intothree functions: query, historical data andETL3. Amazon lets users choose to encrypt everypiece of information they enter, like theirname, address and gender.
4. 4. Amazon employs the Netscape SecureCommerce Server using the SSLIt stores all credit card numbers in aseparate database thats not Internet-accessible, cutting off that possible entry pointfor hackers.Customers who are particularly cautious canchoose to enter only a partial credit cardnumber over the Internet and then provide therest by phone once the online order issubmitted.
5. Amazon E-commerce1. Amazon.com has always sold goods out ofits own warehouses.2. Both retailers and individual sellers utilize theAmazon.com platform to sell goods.3. Small sellers of used and new goods go toAmazon Marketplace, Amazon zShops orAmazon Auctions.
6. 4. Amazon zShops features only used goods atfixed prices.5. Sellers ship a number of units to Amazon,and Amazon handles the entire salestransaction from start to finish.
7. Amazon Tools, Marketing andCommunity1. It costs Amazon practically nothing.Some associates create mini-Amazons --satellite sites that do new things with Amazondata and send people to the mothership whentheyre ready to buy.2. The level of customer tracking at Amazon.com is another best-of-breed system.
8. Amazon Services is building complete e-commerce solutions for companies that arepotential Amazon competitors, leaving open thepossibility that Amazon will ultimately head inthe direction of technology service over retailsales.