How must SONY change itsbusiness strategies for2010 and beyond? ｓ1180203 Ｃｈｉｋａ Ｗａｔａｎａｂｅ
Old SONY● Old SONY developed the enterprise focusing on game software development.● However, it newly established in April, 2010.
New SONY● It is strengthening of composition earning● capacity about a new business management team.● Reduction of a network service business cost
Target consistent profitability in corehardware businesses● It is the method of building the status which leads the market by core hardwares, such as a liquid crystal television.● The new earnings model beyond the business model of the conventional television is created.● The television which offers new application via a network and "evolving" is introduced.
Provide new user experiences integratinginnovative hardware, software and services● Furthermore, new mobile products and other household appliances are begun, and it is growing up quickly.● By using service (user of the 33 million or more peoples registration account in the time of 16 November, 2009) of PlayStation? Network, By unifying attractive hardware, expansion of the network ? service enterprise of Sony and the service connected by network are provided.
Reach out to new customers and developnew geographic markets● direct marketing strategy is strengthened.● The umbrella brand message of a promotion Sony group is made global.● In order to develop new customer base, BRICs countries etc. continue the investment in a emerging market.
Increase Sonys focus on environmentallyconscious products and processesThe amount of discharge of environmentallyconscious products and processes CO2 isreduced.
Private SONY● I think that SONY enlarged business deployment too much considering.● As long as I investigated, business deployment of SONY is audio video apparatus, television, information, a communication facility, a semiconductor, media, etc.● a result a subsidiary increasing the loss as the whole company having been connected I consider .
About the future of private SONY.● I think that higher technical capabilities can be pursued by reducing the enterprise of SONY to a slight degree.● Therefore, I reduce the number of enterprises and think that a high profit can be acquired by attaching contrast.
The market of private SONY● SONY has succeeded in adhering to proprietary technology and gaining a users support.● However, there are also many examples which were failing conversely and they have it just because it adheres to an original standard.