Sony change its business strategies for 2010Presentation Transcript
SONY change its business strategies for 2010 S1180100 Sato Hiroki
What is SONYSony Corporation, commonly referred to as Sony, is aJapanese multinational conglomerate corporationheadquartered in Konan Minato, Tokyo, Japan. Itsdiversified business is primarily focused on theelectronics, game, entertainment and financial servicessectors.The company is one of the leading manufacturers ofelectronics products for the consumer and professionalmarkets.
Sonys strategy for 2010LONDON - Sony has announced plans to launch a TVgame products, Blu-ray and technology to enhance the3D product range on the rapidly next year.Sonys 3D strategy gives priority to 2010
Introduced the companys 3D strategy At the venue what Strategy was announced, Sony was showing real time using a 280-inch screen LED3D provides the venue, the video was shot in broadcast equipment support 3D. Journalists who participated were watch over passive 3D glasses.
Expand the 3D-compatible devices such as VAIO and SXRD projector3D projector for home display device using the uniqueSXRD will be released in November in Europe wasrevealed. Also announced that it is developing a 3D-capable notebook PC VAIO aiming to launch in theglobal market next spring, exhibition of the prototypehas been carried out in the event.
Update for implementation a 3D Blu-ray playback of PlayStation 3Topics related to "PlayStation 3" home-use gamemachine.Support playback of "Blu-ray 3D" title by the firmwareupdate software has been published by the end ofOctober of that year. Also, this machine how to playBlu-ray 3D addressed were not disclosed by thisannouncement.
VOD service "Qriocity" deployment in Europe"Video On Demand powered by Qriocity" is a service-based streaming video distribution.We can enjoy BD recorder models with networkservices and BRAVIA, such as BD theater system, inVAIO and PS3. It can enjoy films with a focus on aseries of major Hollywood titles. And it also provideshigh image quality of high-definition content.
Electronic book terminal "Reader"Demonstration of a prototype 360-degree stereoscopicdisplay proven also released in Japan. In addition, anexhibition on the Internet TV new products and BDhome theater systems and BD players, "NEX series"and digital SLR cameras "α series", such as the"Reader" compatible 3D to be deployed in Europe bySony have been introduced.
ConclusionThese strategies mean that Sony is becoming aquicker, leaner organization which is moreresponsive to the market. They do not develop aproduct based on the underlying technology. Andthey are committed to focus on the userexperience.