How must SONY change its business strategies for 2010 and beyond? s1180091 Masayoshi Kataoka
Contents● Introduction● SONYs business● Regain the market position in TV● Strengthen of game business● Network-connected products and service● Growth strategies for lithium-ion battery business● Conclusion● Reference
Introduction● Recently, SONY make greater inroads in the world more than before.● And SONY is very popular in electronics and networked service businesses.● So, I interested the work of Sony businesses and how SONY change its business strategies for 2010 and beyond.
SONYs business● Target consistent profitability in core hardware businesses.● Provide new user experiences integrating innovative hardware, software and services.● Reach out to new customers and develop new geographic markets.● Increase SONYs focus on environmentally conscious products and processes.
Regain the market position in TV● Target returning the LCD TV business to profitability.● Create a new revenue model beyond conventional TV business models.● Develop new generation displays using proprietary SONY devices.
Strengthen of game business● Increase revenues by expanding hardware/software sales of PlayStation®Network services.● Improve profitability in the game business by cost reduction and other measures.● Launch 3D-related products for the home, including TV, Blu-ray DiscTM players/recorders and 3D gaming on PlayStation3
Network-connected products and service● Further expand SONYs networked services business by PlayStation®Network services.● Strengthen and expand networked mobile business.
Growth strategies for lithium-ion battery business● Secure high profitability in existing businesses.● Analyse possible entry into new business domain.● Especially SONY possible to storage and e-Vehicle battery.
Conclusion● I knew how SONY change its business strategies for 2010 and beyond.● I understand that SONY is now positioned to launch a succession of competitive products from the end of this calendar year and into 2010.