How McDonalds run their business in China? s1180091 Masayoshi Kataoka
Contents● Introduction● McDonalds in China● History of McDonalds in China● Strategy of McDonalds● McDonalds and KFC● Select Location of McDonalds● Conclusion● Reference
Introduction● Recently, McDonalds make greater inroads in East Asia more than before.● And McDonalds are very popular fast food shop.● So, I interested the work of McDonalds business what they can sell a lot of fast food in East Asia.
McDonalds in China● Today mainland China, still officially Communist, is home to 800 McDonalds restaurants.● McDonalds in China will increase more and more why Chinas population is 1.3 billion people but McDonalds store is scant in regard to population.
History of McDonalds in China● In 1978, China embraced the opening-up and reform policy.● In1990, First McDonalds store opened in China.● In 2005, McDonalds opened the drive- thru outlet behind car owners explode in China.
Strategy of McDonalds● McDonalds foods are lower price production than competitive in China.● Thus, Identifies needs and wants of customer.
McDonalds and KFC● KFC had already opened in China before opened McDonalds.● There are more than 1900 stores in China.● Both McDonalds and KFC are convenient and cheap therefore each stores are arch rival in China.
Select Location of McDonalds● McDonalds has possible to make stores at not achieving the economic development place.● Because, Chinas economy grow at an explosive speed.
Conclusion● I knew how McDonalds work run their business in China or East Asia.● I understand that McDonalds watch for an opportunity to move aggressively into advancing countries.● And McDonalds pit oneself against other fast food company.