How Mc.Donalds run their business in China? s1180084 Naoya Ishikawa
Abstract● Fast food culture go to China, but to penetrate is that the past few years, a new shop has been expanding like crazy and people still following. Rather than at a low price never any shops, but It is a rather expensive considering from prices in China, fast food outlets familiar is crowded with a lot of people always in Japan, such as Kentucky and McDonalds, seats to sit and also be a lunchtime It is not even the first time of success. For international students in Japan used to eating food thats still cheap ones that eat happy, in the store I will stop by in the eyes of international students, such as the appearance of shopping often then.
Chinese Mc(1)● Any country in the world now is it? Although McDonalds seems to be, there are also a number of stores in Dalian, of course. As in Japan, you can feel free to use in the vicinity of the downtown city center, so its about always find particularly look around. Japan has not changed a thing of little taste better, or have its own menu of McDonalds China, not in Japan, such as "teriyaki burger." 16.5 yuan (U.S. $ 320), prices are much cheaper than in Japan I think some degree, so about 10 yuan (U.S. $ 130) in a single item of a set of Big Mac burger. Is considerably wider than the Japanese store there is also the fact that China, you can dine with confidence because it is very clean, such as hygiene.
Chinese Mc(2)● In China, Chicken McNuggets can come with the barbecue, sweet and sour, honey and hot mustard, or chili garlic sauce. Chinese menus also include crispy Buffalo chicken wings, called McWings. All chicken burgers offered in Chinese McDonalds use thigh fillet (e.g., Premium Grilled Thigh Fillet Burger, Hot and Spicy Grilled Thigh Fillet Burger), rather than breast meat, which is preferred in occidental countries.
Chinese Mc(3)● The Big n Tasty is sold as the Big n Beefy in the Chinese market, and is topped with cheese, cucumber, and mildly spicy Thousand Island dressing. Pies come in two standard flavors: pineapple and taro, although special flavors including chocolate, banana, and azuki bean have also been offered on a limited basis.
Feature● A unique feature of Chinese McDonalds locations is the "McExpress" walk-up window, which sells a small range of drinks and ice cream desserts. Most McExpress windows are attached to restaurants, but in some cases, they can be physically independent, typically in locations such as shopping malls, department stores and subway stations. Most major urban locations offer delivery for an extra fee. Deliveries are usually made by electrically powered scooters, although in several cities where motorcycle bans are in place, a conventional courier bicycle is used. The food is normally carried in a large insulated backpack.
New menu in China● Whats black and white, slightly seedy and yours for about ¡ò1.50?● Meet the newest creation from McDonalds in China, a pair of burgers that could almost be a pun on the ancient Yin-Yang symbol.● While some have questioned the rationale behind the multi-coloured meat feast, it appears the answer may lie in a Chinese saying.
McDonalds growing in China● During the Olympic month, when eating in McDonalds, you could hear the song, "China wins, we win" broadcast repeatedly.● Jim Skinner, vice-chairman and CEO of the worlds largest fast-food company, says he appreciates the slogan.● Actually, he has reason to mean what he says, since setting up the first McDonalds in China in Shenzhen in 1990, the Western restaurant chain has been expanding steadily and successfully.
McDonalds growing in China(2)● So far, other than the home market - the United States - China is the No 1 growth market for McDonalds, with 960 restaurants and over 60,000 employees.● For 2008, China represents one third of all capital expenditures in the Asia-Pacific, Middle East and Africa region, where the fast-food giant is in 37 markets, according to Skinner.● Weve been steadily growing with China for the past 18 years and are very excited for what the future holds," he tells China Business Weekly.