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How must SONY change its business strategies for 2010 and beyond?

How must SONY change its business strategies for 2010 and beyond?






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    How must SONY change its business strategies for 2010 and beyond? How must SONY change its business strategies for 2010 and beyond? Presentation Transcript

    • How must SONY changeits business strategies for 2010 and beyond? Business Writing: Week 10 s1180035 Shota Furuya
    • Contents What is SONY? Brief History of SONY Efforts in SONY Strategies for revival of SONY Future plans of SONY Targets of SONY Conclusion References
    • What is SONY? Sony Corporation is one of the most largest electronic manufacturer on the world. Sony Corporation has many diversified businesses:  Electronics  Games  Entertainment Field  Financial Services  etc.
    • Brief History of SONY 1964 : Masaru Ibuka started a shop for electronics in Tokyo. 1965 : Akio Morita joined the shop and founded a company called Tokyo Tsushin Kogyo. This company built the first tape recorder (called Type-G) in Japan. 1958 : Tokyo Tsushin Kogyo renamed their name to Sony. 1970 : Sony is listed in New York Stock Exchange.
    • Efforts in SONY In 1994, Sony made an effort to restructure their company and improve their financial performance and competitiveness, however, this didn’t be done successfully. In 2005, Howard Stringer became the CEO of Sony and he made encouraging result in their financial growth in 2008. However, in late 2008, Sony announced loss of 98.9 billion yen. Stinger says Sony must reorganize their company.
    • Strategies for revival of SONY Sony decided they reduce their costs and reorganize their structure of the whole company. Sony decided to optimize their business processes and accelerate innovation of their company. By these efforts, in 2010. Sony could successfully re- increase their productions and they achieved the group- wide cost reductions.
    • Future plans of SONY In order to continue to enhance their businesses, they set up additional measures. Moreover, they decided to develop to new customers and new markets. They decided to achieve these measure by 2013. They also decided that targets is : an annual 5% operating income margin and a 10% return on equity.
    • Targets of SONY Their main target is core hardware businesses.  TV, Game, digital imaging, etc. They decide to provide new user experiences to all customers by new innovative hardware, software, and services. They decided to increase Sony’s focus on environmentally conscious products.
    • Conclusion Sony is one of the most largest company for electronic products. They experienced failure in their company in late 1990’s, but they recovered. In 2008, they are in crisis again, but in 2010, they are recovered. By 2013, they decided increase their businesses. Now, they are targeting in hardware productions mainly.
    • References Sony Gets Real, Defines Business Strategy For 2010 And Beyond (Sony Insider) http://www.sonyinsider.com/2009/11/19/sony-gets- real-defines-business-strategy-for-2010-and-beyond/ Sony Corporation – Restructuring Continues, Problems Remain (ICMR) http://www.icmrindia.org/casestudies/catalogue/Busin ess%20Strategy/BSTR361.htm Sony (Wikipedia) http://en.wikipedia.org/wiki/Sony