How must SONY change itsbusiness strategies for 2010and beyond?s1180023 Kentaro Sekine
Outline• What is SONY?• Strategies• Initiative of strategies• Strategies in 2012• Strategies in 2013• Summary• References
What is SONY?• SONY is a center firm that opens thestronghold in Japan, and the majorelectronic equipment maker thatrepresents Japan.• It is the biggest business in the world inAV equipment field, and it has the brandpower in the eminent world in the soundand the image equipment.
Strategies• SONY reformed constitution, and connectthe service industry to the network in April,2010.• As a result, it succeeded in the reductionof costs more than the previous year.
Strategies• SONY became an organization that wasprompt and slim.• SONY started developing the product tonot the product based on the fundamentaltechnique but corresponding the user.
Initiative of strategies• It gets consistent earnings by a core hardbusiness.• It offers a new user experience.• It gets the new client, and the market isdeveloped in a new place.• It improves the product considered on anenvironmental side.
Strategies in 2012• It expands earnings of an entertainmentbusiness and a financial business.• The core business of electronics isstrengthened.• It improves earnings of the televisionbusiness.• It makes it to the business in the risingnation.
Strategies in 2013• It reforms the business of mobility and theimage field and the game.• It improves earnings of the televisionbusiness.• Growth in the rising nation is accelerated.• It strengthens medical and security.
Summary• SONY improves the business to increaseearnings every year.• It centers on strengthening the electronicsbusiness this year.• I felt that it was one of increased sales ofthe television business difficult.