How Rakuten is planning to run theirentire business in English?s1180023 Kentaro Sekine
Outline● What is Rakuten?● Strategy● Problem● Other companys opinion● Summary● References
What is Rakuten?● Rakuten is a company in Japan that is providingthe Internet synthesis service including theInternet shopping.● There are about 66 million members of thegroup in Rakuten.● It was established by current chairmans HiroshiMikitani in 1997.
What is Rakuten?● Rakuten forms the Rakuten group, and is thecenter company.● It developed the EC business, the credit cardbusiness, the activities banking, the portalmedia business, the travel business, the bondbusiness, and the professional sports businessin the group.
Strategy● Rakuten made English an official language inJuly, 2012.● Even if the foreigner is not attending themeeting, it speaks in English.● The president said that the employee who wasnot able to speak English in two years would befired.
Strategy● The employee should be able to speak Englishso that Rakuten may aim to expand overseassales.● The Rakuten employee has applied for thelesson from an English language school.● In addition, it is necessary to achieve a highscore with TOEIC.
Problem● The problem is that Rakuten employees areunder a lot of pressure to study English.● It is a big problem to fire the person becausethe employee who cannot speak English is outof the question.
Other companys opinion● There is a person who agrees and disagreesthat it makes English an official language.● A certain person says that it should improveemployees English.● A certain person says that it need not speak inEnglish if there are a lot of Japanese in themeeting.
Summary● Rakuten made English an official language lastyear.● A lot of employees have applied for the lessonwhile being under a lot of pressure to studyEnglish.● There are a lot of people who think it isnecessary to expand overseas sales thoughthere are pros and cons in this idea.