How Mc.Donalds run theirbusiness in China?s1180023 Kentaro Sekine
Outline● Introduction● Drive thru● Problem● Strategy in East Asia● Present Mc.Donalds market● Summary● Reference
Introduction● McDonalds entered China in 1990 with its firstrestaurant in Shenzhen.● McDonald in China has grown up steadily sincethen.● It grew up to the market with 960 restaurantsand over 60000 employees in 2008.
Drive thru● Drive thru was a new concept for Chinese.● These streets were clogged with bicycles whenMcDonald’s first opened in China in 1990.● There are a lot of Chinese who doesnt knowdrive thru, and it is necessary to devise themethod of recognizing drive thru.
Problem● Recently, it has been known to use chickenwhich is made an overmedication fromMcDonald in China.● It is a big problem and was reported becauseMcDonald in Japan also was using chickenfrom China.
Problem● Information on the enterprise in China thatJapan was importing was not answered at all.● In addition, the attitude that McDonald in Japanhad disregarded the accountability was shown.● The impression of McDonald in East Asia hasworsened very much after this problem.
Strategy in East Asia● McDonald in East Asia might have lost trust ofthis problem.● It is necessary to think about the strategy toregain trust.● The price of the hamburger is raised as one ofthe strategies.● The influence of the sales decrease is a littlebecause there are a lot of repeat customers oftypical food like the hamburger.
Present Mc.Donalds market● McDonald increased sales by developing of thenew item and cutting the price of the hamburgerfor 8 years, but it is not possible to increasesales 12 months from last year morecontinuously.● McDonald tries to raise a little the price ofrepeat customers a lot of commodities and toincrease sales now.
Summary● The business has succeeded very much afterMcDonald in China is opened in 1990.● However, the chicken problem of Chinaoccurred including McDonald in Japan recently.● The McDonald market in East Asia shouldmake various strategies for the development inthe future, and increase the number of repeatcustomers.