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Eng

  1. 1. How must SONY change itsbusiness strategies for 2010 and beyond? s1180023 Kentaro Sekine
  2. 2. Outline● Introduction● Background● Methods● Summary● References
  3. 3. Introduction● Sony is an electric machine equipment manufacturer that represents Japan.● It is the biggest business in the world in AV equipment field.● Sony is a famous brand of the world, and the enterprise that comprises the enterprise of the entertainment and finance.
  4. 4. Background● After achieving the cost reduction at a present end of the fiscal year, Sony doesnt have advancement.● This is not good for Sony. So, some policies are executed to improve the profitability.
  5. 5. Method - 1● It aims at a consistent profitability by the business of the television and the game.● The position of the business market of the LCD television has lowered. A new display is developed with proprietary Sony devices.
  6. 6. Method - 2● Reformative hardware and software are integrated.● There are 30 million person or more account registered in the PlayStation@Network service. The service tie on other consumer electronics and networks is expanded by using this.
  7. 7. Method - 3● To obtain the new client, the market is developed worldwide.● It keeps investing around the BRIC country that becomes basic of the new client.● The BRIC country is Brazil, Russia, India, and China.
  8. 8. Method - 4● It is focused on the product of Sony considered on an environmental side.● Carbon-dioxide emissions and power consumption of the Sony product are reduced.
  9. 9. Summary● Sony executes additional policies as centering four initiatives.● This presses further growth of Sony, and there is an effect of improving the profitability.
  10. 10. References● http://www.sonyinsider.com/2009/11/19/sony-gets-re● http://ja.wikipedia.org/wiki/%E3%82%BD%E3%83%● http://www.sonykigyo.jp/

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