Introduction● Sony is an electric machine equipment manufacturer that represents Japan.● It is the biggest business in the world in AV equipment field.● Sony is a famous brand of the world, and the enterprise that comprises the enterprise of the entertainment and finance.
Background● After achieving the cost reduction at a present end of the fiscal year, Sony doesnt have advancement.● This is not good for Sony. So, some policies are executed to improve the profitability.
Method - 1● It aims at a consistent profitability by the business of the television and the game.● The position of the business market of the LCD television has lowered. A new display is developed with proprietary Sony devices.
Method - 2● Reformative hardware and software are integrated.● There are 30 million person or more account registered in the PlayStation@Network service. The service tie on other consumer electronics and networks is expanded by using this.
Method - 3● To obtain the new client, the market is developed worldwide.● It keeps investing around the BRIC country that becomes basic of the new client.● The BRIC country is Brazil, Russia, India, and China.
Method - 4● It is focused on the product of Sony considered on an environmental side.● Carbon-dioxide emissions and power consumption of the Sony product are reduced.
Summary● Sony executes additional policies as centering four initiatives.● This presses further growth of Sony, and there is an effect of improving the profitability.