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  • 1. How Rakuten is planning to run their entire business in English? s1180023 Kentaro Sekine
  • 2. Outline● Introduction● Strategy● Problem● Response● Summary● Reference
  • 3. Introduction● It was declared that Rakuten made an in-house official language English by the end of this year.● In a word, the language spoken at the conference is English.
  • 4. Details of introduction● Even if the foreigner is not participating in the conference, it is necessary to speak in English.● All internal meetings and all company meetings every week are spoken in English.
  • 5. Strategy of Rakuten● The president of Rakuten says that English is necessary for all employees.● It is because it is necessary to study English to raise overseas sales.
  • 6. Problem● It was problem that president of Rakuten have said that the member was not able to speak English in two years would be fired.● This is a very serious problem.
  • 7. Response● Some employees say that he or she need not make all employees study English.● The person who works at foreign countries might need to speak English, however, other people dont need to speak English.
  • 8. Summary● To raise overseas sales, all employees should come to be able to speak English in two years.● If it is not possible to speak, the person is fired.● It is absolute necessity to speak English for the employee also because English is an official language in the world.
  • 9. Summary(My opinion)● It will be important to speak English, and the person have the major plus.● However, the person who doesnt usually need English might not have to speak English.● The person may not speak though the ability to understand English is necessary.
  • 10. Reference● http://www.japantimes.co.jp/text/nn20100716f1.htm● http://ja.wikipedia.org/wiki/%E6%A5%BD%E5%A4%● http://corp.rakuten.co.jp/careers/business/strategy/