How About Sony? Sony Corporation is one of leading manufacturersof electronics products for the consumer andprofessinal markets. Sony Corporation is the electronics business unitand the parent company of the Sony Group.
History of Sony. 1946 -> Tokyo Tsushin Kogyo K.K, the researchand manufacture of telecommunications andmeasuring equipment.1958 -> Company name changed to SonyCorporation. 1960 -> Sony Corporation of America establishedin the USA.
Business Strategies 2010 compared to the previous fiscal year havebeen achieved in the first half of the current fiscalyear Sony is now positioned to launch a succession ofcompetitive products from the end of this calendaryear and into 2010. Sony targets an annual 5% operating incomemargin and a 10% return on equity by the end of thefiscal year ending March 31, 2013.
Target 3 items● Regain the leading market position in LCD TVbusiness● Strengthen profitability of game business●Maintain leading position as the number one digitalimaging brand in the world
Products and Services Target annual revenues of 300 billion yen fromnetworked service business by the end of the fiscalyear ending March 31, 2013. Expand Sony lineup of network-connectedproducts. Target installed user base of 350 millionunits by the end of the fiscal year ending March 31,2013.
Expand 3D-related content production to display devices and game tomake available a wide variety of attractive contentand hardware, and drive the creation of new 3Dmarkets. including TV, Blu-ray DiscTM players/recordersand 3D gaming on PlayStation3
Growth strategies Secure high profitability in existing businesses. Analyze possible entry into new business domains(storage/e-Vehicle battery).
Summary How about Sony, History Strategies - 2010 compared to the previous fiscalyear have been achieved Target – 3 items Product and Service Expand 3d-related Growth Strategies