Wee7pre

437 views
397 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
437
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Wee7pre

  1. 1. How about Business in Asia. S1170225 Naoki Okada
  2. 2. How about McDonalds● In 1967, The first McDonalds restaurant outsidethe US opened in Richmond, British Columbia.●In 1971, The first asian McDonalds opens inJapan, in Tokyos in Ginza.●In 1990, The first McDonalds open in Shenzhen,China.
  3. 3. Availability of Mc. In China, Chicken Nuggets come traditionalbarbecue, sweet and sour, honey and hot mustardsauces, but also a chili garlic sauce.They also include crispy chicken wings on theirmenu, which comes in two, four and six pieces.
  4. 4. Availability of Mc.●There is also a seasonal Chinese New Year mealavailable, including the Grilled Chicken Burger,curly fries, with a horoscope of the twelve zodiacanimals of Chinese astrology and traditional redpacket, for monetary gift giving as good luck.●The Big n Tasty is sold as the Big n Beefy in theChinese market and is topped withcheese,cucumcber and mild-spicy Thousand islanddressing.
  5. 5. McDonalds in China McDonalds in China has been expanding steadilyby providing outstanding quality, service, and valueto its market – the United States, China was thelargest growth market with 960 restautants and over60000 employees as of 2008.McDonalds strategic plan in China was to focus oncore menu extensions, convenience and value.
  6. 6. McDonalds in ChinaThe case details the operations strategies ofMcDonalds in China. The case also discusses the different localizationstrategies adopted by McDonalds and concludes byidentifying the challenges faced by McDonalds inChina.
  7. 7. McDonalds China PlansThe Fast food wars in China are fierce. In a countrywhere Colonel Sanders is more omnipresent thanMao, McDonalds has some serious competition. By 2013, McDonalds hopes to add 700 outlets toits already existing 1,300.
  8. 8. McDonalds China PlansThe chain isnt exactly dragging its feet in themeantime.In order to achieve such massive growth,McDonalds wants to focus more on franchising inChina.75% of McDonalds worldwide are owned byfranchisees, only six stores in are frabchised.
  9. 9. McDonalds China Plans McDonalds has been planning its Chineseexpansion for some time, but the rate at which itplans to open store is somewhat staggering. There are about 3,200 KFC stores in china, so evenwith McDonalds ambitious growth plans, catchingup to the Colonel remains a daunting challenge.
  10. 10. References Our history -> http://www.mcdonalds.ca/ca/en/our_story/our_history.html International availability of McDonalds products ->http://en.wikipedia.org/wiki/International_availability_of_McDonalds_products McDonalds in China. -> http://www.icmrindia.org/casestudies/catalogue/Business Strategy/BSTR305.htm McDonalds China Plans -> http://www.huffingtonpost.com/2011/07/29/mcdonalds-china-new-stores_n_913071.html

×