Week10 about sony’s_business_strategies

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Week10 about sony’s_business_strategies

  1. 1. s1170219 Keiko Igarashi
  2. 2. I. About SonyII. Sony’s Four InitiativesIII. Strengthen Profitability of Game BusinessIV. Problems about Sony MarketV. Summary
  3. 3.  Sony is networked service businesses. Sony has reformed organizational structure in order to bolster profitability and transform its operations.
  4. 4.  Sony establish the new executive management team for achieving one’s goal in April of 2010. As a result, Sony have been achieved approximately 80% of Sony’s targeted 330 billion yen of group-wide cost reductions for the current fiscal year ending March 31, 2010 compared to the previous fiscal year.
  5. 5. 1. Target consistent profitability in core hardware businesses (TV, game and digital imaging).2. Provide new user experiences integrating innovative hardware, software and services.3. Reach out to new customers and develop new geographic markets.4. Increase Sony’s focus on environmentally conscious products and processes.
  6. 6.  This page expressed about provide new user experiences integrating innovative hardware in four initiatives. Sony have strengthen profitability of game business in view. As a tool for achieve a goal, Sony released a PlayStation Vita.
  7. 7.  Vita released at December 17, 2011 by Sony. Sony introduce a service to deliver a game and so on.
  8. 8.  The current market that Sony has serious reservations about security. Sony have let out private information of PlayStation Network user at April, 2011. The following URL is source about this new.http://en.wikipedia.org/wiki/PlayStation_Network_outagehttp://www.zdnet.co.uk/news/security-management/2011/06/01/sony-playstation-store-to-reopen-this-week-40092950/
  9. 9.  Sony have been achieved approximately 80% of Sony’s targeted 330 billion yen of group- wide cost reductions for the current fiscal year ending March 31, 2010 compared to the previous fiscal year. Sony have strengthen profitability of game business in view.
  10. 10.  As a tool for achieve a goal, Sony released a PlayStation Vita. Sony introduce a service to deliver a game and so on. But, the current market that Sony has serious reservations about security.

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