How rakuten is _planning_to_run_their_entire_business_in_english
How Rakuten is planning to run their entire business in English? s1170210 Hirofumi Hori
What is Rakuten?● Hiroshi Mikitani started a Rakuten in 1997.● Rakuten supply many kinds of Internet services.● Rakuten is one of the biggest Internet web site in Japan.● Rakuten is well-known online shopping site.
Managerial approach of Rakuten● Rakuten aim to be No.1 of the Internet services company in the world.● Rakuten provides new mechanisms of online shop with extraordinary speed.● Rakuten puts oneself in the mind of the customer.● Rakuten has always been ready to face a challenge.
Managerial approach of Rakuten● Rakuten advances into foreign markets.● Rakuten expands ones presence around the world.● Rakuten has bought many overseas Internet shopping site.● Rakuten try to raise ones international profile.
Managerial approach of Rakuten in foreign countries● The Rakutens sales have been flat in the foreign countries.● Rakuten have a high degree of expectation for the increase sales of the Rakuten.● The overseas market is a large and untapped market for Rakuten.● It is essential to Rakuten that start overseas operations.
Managerial approach of Rakuten in foreign countries● All of the company members of Rakuten had to be able to communicate and do tasks using English in the future.● The company members of Rakuten must do a presentation in English.● English will become its official language in Rakuten company.● Rakuten is going to drive globalization.
Employee training of Rakuten● The company members of Rakuten have to study English hard.● The company members of Rakuten have the potential to be canned for inadequate English proficiency.● Rakuten has supported employee efforts to learn English by tying up with an E nglish conversation school.● Sometimes the company members of Rakut en pay for English conversation school fee out of theirs own pocket.
Rakutens policy● The reading and writing skills in English is inevitable for businesspeop le to survive severe enterprise competition.● Therefore Rakuten set up severe systems to build up the company members English skill.● Rakuten need to set up severe systems in order to survive in the Internet market.
Powerful influence of Rakuten● Rakuten is one of the most influential company in Japan.● Many companies in Japan model the operation after the Rakuten.● Rakuten raise an alarm over the English language education in the japanese company.● Rakuten change the way businesses in the Japanese are managed.
conclusion● Rakuten achieves far-reaching reform of the entire company.● Rakuten accomplish a big goal.● Rakuten cultivate an employee by a res tructuring of the entire company● Rakuten anticipate the English educati onal innovation.
List of references● http://www.asahi.com/english/TKY20100701040● http://corp.rakuten.co.jp/● http://injapan.gaijinpot.com/2010/07/20/rak
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