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How Rakuten is planning to run their entire business in            English?                          s1170210             ...
What is Rakuten?●   Hiroshi Mikitani started a Rakuten in    1997.●   Rakuten supply many kinds of Internet    services.● ...
Managerial approach of Rakuten●   Rakuten aim to be No.1 of the Internet    services company in the world.●   Rakuten prov...
Managerial approach of Rakuten●   Rakuten advances into foreign markets.●   Rakuten expands ones presence around    the wo...
Managerial approach of Rakuten      in foreign countries●   The Rakutens sales have been flat in    the foreign countries....
Managerial approach of Rakuten      in foreign countries●   All of the company members of Rakuten    had to be able to com...
Employee training of Rakuten●   The company members of Rakuten have to    study English hard.●   The company members of Ra...
Rakutens policy●   The reading and writing skills in    English is inevitable for businesspeop    le to survive severe ent...
Powerful influence of Rakuten●   Rakuten is one of the most    influential company in Japan.●   Many companies in Japan mo...
conclusion●   Rakuten achieves far-reaching reform    of the entire company.●   Rakuten accomplish a big goal.●   Rakuten ...
List of references●   http://www.asahi.com/english/TKY20100701040●   http://corp.rakuten.co.jp/●   http://injapan.gaijinpo...
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How rakuten is _planning_to_run_their_entire_business_in_english

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Transcript of "How rakuten is _planning_to_run_their_entire_business_in_english"

  1. 1. How Rakuten is planning to run their entire business in English? s1170210 Hirofumi Hori
  2. 2. What is Rakuten?● Hiroshi Mikitani started a Rakuten in 1997.● Rakuten supply many kinds of Internet services.● Rakuten is one of the biggest Internet web site in Japan.● Rakuten is well-known online shopping site.
  3. 3. Managerial approach of Rakuten● Rakuten aim to be No.1 of the Internet services company in the world.● Rakuten provides new mechanisms of online shop with extraordinary speed.● Rakuten puts oneself in the mind of the customer.● Rakuten has always been ready to face a challenge.
  4. 4. Managerial approach of Rakuten● Rakuten advances into foreign markets.● Rakuten expands ones presence around the world.● Rakuten has bought many overseas Internet shopping site.● Rakuten try to raise ones international profile.
  5. 5. Managerial approach of Rakuten in foreign countries● The Rakutens sales have been flat in the foreign countries.● Rakuten have a high degree of expectation for the increase sales of the Rakuten.● The overseas market is a large and untapped market for Rakuten.● It is essential to Rakuten that start overseas operations.
  6. 6. Managerial approach of Rakuten in foreign countries● All of the company members of Rakuten had to be able to communicate and do tasks using English in the future.● The company members of Rakuten must do a presentation in English.● English will become its official language in Rakuten company.● Rakuten is going to drive globalization.
  7. 7. Employee training of Rakuten● The company members of Rakuten have to study English hard.● The company members of Rakuten have the potential to be canned for inadequate English proficiency.● Rakuten has supported employee efforts to learn English by tying up with an E nglish conversation school.● Sometimes the company members of Rakut en pay for English conversation school fee out of theirs own pocket.
  8. 8. Rakutens policy● The reading and writing skills in English is inevitable for businesspeop le to survive severe enterprise competition.● Therefore Rakuten set up severe systems to build up the company members English skill.● Rakuten need to set up severe systems in order to survive in the Internet market.
  9. 9. Powerful influence of Rakuten● Rakuten is one of the most influential company in Japan.● Many companies in Japan model the operation after the Rakuten.● Rakuten raise an alarm over the English language education in the japanese company.● Rakuten change the way businesses in the Japanese are managed.
  10. 10. conclusion● Rakuten achieves far-reaching reform of the entire company.● Rakuten accomplish a big goal.● Rakuten cultivate an employee by a res tructuring of the entire company● Rakuten anticipate the English educati onal innovation.
  11. 11. List of references● http://www.asahi.com/english/TKY20100701040● http://corp.rakuten.co.jp/● http://injapan.gaijinpot.com/2010/07/20/rak
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