How must SONY change its business strategies for 2010 and beyond? s1170210 Hirofumi Hori
What is SONY?● Masaru Ibuka and Akio Morita started a SONY in 1946 in Japan.● SONY is one of the biggest electronics company in Japan.● SONY is the most famous Japanese brand in the world.● SONY lead the market in audio and visual electronics.● SONY supply many kinds of business all over the world.
Managerial approach of SONY● SONY take over the many kinds of electronic company.● SONY produce a high quality product all over the world.● SONY develop a new technique for product development.● SONY take over the many kinds of electronic company.
Managerial approach of SONY● SONY successfully build up a core of fans.● SONY devise ways of advertising, commercial message and high-impact marketing technique.● SONY built a brand-name reputation and sub brand reputation such as walk man and Play Station.
Managerial approach of SONY● Tokyo-tsushin-kogyo change its name to SONY for globalization.● SONY started to advance into foreign markets at an early age.● The point of SONYs observation is very good.● SONY get a lot more energy than any other company.
Managerial approach of SONY● SONY acquire and maintain the worlds most advanced technology.● SONY make products of lead Japan generation consistently● Sony dominates occupy the market of the TV game and portable game.● SONY have substantial advantage over the competitive company
Managerial approach of SONY in 2010● SONY is serious about cutting group-wide costs.● SONY becomes to respond the market very quickly.● SONY reach out to the new consumers and develop untapped market.● SONY provide the ecologically friendly product to the customer.
Managerial approach of SONY in 2010● SONYs game project by using the network services is very hot project.● SONY start to the 3D-related product businesses● SONY expand theirs business by getting into many kinds of the market.● SONY strengthen the marketing strategies.
Managerial approach of SONY in 2010● SONY continue to invest in emerging markets in developing country.● SONY entry into lithium-ion battery business.● SONY set a new common goal of the company and share a common goal.● SONY expand the networked mobile business.● SONY accelerate rollout of e-book business
Conclusion● SONY have the strength to get involved in a variety of businesses.● SONY have many kinds of markets share in the world.● SONY bring together the outstanding technologies of the world.● SONY is the pride of the Japanese company.
List of references● http://www.sony.net/SonyInfo/News/Press/200● http://news.sel.sony.com/en/press_room/corp● http://en.wikipedia.org/wiki/Sony