Your SlideShare is downloading. ×
0
How must sony_changes_its_business_strategies_for_2010_and_beyond
How must sony_changes_its_business_strategies_for_2010_and_beyond
How must sony_changes_its_business_strategies_for_2010_and_beyond
How must sony_changes_its_business_strategies_for_2010_and_beyond
How must sony_changes_its_business_strategies_for_2010_and_beyond
How must sony_changes_its_business_strategies_for_2010_and_beyond
How must sony_changes_its_business_strategies_for_2010_and_beyond
How must sony_changes_its_business_strategies_for_2010_and_beyond
How must sony_changes_its_business_strategies_for_2010_and_beyond
How must sony_changes_its_business_strategies_for_2010_and_beyond
How must sony_changes_its_business_strategies_for_2010_and_beyond
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

How must sony_changes_its_business_strategies_for_2010_and_beyond

1,707

Published on

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,707
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
42
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. How must SONY change its business strategies for 2010 and beyond? s1170210 Hirofumi Hori
  • 2. What is SONY?● Masaru Ibuka and Akio Morita started a SONY in 1946 in Japan.● SONY is one of the biggest electronics company in Japan.● SONY is the most famous Japanese brand in the world.● SONY lead the market in audio and visual electronics.● SONY supply many kinds of business all over the world.
  • 3. Managerial approach of SONY● SONY take over the many kinds of electronic company.● SONY produce a high quality product all over the world.● SONY develop a new technique for product development.● SONY take over the many kinds of electronic company.
  • 4. Managerial approach of SONY● SONY successfully build up a core of fans.● SONY devise ways of advertising, commercial message and high-impact marketing technique.● SONY built a brand-name reputation and sub brand reputation such as walk man and Play Station.
  • 5. Managerial approach of SONY● Tokyo-tsushin-kogyo change its name to SONY for globalization.● SONY started to advance into foreign markets at an early age.● The point of SONYs observation is very good.● SONY get a lot more energy than any other company.
  • 6. Managerial approach of SONY● SONY acquire and maintain the worlds most advanced technology.● SONY make products of lead Japan generation consistently● Sony dominates occupy the market of the TV game and portable game.● SONY have substantial advantage over the competitive company
  • 7. Managerial approach of SONY in 2010● SONY is serious about cutting group-wide costs.● SONY becomes to respond the market very quickly.● SONY reach out to the new consumers and develop untapped market.● SONY provide the ecologically friendly product to the customer.
  • 8. Managerial approach of SONY in 2010● SONYs game project by using the network services is very hot project.● SONY start to the 3D-related product businesses● SONY expand theirs business by getting into many kinds of the market.● SONY strengthen the marketing strategies.
  • 9. Managerial approach of SONY in 2010● SONY continue to invest in emerging markets in developing country.● SONY entry into lithium-ion battery business.● SONY set a new common goal of the company and share a common goal.● SONY expand the networked mobile business.● SONY accelerate rollout of e-book business
  • 10. Conclusion● SONY have the strength to get involved in a variety of businesses.● SONY have many kinds of markets share in the world.● SONY bring together the outstanding technologies of the world.● SONY is the pride of the Japanese company.
  • 11. List of references● http://www.sony.net/SonyInfo/News/Press/200● http://news.sel.sony.com/en/press_room/corp● http://en.wikipedia.org/wiki/Sony

×