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How mc donalds_run_their_business
How mc donalds_run_their_business
How mc donalds_run_their_business
How mc donalds_run_their_business
How mc donalds_run_their_business
How mc donalds_run_their_business
How mc donalds_run_their_business
How mc donalds_run_their_business
How mc donalds_run_their_business
How mc donalds_run_their_business
How mc donalds_run_their_business
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How mc donalds_run_their_business

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  • 1. How Mc.Donalds run their business in China? Identify some of their strategies for doing business in East Asia? S1170210 Hirofumi Hori
  • 2. How Mc.Donalds run their business in China? Mc.Donalds penetrated the Chinese marke t in 1990. The number of Mc.Donalds store increase d to 500 during the thirteen-year perio d 1990-2003 in China. The number of Mc.Donalds store increase d to 500 during the only five-year peri od 2003-2008 in China. Now there are 1300 Mc.Donalds stores in China.
  • 3. How Mc.Donalds run their business in China? Mc.Donalds continued the operating poli cies and Americanized traditions in its early days in China. Mc.Donalds waited until the right time for moving aggressively into Chinese market. Mc.Donalds has been unable to take much market share from KFC in China. Mc.Donalds compiles the information about the rival company.
  • 4. How Mc.Donalds run their business in China? Mc.Donalds aims to expand theirs chain stores in China. Mc.Donaldss brand image will be redesigned to suit preference of the chinese market. Mc.Donalds will newly open casual and European-style stores so that they will achieve brand differentiation in t he market
  • 5. How Mc.Donalds run their business in china? Mc.Donalds is planning to increase the number of its round-the-clock stores. More than half of the new stores will be planed to open are drive through outlet. Mc.Donalds is planning to increase the number of store offer delivery service. Mc.Donaldss service coverage expand to the area where they have already entered.
  • 6. How Mc.Donalds run their business in china? Mc.Donalds sell special products which is for a limited time only. Mc.Donalds increase the choice of artic les on its coffee menu and also its foo d sets. Mc.Donalds has set up “Hamburger University”in China for fostering superior excellent, outstanding human resources. McDonalds changed its managerial approach to cope with poor sales.
  • 7. Identify some of their strategies for doing business in East Asia? Mc.Donalds go through representing styles from a variety of regions pretty throughly. Mc.Donalds implement a suitable management method for each place. Mc.Donalds places importance on firmly linking with local people. Mc.Donalds compiles the information about the rival company. Mc.Donalds has competition to keep the prices down
  • 8. Identify some of their strategies for doing business in East Asia? Mc.Donalds is specifically aimed at young people. Mc.Donaldss many stores strategically closed the shutter for evaluating brand value and building total business value. Mc.Donalds employ effective manager to run a pretty good operation. Mc.Donalds develop through friendly competiton with the rival company.
  • 9. Identify some of their strategies for doing business in East Asia? Mc.Donalds sell regular product at a bargain price. Mc.Donalds sells high-value added product at a high price. The customer can reserve the coupon thr ough their cellar phone or PC and they can buy the products for less than the advertised price with the coupon. Mc.Donalds revise the price. Mc.Donalds successfully communicated the American culture to the world.
  • 10. Identify some of their strategies for doing business in East Asia? The manager of Mc.Donalds know what to do. The manager of Mc.Donalds know what not to do. Mc.Donalds broadcasts a televison commercial advertising their products. Mc.Donalds sells great low-cost products. Mc.Donalds provide services in cooperation with many company.
  • 11. ConclusionThe business manager of Mc.Donaldsalways keeps his antenna fully spreadout.Mc.Donalds establishe the status of thefast food market as the center of thecapital market by running one of a kindoperation.Mc.Donalds always try a new thing andimprove themselves.Mc.Donalds reason speedly and develop ahealthy sense of perspective.

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