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Ex10 slide

  1. 1. How must SONY change itsbusiness strategies for 2010 and beyond? s1170199 Hiroki Seino
  2. 2. The aim of business strategies Business strategies of SONY established under the leadership of its new executive management team in April of this year. Its aim is to accelerate innovation and growth and to optimize business processes. Approximately 80% of its targeted 330 billion yen of group-wide cost reductions for the current fiscal year ending March 31.
  3. 3. Four initiatives To target consistent profitability in core hardware businesses. To provide new user experiences integrating innovative hardware, software and services. To reach out to new customers and develop new geographic markets. To Increase its focus on environmentally conscious products and processes.
  4. 4. Horizon from the measures It targets an annual 5% operating income margin and a 10% return on equity by the end of the fiscal year ending March 31, 2013. Sony is already becoming a quicker, leaner organization that is more responsive to the market.
  5. 5. Growth strategies To regain the leading market position in LCD TV business and strengthen profitability of game business. To maintain leading position as the number one digital imaging brand in the world. To provide new user experiences integrating innovative hardware, software and services.
  6. 6. Things learned from “Apple” SONYs focus is shifting toward products that support its media platforms that are just what Apple does. SONY seems to be learning from Apples success and building off of it in a way slightly it. In full startup mode as public companies chart their own courses and provide hope that there will be life after Apple.
  7. 7. Strategy Update in 2008 It continues PS3 cost reduction initiatives in the Game segment. It expands content and services available on the network platform. It continue to expand the PS3 customer base through the strength of Blue-ray Disc. It accelerate PS3 sales through upcoming key franchise software titles.
  8. 8. To be a leading company To leverage its unique advantage of producing both hardware and content. To continue to offer cutting-edge products together with superior content and services to meet the needs and expectations of their customers.
  9. 9. Conclusion The aim of business strategies is to accelerate innovation and growth and to optimize business processes. It targets an annual 5% operating income margin and a 10% return on equity by 2013. It tries to be a leading company from now on.
  10. 10. References http://www.sonyinsider.com/2009/11/19/sony-gets http://www.sony.net/SonyInfo/News/Press/200806 http://seekingalpha.com/article/312686-what-woul

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