Your SlideShare is downloading. ×
Week9
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Week9

568
views

Published on

Published in: Education, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
568
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. How Rakuten is planning torun their entire business in English?
  • 2. Contents・Introduction・History・Strategies・Efforts・Background・Goal・Summary・More information
  • 3. Introduction・Rakuten is integrated  internet serviceincluding online shopping.・Rakuten have 66 milion members of group.
  • 4. History1997 Rakuten was run a start-up business byHiroshi Mikitani.1999 Start business auction business1999 Changed its name to Rakuten2004 Second ranked site in Japan
  • 5. Strategies・To become No. 1 Internet service company inthe world, Rakuten require employees to haveEnglish ability.・By using English, rakuten will raise overseassales ratio to 70 percent of Rakutens overallsales.
  • 6. Efforts・They take in English by official language by2012.・Rakuten groups 6,000 employees need Englishcommunication abilities.・ They encouraged the use of English among itsemployees.
  • 7. Background・Overseas sales account for only 1 percent ofRakutens overall sales.・There is case that board members who cantspeak English in two years will be fired.  
  • 8. Goal・To become No.1 Internet service companyin the world.・To raise overseas sales ratio to 70 percent ofRakutens overall sales.
  • 9. Summary・Rakuten have various effort to become No.1Internet service company in the world.・As this way, rakuten take in English by officiallanguage by 2012.
  • 10. More information・Rakutenhttp://en.wikipedia.org/wiki/Rakuten・Rakuten to make English official languagehttp://www.asahi.com/english/TKY201007010404.html・Rakutens decision on English not welcomedby everyonehttp://www.japantoday.com/category/kuchikomi/view/rakutens-decision-on-english-not-welcomed-by-everyone

×