How Rakuten is planning torun their entire business in English?
Introduction・Rakuten is integrated internet serviceincluding online shopping.・Rakuten have 66 milion members of group.
History1997 Rakuten was run a start-up business byHiroshi Mikitani.1999 Start business auction business1999 Changed its name to Rakuten2004 Second ranked site in Japan
Strategies・To become No. 1 Internet service company inthe world, Rakuten require employees to haveEnglish ability.・By using English, rakuten will raise overseassales ratio to 70 percent of Rakutens overallsales.
Efforts・They take in English by official language by2012.・Rakuten groups 6,000 employees need Englishcommunication abilities.・ They encouraged the use of English among itsemployees.
Background・Overseas sales account for only 1 percent ofRakutens overall sales.・There is case that board members who cantspeak English in two years will be fired.
Goal・To become No.1 Internet service companyin the world.・To raise overseas sales ratio to 70 percent ofRakutens overall sales.
Summary・Rakuten have various effort to become No.1Internet service company in the world.・As this way, rakuten take in English by officiallanguage by 2012.
More information・Rakutenhttp://en.wikipedia.org/wiki/Rakuten・Rakuten to make English official languagehttp://www.asahi.com/english/TKY201007010404.html・Rakutens decision on English not welcomedby everyonehttp://www.japantoday.com/category/kuchikomi/view/rakutens-decision-on-english-not-welcomed-by-everyone