Week9
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Week9 Week9 Presentation Transcript

  • How Rakuten is planning torun their entire business in English?
  • Contents・Introduction・History・Strategies・Efforts・Background・Goal・Summary・More information
  • Introduction・Rakuten is integrated  internet serviceincluding online shopping.・Rakuten have 66 milion members of group.
  • History1997 Rakuten was run a start-up business byHiroshi Mikitani.1999 Start business auction business1999 Changed its name to Rakuten2004 Second ranked site in Japan
  • Strategies・To become No. 1 Internet service company inthe world, Rakuten require employees to haveEnglish ability.・By using English, rakuten will raise overseassales ratio to 70 percent of Rakutens overallsales.
  • Efforts・They take in English by official language by2012.・Rakuten groups 6,000 employees need Englishcommunication abilities.・ They encouraged the use of English among itsemployees.
  • Background・Overseas sales account for only 1 percent ofRakutens overall sales.・There is case that board members who cantspeak English in two years will be fired.  
  • Goal・To become No.1 Internet service companyin the world.・To raise overseas sales ratio to 70 percent ofRakutens overall sales.
  • Summary・Rakuten have various effort to become No.1Internet service company in the world.・As this way, rakuten take in English by officiallanguage by 2012.
  • More information・Rakutenhttp://en.wikipedia.org/wiki/Rakuten・Rakuten to make English official languagehttp://www.asahi.com/english/TKY201007010404.html・Rakutens decision on English not welcomedby everyonehttp://www.japantoday.com/category/kuchikomi/view/rakutens-decision-on-english-not-welcomed-by-everyone