How must SONY change its business strategies for 2010 and beyond?
How must SONY change itsbusiness strategies for 2010 and beyond?
Content・Introduction・History・Problem・Example of problem・Strategies・Solution・Summary・More information
Introdution・SONY is one of the biggest electronics maker.・SONY is the worlds largest software maker in theaudio-visuals fields.・SONY have power of brand in audio-visual equipmentand broadcasting equipment.
History1946 SONY is established by Ibuka Masaru and Morita Akio.They produced and sold Tape recorder and Transistor radio onthe first time in Japan.1979 They released WALKMAN (portable audio player)1994 They released PlayStation(home video game machine)
Problem・SONY faced a few problems in the current market.・In 2000, Sony lost 399.3 billion yen. The reason is fierce competition mainly withApple Inc. and Samsung Electronics Inc.
Example of Problem・Example of problem Slowing down of sales andrevenues, cost cuttings, moving factoriesin Asia, cooperation between divisionand efficient management.
Strategies・SONY have to take measures to solve theproblems. They should adopt for the next generation.・So,they produce a strategy, with profit andbenefits which is more closely to everydayoperations.
SolutionFor solving the problems, SONY should have takemeasures. 1.Using its technological know-how for high-endbusiness and office equipment. 2.Setting up operations in Asian countries by takeadvantage of cheap labor and emerging markets,
Summary・SONY have some problems. This problem is slowing down of sales and revenues,cost cuttings, moving factories in Asia, cooperationbetween division and efficient management.・For solving this problem, SONY take effective actionagainst. 1.Setting up operations in Asian countries because theircountry is cheap labor and the emerging market. 2.Using its technological know-how.
More Information・SONYhttp://en.wikipedia.org/wiki/Sony・Sony Gets Real, Defines Business Strategy For 2010 And Beyond www.sonyinsider.com/2009/11/19/sony-gets-real-defines-business-strategy-for-2010-and-beyond/・Sony problems and issues http://www.coursework.info/University/Business_and_Administrative_studies/Management_Studies/Sony_problems_and_issues_L848158.html