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  • 1. WEEK2 1. Research An ice cream shop The main office: Tokyo Capital: 1,000,000,000 yen Employee several: 200 people(Only in the main office) Business contents: ・The production of ice cream and a product accompanying this import and sale. ・The chain development of the ice cream shop and the supply of the product and management guidance. The thing that is important when it runs it: ・Quality maintenance Because when I have bad quality, the trust of the shop is not enough and I chase it and do it and cannot sell an article. ・Management of the hygiene side Because I treat food, I manage the shop in cleanliness. ・An attractive article Because it is given much profit if there is an article becoming the delicious article and eyeball, it is good. ・There are not the training, cooking Because I can omit trouble, I can sell an article quickly. ・The severe check in the company I check that I must not meet such as injustice or lack of hygiene at the whole company. 2. Organize Hello, I will establish the ice cream shop. There are some important things including these when managing it. First of all, it is a quality retention. The trust of the shop is lacked, and delicious goods doesn't sell, when the quality is bad. Next, it is management on the hygiene side. Because food is treated, it is necessary to manage the shop cleanly. Next, it is an attractive commodity. A lot of profits are raised if there are a delicious commodity and a bargain commodity. Next, it is a thing without preparation. Because time is omissible, it is possible to sell a commodity quick. Finally, it is a severe check in the company. It is necessary to check that there should be neither injustice nor insanitary in the entire company.
  • 2. 3. Plan Develop WEEK3 Email To: John Brine From: Naoya Kumada Subject: Assignment 1. Write a short e-mail entry to me (your instructor) explaining the following A. The ice cream liberates from the stress of every day, and relaxes. It is friendly for people of all the ages. It is possible to become Happy by eating the ice cream.
  • 3. B. The ice cream liberates from the stress of every day, and relaxes. It is friendly for people of all the ages. It is possible to become Happy by eating the ice cream. C. Money, land, an employee, a safe delicious ice cream that can enjoy oneself, and a clean shop are prepared. D. President : Okuyama Hereafter, our company will do so. It becomes it so. Variety of coiling round to management is decided, and the employee is made to be well-known and to execute it. Vice president : Ishimori President's support. Accounting : Kumada Management of cost used by management. Taster : Kawamura Examination of new commodity E. Serving foreigner's customers. Sampling of commodity for foreigner. Sincerely Naoya Kumada Internal Memo Date: April 27, 2010 To: John Brine From: Naoya Kumada Subject: Assignment 2. The forum entry should also include a separate internal memo (In preparation for a business plan) A. Organization and operation of franchise sales with ice cream and ice cream manufacturing and sales in Japan B. Company aims to grow constantly, the company's unique and vibrant. Your top priority to provide high quality and space is always valuable products. We continue to seek to improve the personal well-being of employees. C. Sales in Japan aims, the company wants from you is needed. D. Ice cream shop for everyone E. Our target is a older people chiefly center such as elderly person who communications and exercises.
  • 4. F. The ice cream sales industry is industry with a very high growth rate in the restaurant business now. It develops around the high school student, and the ice cream shop is a place of the place of recreation and relaxation, the communication space, and the enjoyment. In the less children and aging society in the future, service intended for the person of the old age will increase. In our company, I want to prepare the product suitable for needs of the society as accepted in such a society. G. Our company can match it to needs of a present society by developing the product for the old age. We think that our company obtains a lot of profits by these factors. Moreover, W think that the development of the product intended for the senior citizen competes with other enterprises. The base of the company becomes important for that. For example, we prepare the manufacturing machine that can mass-produce it, and we lay on researcher of the information research to make the product suitable. Sincerely Naoya Kumada WEEK4 1. INFORMATION RESEARCHER The company that examined it this time is [B-R 31 ICE CREAM] , [Haagen Dazs] and [Glacio Ice Cream]. Common feature of top page of web It is in the place where the latest information of the commodity is understood a t one view. It is not only information on the commodity, and information profitable for the customer is variously written. I think that this is because of the customer's seeing top page and being able to show interest at one view. Another can facilitate inquiring to be able to hear customer's opinion. It concerns the question and privacy, and it is possible to see at once. I think that this is very important because the customer's trust is obtained. [B-R 31 ICE CREAM] B-R 31 ICE CREAM puts the screen and the store retrieval throat of the member registration on the top page of the web. I think that it is profitable information for not the purpose purchase of the commodity alone but the person. [Haagen Dazs] Haagen Dazs thinks that it obtains trust by improving communications with the customer in the region
  • 5. accepting not only sales but also nutrition educations (delivery class and corporate visit to the elementary school). [Glacio Ice Cream] Glacio Ice Cream differs from the other two companies and is expounding the commodity to a usual similar customer for people of the food industry. Because it is not only a usual customer, it tries to obtain an advantage. 2. CONTENT ORGANIZER A. Customers have clearly seen, finish your sentence reminiscent to buy. B. Latest information Dietary education Easy to query Store locator or register Description of goods to people in the food industry C. 1. As well as product information, product information or future campaigns will release a limited time. Can be viewed immediately or sometimes what deals by buying the item. 2. That it can now be viewed on the FAQ and privacy 3. Our purpose is not only a purchase but I think they put no useful information for those. 4. Non-ordinary customers trying to profit from 5. Enhance communication with customers by region, with the confidence. D. Located just at a glance the latest information. As well as product information, product information or future campaigns will release a limited time . Can be viewed immediately or sometimes what deals by buying the item. This seems to get it from showing interest in your home to see at a glance. And listen to your opinion, which is easily able to be queried. That it can now be viewed on the FAQ and privacy. This is very important I think to gain your trust. For others, dietary Translations also find that the store and put the screen to register the web page (visit site instruction to elementary schools and business es) that accepts the food industry for people to It is also important that we also describe the product. 3. PLAN DEVELOPER http://www.slideshare.net/s1170186/ice-ceram
  • 6. WEEK5 A Our company is an ice cream shop to give children love and courage. 1990 Entrepreneurship Achieve a number of stores to 50 stores in 1995 Achieve a number of stores to 100 stores in 2000 Offices spread across Asia, 2005. Give poor children the love and courage, 2007. Desire to Europe. Confused by differences in customer base in Europe, 2008. Number of stores to 50 stores over 31 years abroad. Okuyama, president bowing out in 2010. Appointed president, replacing Kumada. B Product Price The glutinous ice cream cone. Product name Mochitsu love and corn (corn) 100 yen (including tax) Mochitsu courage and corn (green tea), 100 yen (including tax) C Ate to give happiness to everyone who. Filled with laughter and joy. Regardless of age with moderate to enjoy. New sensation, you can experience a new texture. D Contact information 0120-77-7777 Installation site Tokyo(Head Office) Japan cites Major countries
  • 7. WEEK6 1. INFORMATION RESEARCHER - A. http://www.fabjob.com/icecream.asp http://www.scribd.com/doc/15586018/Ice-Cream-Shop-Business-Plan http://www.referenceforbusiness.com/business-plans/Business-Plans-Volume-03/Ice- Cream-Shop.html We want to make final document in consideration of the following content from now. Basic company information (for instance, company name and location place, etc.) Management strategic Merchandise strategy Future work B. The development of the commodity that squeezes the clientele is important. It is very important that the commodity suitable for needs of the society produce. The advertisement including the television and the Internet is useful for the company. The name of the company, the number of employees, and the number of stores and director are carefully decided. Making efforts to a new business becomes a strong point for the company. C. Very useful information setting up an operation was written in these article. It wants to extract only important information and to bring it together in final document though there were a difficult economic terminology etc. D. First, it explains essential information of the company. For instance, it is a company name, and a number etc. of employees. Next, to establish the house brand, it concretely thinks about the frame of the commodity. Then, the development of the commodity that suits consumer needs and a social trend of the age becomes important. Finally, it thinks about the view in the future. 2. CONTENT ORGANIZER A. Basic company's information (company name and location) Management strategy, pro duct strategy, future activities. These include the presentation of information.
  • 8. B. £±company's information An ice cream shop based in Tokyo. Number of employees working in 200 Head is a capital of 10 billion yen. The company is full of vitality, we are developing ne w products every day. £²Management strategy Explore the issues from a strategic perspective, operating under the authority envisions Using Map in order to solve new problems, the key figure in the development and laid a challenge to himself, without realizing the vision ends with recommendations aim As a result, bring about great success in business. £³Product Strategy Consider not only the goods themselves, what the customer needs, products and services that respond to something we all activity to create a new development. £´Future work Increase the number of stores, our goal is to taste the ice cream company as man y of our customers. Therefore, we aim to make better business every day. In addition, focusing on developing new products, working hard to grow sales. C. The important point is that companies have written about, it is clear that what we have for sale. Furthermore, it is written will be important in managing the company. Think that our first customer. Finally, it says that the company can be trusted. D. The first is to encourage our customers to understand. In addition, B did not want to have easy convincing people to see if you write a sentence like this. 3. PLAN DEVELOPER http://www.slideshare.net/s1170186/sw3-week6
  • 9. WEEK7 COVER PAGE 1 name of the business 32 2 address Tokyo 3 telephone number 0120-777-7777 4 name of owner Toshiki Okuyama 5 logo(a professional attractive logo can be used to dress up the cover page) 6 submitted to(for financing only) Executive Summary A. Company name and type 32 and ice cream shop. B. Goals or objectives of the plan We establish the company where it is given children love and courage. C. How the plan will be implemented With a simple price and a reliable article, it is easy to buy children. D. Effect of the plan on the business Children eat ice cream and become happiness. If you're obtaining a loan or equity your Executive Summary should also include: A. Name of the business and the legal for of operation, e.g. Service trade. B. Amount of money needed 1,000,000,000 yen. C. How the money will be used Foundation of the shop, production of the article, salary to the employee, and so on. D. Effect of the money on the business Profit is put the expansion of the store and support to the poor children. The Business A. Description of the Business 1. What your business is, or will be if it is a start-up situation?    "32" will be a start-up ice cream parlor located in leased space at shopping center and amusement park in the whole country, ten years from now, shopping center in the world.    A hundred-day option has been taken on this location.    The estimated opening date is April 2011. 2. How you plan to run it? It sells in the start and "32" sells the ice cream for the general public to the major city in Japan. An original ice cream factory will be established in several years, and
  • 10. the ice cream is mass-produced. The machine can save the labor cost because it produces ice creams. High-level ice is produced, and it will aim at the further profit acquisition for the well-to-do population in several years. In the development of the commodity, only ice creams are produced by using the material selected carefully. 3. Why you think it will be successful? "32" will be successful because it can answer needs that the customer requests. It is to gather by the family, the shopping center and the amusement park are the best for break time. It is thought that "32" succeeds because of such a viewpoint. B. Industry Analysis ・Is it a fad? Yes, it is. The high school student is mainly being supported by a wide generation. ・Is it seasonal? No, it's not. It is possible to eat in and out of season recently. ・Is it increasing or decreasing? It is increasing. ・Does it simply grow with the population? Yes, it does. It is possible to eat in and out of season recently. ・Is the market always there, always the same? No, it's not. It thinks about not only the child but also the green tea flavored ice cream, etc. for the senior citizen. ・What are the factors affecting the growth of the market, and of market share? Development of commodity suitable for eminence of company name, location of each store, and customers' needs. ・Where are they located? Shopping center and amusement park, etc. in which a lot of families gather. ・How large is the market? It risks, and the ice cream industry has expanded the market to the world whole country including "31". ・What are their characteristics? The number of customers never decreases rapidly because it is being supported by the customer of a wide generation. ・What percentage of that market is the business' share? 25%. ・Who are the potential customers for the business' product or service? The young person can increase the number of senior citizen's customers by the center and the product development. C. Vision Statement In five years, "32" will plan an original ice cream production line. And, expansion plans will be developed for company owned and franchise locations in other country.
  • 11. D. Vision Trigger The main vision trigger will be the catchy slogan: "Pleasure and laughter to you!" The vision trigger will emphasize the togetherness of the family and the friend in eating ice. A lot of numbers of customers are expected to increase by giving laughter and pleasure to eat. E. Mission Statement We, the employees and management of "32", make this pledge to you, our valued customers: ・We pledge that we will product a fresh ice creams in a sanitary environment.   ・We pledge that we will manufacture the ice cream that considers nourishment, and urge the growth of a child.   ・We pledge that we will guarantee laughter and pleasure to all the people who ate the ice cream. ・We pledge that we will continue management it coexists with the surrounding environment, and without the trouble.   ・We pledge that we will think that each one of the customer is Man of Destiny, and value my customer by a polite serving.   ・We pledge that we will research the product suitable for customer's needs, and will manufacture the first customer commodity in the future.   ・We pledge that we will correspond promptly to the customer's question. ・With dissatisfaction in our correspondence, we do not get the calculation. F. Business Objectives "32" will have these business objectives during its first three years of operation: 1. Owner draw of 2,000,000 yen per month in Year 1. 2. Cash balance of 25,000,000 yen at the end of Year 1. 3. Owner draw of 4,000,000 yen per month in Year 2. 4. Cash balance of 10,000,000 yen at the end of Year 2. 5. Owner draw of 3,000,000 yen per quarter in Year 3. 6. Cash balance of 5,000,000 yen at the end of Year 3. BUSINESS OPERATIONS: MARKETING A MARKETING PRODUCT Aims to develop better products and hygiene becomes your eye. The sale also would like to meet seasonal and limited edition which each generation. PRICE Get the cheaper prices at the root of your own stuff, but I want to buy a child-friendly prices. Will also seek to identify other companies that offer a variety of other coupons. PLACE The location of schools and school road with heavy traffic along the road, out in the big stations and stores, aims to be accepted by young and old shops.
  • 12. PROMOTION Division will also compete in individual and company take the approach that assigns rewards based on the profits have produced. By doing so, become a company better. BUSINESS OPERATIONS: COMPECTIVE ANALYSIS B COMPETITIVE ANALYSIS     1 31 アイスクリーム 東京都品川区上大崎3-2-1 目黒センタービル 尾崎仙次 2 ハーゲンダッツジャパン株式会社 東京都目黒区上目黒2-1-1 石井靖幸 3 コールドストーンクリーマリージャパン株式会社 東京都港区麻布十番2-10-3 マイスクエアビ ル4F 澤田貴司 4 フォーモストブルーシール株式会社 沖縄県浦添市牧港5丁目5番6号 苅谷奨治 Items 31 ice cream Haagen-Dazs Cold Stone フォーモストブルー シール Days Open 7 days a week 7 days a week 7 days a week 7 days a week Price Level low High Low Moderate Specialty Icecream flavors Yogurt Low Prices unknown Sandwiches Yes No Yes No Breakfast Yes No No No Items Reputation Excellent Excellent Excellent Excellent Years Unknown Twenty six Five Ten In Business Discounts Senior/Special Special Senior Special Promotion Promotions Promotions National Yes Yes Yes No Chain Methods of Promotion Yellow Pages Yellow Pages Yellow Pages Yellow Pages Newspaper Newspaper Flyers Newspaper Apparel Radio/TV Radio/TV BUSINESS OPERATIONS:LEGAL STRUCTURE C LEGAL STRUCTURE Our fully automatic soft making machine will be operated as a sole-proprietorship owned by J.B. Entrepreneur. BUSINESS OPERATIONS: MANAGEMENT EXPERTISE D MANAGEMENT EXPERTISE The owner, J. B. Entrepreneur, has founded three highly successful food service businesses in the Valley City area. The owner holds an undergraduate business degree and an MBA from the School of Entrepreneurship, California State University, Valley City. J.B. Entrepreneur has also received a Diploma of Merit from the International Premium Ice Cream Institute, Paris, France.
  • 13. J. B. Entrepreneur’s extensive business enterprises have used several reputable Valley City professionals who provide business services. These include the Goldsmith Insurance Agency, Jerome and Company CPAs, and Jensen, Barker, and Symthe law firm. The owner has had a long term banking relationship with Valley City National Bank. J. B. Entrepreneur is also a highly regarded consultant to food service businesses in Central California. Although consulting income is not included in the financial projections of this plan, J. B. Entrepreneur usually consults five hours per week at $90/hr plus travel expenses; fee for a day’s consulting is $600 plus travel expenses. BUSINESS OPERATIONS: SUPPORT PERSONNEL E SUPPORT PERSONNEL The majority of the employees will work part-time with a full-time manager. Student employees will earn $7/hr. initially with an opportunity for pay increases. The manager will be paid 10% above prevailing salary levels. A policy of promotion from within will be adopted. Summary The business summary is the most important and perhaps the most difficult part of the business plan. This is where you can bring together the different parts. If your points make sense and leave the reader with the conclusions you want drawn, then you have done your job. The tone should be positive. The reader should have a feeling of confidence in the plan. This feeling will be enhanced if the writing is clear, direct, brief and to the point. Supporting Documentation 1. Resume Resume is important. Cite experience and capabilities that contribute directly to your understanding and operation of the business. Include your education, volunteer activities, or outside activities. 2. Letter of Intent If you are going to catering parties, manufacturing, importing or exporting goods, and have commitments from prospective clients, include their letters of intent to do business with you. Related to letters of intent are in-hand purchases orders that are forms rather than letters. 3. Letter of Recommendation Include two or three letters of reference from people who know you. These can be business or community leaders, friends, or business associates. A reference letter should be short, saying how long the person has known you, and something about your good character. 4. Special Awards, Achievements 5. Newspaper and Magazine Clippings If you or your business have favorable publicity for business, public service, or civic awards, include copies of new clippings as part of your supporting documents. Also, include news items that relate to your business.
  • 14. 6. Additional Relevant Information Supporting Your Business This section may include: a building lease, a franchise agreement; a purchase agreement; copies of licenses and permits; specifications and cost breakdowns; a partnership agreement; and articles of incorporation. WEEK8 1. INFORMATION RESEARCHER - A. http://www.howtobooks.co.uk/business/reports/feasibility.asp http://cn101.liangcity.com/docs/Feasibility_Report.pdf http://www.blurtit.com/q358292.html We want to make final document in consideration of the following content from now. An introduction with in outline of the proposal A broad data flow diagram of the existing system. A modified data flow diagram. All possible alternatives solution. Merits and demerits of each solution. B. Information on how to compose Feasibility report, the content, and writing, etc. was written in this article. Therefore, this article was chosen. I want to make Feasibility report from the following compositions in a present project again. 1: What the proposed system will achieve. 2: Who will be involved in operating the proposed system in the organization. 3: The benefits that system will give. 4: The organizational changes needs for its successful implementation. 5: The estimated cost of the system. C. In these articles, I thought that collection of information in the industry was necessary some other time. In addition, I understood that possibility of the realization came very much by investigating a factor related to the industry of oneself and came. D. Write a paragraph explaining the link between the reference documents and the current project. Information on the dependent business is collected in the start. Moreover, various factors in the industry are investigated. Feasibility Report is made by collecting these information. The composition of this Feasibility Report is Introduction, Problem, Objectives, Methods, Feasibility analysis, Summary, and References.
  • 15. 2. CONTENT ORGANIZER - A.We examined the documentation and reference materials have been examined so fa r,will document the logical and clear. B.Outline Data flow Alternative solution Merits of solution Demerits of solution C. Who will be involved in operating the proposed system in the organization. What the proposed system will achieve. The benefits that system will give. The organizational changes needs for its successful implementation. The estimates cost of the system. D.Every sentence made headlines, and the Outline, Data flow, Alternative solution,Merits of solution, Demerits of solution we described in this order. Very clearly, the logical configuration has been. 3. PLAN DEVELOPER- http://www.slideshare.net/s1170186/week8-4502769 WEEK9 A. Basic purpose for launching this business 1, To give children a dream and courage. (I contribute sales to poor children.) 2, I have I eat ice cream and become the smile. 3, I spread the taste of “32 ice cream” all over the world. 4, I have children find happiness with inexpensiveness and a taste. 5, The goodness of the ice cream is understood. B Necessary permissions, you can use computers and official documents, could easily get. Personnel, if the Internet advertising and recruitment, said the reward would easily meet. Machine, if there is sufficient capital, together with ease. However, if capital becomes less difficult.
  • 16. C Since the company's location in Tokyo, the land cost is Necessary to establish a company becomes a problem or how much capital they get so much higher. Not enough employees at the launch of the company. Enough to attract even in advertisements will not reach. This is the second problem. The products and the company's attention, if possible get better at it the right to prevent goods produced and how other companies do not want to imitate. But the problem is when you can get it. D. What will be some of the considerations when deciding on the following: a. company hours b. pricing of your product c. the location that will be rented or bought d. advertising your product. a. Do you be a type or make it to the type at night in daytime? How do you work overtime? Whether it contradicts the labor law in the country or not? b. A standard price in the industry is considered. Width of price. c. Price of land of opening headquarters. Present business. Economic view in the future. d. Advertising expenses in each media. Is there an advertising potential? Which media are used? WEEK10 1. INFORMATION RESEARCHER - A. Summarize the results from three online documents that you searched for information that you planned to include as part of the final document OR used as a reference / example? http://www.writershelper.com/instruction-manuals.html http://www.articlesbase.com/writing-articles/how-to-write-better-instruction-man uals-57578.html http://www.playstation.com/manual/pdf/PSP-1001K- 2_1.pdf#search=%27Instruction%20
  • 17. Manual%27 B. Why did you choose these reference documents? Why are they important? Write 5 major points in the document that are important for the current project. A lot of Instruction Manual was written in these articles. These were written clear, and plainly. In addition, a concrete way to set up the plan was written. 5 major points : Decide on your slant Give some special information Decide how to list materials Think through your instructions Use formatting to clarify your message C. How do you think the information that you are supporting will contribute towards the final document? How should your group adopt some of the points that you mentioned in the reference articles? OUTLINE YOUR TOPIC START WITH THE SUPPLIES MOVE STEP BY STEP DO THE PROJECT KEEP IT SIMPLE It wants to use the above in the mind and to use it for our final document. I want to make the final sentences respectively according to an individual process though it is thought that there is a difficult concept, too again. D. Write a paragraph explaining the link between the reference documents and the current project. We want to be explaining the commodity in detail in the beginning. Next, I want to publish it is like notes and outlines, etc. in the commodity and all information. At this time, I want to write compatible sentences. Finally, we want to put optional information on the index and company information, etc. 2. CONTENT ORGANIZER A. Clearly organized, easy to understand that the configuration of the document layout, and anyone thinking about painting. So, looking on the Internet "Writing Instruction Manuals" as a reference. B. 1 Decide on your slant 2 Give some special information 3 Decide how to list materials 4 Think through your instructions 5 Use formatting to clarify your message C. 1 Investigate whether any preferred services and popular products to customers
  • 18. to help them store sales. 2 Including price drops and special sale items, keep advertising and Internet advertising in advance that it will benefit you. 3 Together a list of raw materials to keep employees working easy. The ingredients are hot selling items you purchased a lot. 4 Employees work more easily, we have the facilities and benefits such as company payroll for the company to hold on, to reduce the disadvantage and frustration. 5 Do not waste your complaints from customers in the company, you established a system that can quickly improve the bad points. The company contributes to cool it. D.This arrangement was originally planned to finish those easy viewing from the configuration document can be easily understood by anyone thinking of painting or layout. The fabric of the better ones refer to three documents. 3. PLAN DEVELOPER http://www.slideshare.net/s1170186/week10-4599031 WEEK11 A. A brief overview of the company and its products. company: Our company is an ice cream company called ”32". It is the company where it has employees more than 200 people, and it went into to the foreign countries. In addition, I aim for ice cream shop "that it is given children love and courage”. product: Mochitsu love and corn,100 yen (including tax) . Mochitsu courage and corn (green tea), 100 yen (including tax). B. How is one of the products created or used? How to make commodity: The yolk is extended with milk. It often mixes it adding sugar and the cornstarch. It throws in a bit of salt out and sweetness is put out. The warm milk is slowly slowly added to the person skin with the milk pan. This seed is exceeded by the strainer. Slowness is put while mixing it with the medium flame with the wooden spoon.
  • 19. When it often cools, and slowness begins to adhere, it lowers from the fire, and each pan is cooled with the ice water. It cools up to 15 degrees, and the smell is applied with the vanilla essence and the brandy. The whipped cream set up for five minutes is added to a cool seed, and it mixes it quickly. (The powder of the powdered green tea taste is put. ) The seed made a sink can is put, and it hardens it with the freezer. Move the thing that hardened in about 3〜4 hour to another piece container, flatten in addition, and to the freezer again. This work is repeated three times. C. How does a person (customer or employee) decide what to do (what to make or what to buy)? To raise employee's motivation to the start, the salary, the working environment, and the welfare relation are straightened. The reward wants to install the system that increases salary depending on the effort regardless of the age again. To raise customer's buying intention, I want to value the quality enhancement and serving a positive promotional ad and the commodity again. D. How are the products packaged? Wrapping should not relate to make most commodities in front of the customer. However, the part that is the clasp of the hand is wrapped with paper because there is danger of making the hand dirty while it eats ice. The cup sales in the retail store want to prevent ice from melting even if wrapping that can keep the cold is done, and time passes again. E The employee is made to correspond as not must be going to the customer. Clear grasp of commodity and kind serving for that. The commodity (ice cream) is made promptly, and politely, and the customer is made to deliver it. The customer defends minimum manners, and it is waited to complete the commodity. I am allowed not to become troubled of other customers. F They are made to give the employee a certain summary of the question from the customer frequently, and to correspond. Training concerning the annual service is opened. The action on a point to be checked and a new problem etc. are confirmed.
  • 20. G It endeavors so that even the customer and the employee may solve the problem that the person has corresponding to polite the kindness. When there is a problem that corresponds and cannot be partitioned, the conference etc. are held in the company and it undertakes the problem solving then and there.
  • 21. WEEK12 Ice Cream Company Group E s1170183 Toshiki Okuyama s1170186 Chika Kawamura s1170188 Naoya Kumada Web-brochure ★ Purpose We give children love and courage. ★ Prices of article Mochito love and corn (vanilla) : 100 yen Mochito courage and corn (green tea) : 100 yen ★ Benefits of using your product ★ Contact Details 0120-77-7777 ★ Office Location Tokyo
  • 22. Business Plan Company name and type 32 and ice cream shops. Goals or objectives of the plan. We establish the company where it is given children love and courage. How the plan will be implemented With a simple price and a reliable goods, it is easy for children to buy our shop's ice cream. Effect of the plan on the business which children eat ice cream and become happiness. Our shop's ice cream makes happy from children to the elderly person.
  • 23. Importance of the Web-brochure document for Starting our business It is easy to transmit in information to be passed on. Receive trust from the customer. Importance of the Business Plan document for Starting our business With a simple price and a reliable article, it is easy to buy children. Children eat ice cream and become happiness. The main vision trigger will be the catchy slogan: ”Pleasure and laughter to you!" The vision trigger will emphasize the togetherness of the family and the friend in eating ice.
  • 24. Explain the logical arrangement of the content in Web-brochure document ・Latest information ・Dietary education ・Easy to query ・Store locator or register ・Description of goods to people in the food industry Explain the logical arrangement of the content in Business Plan document Vision Trigger Represent goals and objectives for success Industry Analysis Always needed in the role of corporations to profit immediately. Marketing Market research and applying it is advantageous to the company. Competitive Analysis Corporate responsibility and to put the difference between competitors.
  • 25. In Web-brochure document What are the major headings,questions, key words? Why are they important? Definition of major key words Understand the latest information of the shop at first glance. Management to get the trust of the visitor. Careful article explanation. A membership system to get the more advantage information. The place where it is give an opinion a visitor
  • 26. In Business Plan document What are the major headings, questions, key words? Why are they important? The Business: The most important headings in the basic business plan. Business Operations: Important to continue to operate in more of a business plan. Financial Planning Tools: Salary level is important for employees to hire employees. Supporting Documentation: As important to support your efforts and enterprise. Thank you for Listening
  • 27. Script slide2 At first I think that we will do a company of ice cream shop reaching in the world, “32 ". The purpose is "We give children love and courage. ". I have children please with cheap ice cream deliciously and contribute the profit to the children of a poor country of the world. I give children love and courage thereby. This is a thing of the existence that seems to be Anpan-Man who protects children from a bad enemy by a bean-jam bun definitely! In addition, we aim at the ice cream shop where adult can be satisfied with. Next about the price of the article. The article of our “32” company " is 2. It is "Mochito love and corn" of the vanilla taste and "Mochito courage and corn" of the powdered green tea taste. As for both cheap, but particular about subject matter very much! In addition, I take these brand names out of the purpose of the company. Next, "Benefit of using your product" is Ate to give happiness to everyone who. Filled with laughter and joy. Regardless of age with moderate to enjoy. New sensation, you can experience a new texture. Detail and Office Location of our company are streets of the slides.
  • 28. Slide3 Company name is 32 and company type is ice cream shops. Our company was named as a target to create a startup shop ice cream is better than 31 ice cream most popular ice cream shop. And ice cream is loved by all generations from the elderly and children , that is popular. Goals or objective of the plan. We establish the company where it is given children love and courage. To give our children the love and courage to strive for improved services and technology best. How the plan will be implemented With a simple price and a reliable goods, it is easy for children to buy our shop's ice cream. Great care to try to manufacture the product cheaper from procurement of raw materials affordable to children. Moreover, not only cheaper, Tamer hygiene care and of course, you have peace of mind, I will do my best to make you eat it. Effect of the plan on the business which children eat ice cream and become happiness. Our shop's ice cream makes happy from children to the elderly person. Regardless of age, ice cream, so happy to eat food that everyone likes, and the production of ice cream for everyone to feel good for any age. Yet, something that can be confidently recommended to any age, but I would like to devote myself now able to do so. slide4 The first is It is easy to transmit in information to be passed on. I can convey the information that we want to tell to a visitor by Web-brochure immediately. Next is Receive trust from the customer. I can get trust from a visitor by telling a company and the right information of the article to a visitor in Web-brochure.
  • 29. Slide5 With a simple price and a reliable article, it is easy to buy children. Great care to try to manufacture the product cheaper from procurement of raw materials affordable to children. Moreover, not only cheaper, Tamer hygiene care and of course, you have peace of mind, I will do my best to make you eat it. Children eat ice cream and become happiness. Ice cream but I think good food is also versatile in any age-class, especially to children is give more happiness and excitement. Think of happy faces of children eating ice cream on a hot day. Moreover, even on cold days into kotatsu and is also the children will enjoy eating ice cream while warm. The main vision trigger will be the catchy slogan: "Pleasure and laughter to you!" Our slogan "Pleasure and laughter to you!" As I said, food is ice cream brings happiness to people. Therefore, you eat ice cream, be happy and smile naturally. But it is so delicious that eating ice cream, we like to make ice cream enjoyed by the people. The slogan made the original idea. The vision trigger will emphasize the togetherness of the family and the friend in eating ice. As our future prospects, not only bring joy to people, I aim to produce ice cream that would melt the coldest of friendships and parent-child relationship. Ice cream is cold, about what a cool melt in a negative way other influential Ideally a good ice cream. Slide6 Explain the logical arrangement of the content in Web-brochure document. It is thought that the very important document is as follows for our project of the present.
  • 30. It, Latest information. Dietary education. Easy to query. Store locator or register. Description of goods to people in the food industry. I am advantageous and think these to be very important to get trust to our company. Slide7 Explain the logical arrangement of the content in both documents? Vision Trigger Represent goals and objectives for success We establish the company where it is given children love and courage. To give our children the love and courage to strive for improved services and technology best. In the end, no matter how young and old generations, the company that you want to come out and speaking the name of our ice cream. Industry Analysis Always needed in the role of corporations to profit immediately. Our corporate efforts alone, so spoiled, and examine market research surveys and miss the rival company's product and sales. In addition, the study also failed to fit the ice cream and ice cream places do not sell it. Marketing Market research and applying it is advantageous to the company. Even with some delicious ice cream charm, to be sold that place and time will differ greatly depending on quality of sales also deserted. So, therefore, that the marketing approach is taken, a great impact on sales. If good marketing is essential so that our ice cream is sold to so many people. Competitive Analysis
  • 31. Corporate responsibility and to put the difference between competitors. Since competition is very important to their product better, and you find things that are important for the company. The only competition will only benefit their big big change that will in employee motivation. Slide8 In Web-brochure document, What are the major key word ? Understand the latest information of the shop at first glance. Management to get the trust of the visitor. Careful article explanation. A membership system to get more advantage information. The place where it is give an opinion a visitor. These are the things that are very important to make our company better. I think that it is an important element to put in Web-brochure. Slide9 In each document, what are the major headings, questions, key words? Why are they important? The Business The most important headings in the basic business plan. We started in this business is the core of the most important part. Talk about anything and start this first. Here, the decision went for it and think it's important that the foundation of the company. Business Operations Important to continue to operate in more of a business plan. This work is intended to bring happiness to people, to create products that sell better
  • 32. paying one's soul. Repeat such a thing, and happy people on a larger scale. It is young and old generations, regardless of anyone happy. Financial Planning Tools Salary level is important for employees to hire employees. An important part of the motivation of both good and bad employees and one part of this decision in determining the salary portion of employees and part-time job. From a part-time employees and higher is better. But the company does better than cheap. The work has been united towards one goal, only part of this conflict will always dangerous. Supporting Documentation As important to support your efforts and enterprise. Used in a variety of situations troubleshooting and feedback from customers, parts that are absolutely necessary to any company. Here, was written better than the carefully detailed, useful. Slide10 Thank you!