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  • 1. What led to the downfall of the Toyota brand-name worldwide? s1170187 Daichi Kikuta
  • 2. About ToyotaReported highway fatalities associated with runaway Toyota vehicles surged in recent weeks as the world’s largest carmaker revealed that its U.S. sales continued tumbling.
  • 3. 2009● Automakers on Tuesday released their U.S. sales figures for February.● the first full month since Toyota’s recall woes hit the headlines. Nearly all the major companies except Toyota, whose sales declined almost 9 percent, reported double-digit percentage increases over sales in February 2009.
  • 4. 1990 Ford Motor Co. led the way with a 43 percent jump, which let it seize themonthly top spot from General Motors Co.for the first time since the late 1990s.
  • 5. NHTSA announced that the number of fatalities unofficially blamed on unintended acceleration in Toyotavehicles since 2000 had risen by more than 50 percent since Feb. 15.
  • 6. Recall● Three-quarters of the fatal accidents (32 out of 43) were reported to NHTSA during the four months since Toyota recalled nearly 4 million vehicles in October for gas pedals becoming entrapped by floor mats.● Twenty-six fatal incidents were reported after Toyota recalled more than 2 million vehicles for “sticky pedals” in January.
  • 7. Toyota’s showrooms● Toyota’s showrooms began hurting in earnest in February, with U.S. sales declining 8.7 percent.● The overall drop included a plunge of 20 percent in purchases of Camry sedans, the top-selling passenger car in the American market for the past seven years.
  • 8. EvenChrysler LLC experienced a sales gain of 0.5 percent last month, its first year- over-year gain since the recession began in December 2007.
  • 9. Victory● the biggest winner was Ford, which sold 142,006 cars and light trucks, compared with 99,050 in February 2009.● Ford’s surging numbers topped GM’s monthly unit sales for this February (141,535), the first time Ford has done so since July 1998, when GM was hampered by a labor strike.
  • 10. Reference● http://www.thetimes.co.uk/tto/news/● http://en.wikipedia.org/wiki/2009%E2%80%932011_● http://www.washingtontimes.com/news/2010/mar/03● http://www.cbsnews.com/stories/2010/02/24/evening