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Purezen5 1
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  • 1. How Rakuten is planning to run their entire business in English? s1170187 Daichi Kikuta
  • 2. Creator● Hiroshi Mikitani is president of Rakuten Inc.● He speaks in English conference at headquarters.● He said that makes dismissal those who cannot speak English.
  • 3. About Rakuten● The Rakuten group has 6,000 employees globally, and there are 400 are non- Japanese.● The company doesnt keep track of how many non-Japanese it has in Japan, while the 16 board members at its headquarters in Tokyo are all Japanese.
  • 4. Employee● Japanese companies looking to expand their overseas sales dont deny the merit of having employees proficient in English.● Japanese is the best language for Japanese to communicate with each other, and of course other companies should also try to improve their employees English skills.
  • 5. Official language● Rakuten is one of a very small number of Japanese companies able to push English as official language.● Rakuten employees are under a lot of pressure to learn English.
  • 6. Berlitz Japan Inc● 200 employees out of 3,000 working at the headquarters take lessons from Berlitz Japan Inc.● But Rakuten is not providing financial support for lessons, but Berlitz offers a discount.
  • 7. Fast Retailing Company● In a similar move, Fast Retailing Company will make English an official language starting in March 2012.● But meetings among Japanese employees and e-mail exchanges with Japanese wont have to be in English.
  • 8. Other major company● Other major firms have long focused on improving the English proficiency of their employees as they look to expand overseas amid the declining labor pool at home.● However, few have made it a rule to adopt English as their official language.
  • 9. Conclusion● the degree to which English is necessary at Rakuten is far lower than other companies.● Rakuten employees dont need to speak English.● It is difficult to speak English as official language in company.
  • 10. References● http://search.japantimes.co.jp/cgi-bin/nn20● http://en.wikipedia.org/wiki/Rakuten● http://global.rakuten.com/corp/company/

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