Introduction・Sony is the leader electronic manufacturer and the electronics company.・Sony is involved in 6 businesses. - electronics, games, finance, music, movie and others.・Sony established the new executive management teams in April.
History・In 1946, Tokyo Tsushin Kogyo was established by Masaru Ibuka and Akio Morita.・In 1958, Tokyo Tsushin Kogyo changed the company name to Sony.・In 1970, Sony become the first Japanese company to listing the New York Stock Exchange.
Problem・By late 2008, Sony was in deep trouble that they have the excessive loss.・Sony undergo the adverse implications of frequent restructuring.・Sony was affected by competition in global consumer electronics industry.
Strategy・Sony has reformed the structure of organization. - It is intended to accelerate innovation and optimize business processes.・Sony target on consistent profitability in core hardware business. - TV, games and digital imaging.・Sony develop the environmentally conscious product.
Result・Sony launched a succession of competitive products by 2010.・Sony achieved the group-wide cost reductions for the current fiscal year ending March 31, 2010 by no later than the half of the current fiscal year.
Future・Sony strengthen profitability of game business.・Sony provide new user experiences integrating futuristic hardware, software and services.・Sony develop to new customers and new geographic markets.
Summary・Sony focus on environmentally conscious products and processes.・Sony expand 3D related product business in 2011.・Sony targets on an annual 5% operating income margin and a 10% return on equity by the end of 2013.
References・Wiki http://en.wikipedia.org/wiki/Sony・Sony Gets Real, Defines Business Strategy For 2010 And Beyond http://www.sonyinsider.com/2009/11/19/sony-gets-rea・Sony Corporation Restructuring Continues, Problems Rmain http://www.icmrindia.org/casestudies/catalogue/Busine
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